Day 1

27.10.2016

OPENING CEREMONY– 9:15 | 9:30

Rafael van Grieken – Consejero Educación, Juventud y Deporte, CAM

Bruno Sassi – Senior Corporate Communication Manager at FIFA

ECONOMIC AXIS OF FOOTBALL

INVESTMENTS IN FOOTBALL TEAMS– 9:35 | 10:30

Sponsored by KPMG

Juan José Cano – Partner – KPMG

Miguel Ángel Gil – CEO – Atlético de Madrid

Javier Gómez – Corporate General Director – La Liga

Maheta Molango – CEO – Real Club Deportivo Mallorca SAD

TV RIGHTS, CONTENT DISTRIBUTION AND REVENUE SHARING– 10:40 | 11:30

Organized by CSBM-IESE

Rick Parry – Member of the Investigatory Chamber of the UEFA Club Financial Control Body

Sergio Gil – Director of Sports Aquisitions, Movistar +

Eduardo Gómez García de Paredes – Managing Partner at Ideofactum & Member of the CSBM at IESE

Jesús Bueno – ‎Vice President NBA Europe, Africa & Middle East

FOOTBALL ETHICS, ROLE AND DIMENSIONS– 11:40 | 12:30

Sponsored by ATREVIA

Luis Rubiales – President AFE

Joaquim Evangelista – Presidente, Sindicato de Futebolistas Professionales de Portugal

Bobby Barnes – Deputy Chief Executive – PFA

Isabel Lara – Vicepresident, Atrevia

Manu Sarabia – Canal +

THIRD PARTY INVESTMENT: ARE THERE ANY ALTERNATIVES?– 12:40 | 13:30

Organized by Senn Ferrero

Jorge Mendes – Founder of Gestifute – TBC

Nelio Lucas – CEO of Doyen Sports – TBC

Julio Senn – Partner Director – Senn Ferrero & Associates

CHINA: ON THE RISE– 15:00 | 15:45

Michael Cunnah – Chairman- iSportConnect

Eric Geng – Head of International Business – China Media Capital

Ramón Robert – CEO, RCD Espanyol

Dr. Fuxiu AN – CEO, Beijing Sportbank Investment & Management Co.

FOOTBALL AS AN ELEMENT OF SOCIAL INCLUSION– 16:00 | 16:50

Rodrigo Fonseca – Creative Communicator and Sport Program Specialist – UNICEF

Federico Raviglione – Communication and Membership Services Coordinator at ECA

Matt Stevenson-Dodd – CEO – Street League

María Vallés – General Manager – FC Barcelona Foundation

Jürgen Griesbeck – CEO & Founder, Street Football World

PERSPECTIVES ON WOMAN´S FOOTBALL: PRESENT & FUTURE– 17:00 | 17:50

Sponsored by MARCA

Juan Ignacio Gallardo – Director Diario Marca, Moderator

Ana Rossell – CEO – AR10

Maria Victoria Pavón – Presidenta C.D. Leganés

Patricia Rodríguez – Directora Gerente S.D. Eibar

THE FUTURE OF THE PROFESSIONAL FOOTBALL INDUSTRY– 18:00 | 18:30

Javier Tebas – President, La Liga

Day 2

28.10.2016

TECHNOLOGICAL IMPACT ON FOOTBALL

THE NEW DIGITAL FAN EXPERIENCE– 9:15 | 10:05

Sponsored by CISCO

Sebastián Lancestremère – Sports Business General Manager – Microsoft

David Nuñez – Director Media Partnerships, Twitter

Stefan Leibhard – Managing Director Product – Sportradar

José Manuel Petisco – General Manager, CISCO

Esteve Calzada – CEO Prime Time Sport

SMART STADIUMS– 10:15 | 11:05

Sponsored by AUDITEL

David Ceballos – Senior Manager of AUDITEL, Moderator

Jorge Betancor – Architect – Populous

Birger Nass – Head of Stadium and Security Department – DFL Bundesliga

Andrea Sartori – Global Head of Sport – KPMG

Pedro Sebastián de Erice – Regional Managing Director of AUDITEL

José Manuel Benítez Sánchez – Professor – University of Granada

FROM FAN ENGAGEMENT TO MONETIZATION– 11:15 | 12:05

Sponsored by PIVOT SPORT

Nacho Ríos – Senior Director, Pivot Sport

Stephen Duval – Co Managing Partner at XXIII

Felipe Martin – Marketing Director Santander

Nacho Martínez Trujillo – Director General Innovación y Desarrollo Global, LaLiga

SPORTS SPONSORSHIP AND CONTEXT– 12:15 | 13:05

Sponsored by WWP

Rayde Luis Báez – Managing Director at WWP

César Ruiz – Head of Advertising Sales and Partnerships, BeIN Media Group

David Molina – Head of Sponsorships in Europe, Mastercard

Pepe Soler-Roig – Head of Sponsorships Audi España

INFLUENCERS: A NEW REALITY FOR YOUR BUSINESS– 13:10 | 13:30

María Concepción Ferreras – Director Youtube Partnerships, Southern Europe and Turkey

Bastian Manintveld – Executive Chairman, 2btube

Moderated by Alberto Hernandez Bravo, Founder – El Despacho de Kotler.

WFS GSIC START-CUP COMPETITION– 13:35 | 14:25

7 startups will compete and give elevator pitches on their company

CLOSING CEREMONY– 14:30 | 15:00

CORPORATE EVENTS


27.10.16

Innovation in health, the strategic ally in the sport and football industries, by FIPSE– 11:30 | 12:20

Moderator:

Alfonso Beltrán, FIPSE Director & Instituto de Salud Carlos III de Madrid Sub-Director

Speakers:

Dr. José Maria Villalón – Head of Medical Service at Club Atlético de Madrid, who will be speaking about prevention on sudden death in Football. Success Case: Club Atletico de Madrid together with the company NUUBO.

Dra. Isabel Guillén – Head of Cardiology Unit, , Clínica CEMTRO, Centro Médico de Excelencia FIFA, who will be speaking about sports and traumatology of soft parts.

Dr. Carles Soriano – Mas, Director of Belvitge Biomedical Research Institute, who will speak on how to improve sports performance training from emotions.

The Legacy of Johan Cruyff, by CRUYFF– 13:45 | 14:45

Carole Thate – Manager World of Johan Cruyff

Speakers:

Pati Roura – Manager Fundación Cruyff

Mariën Koerhuis – Manager Johan Cruyff Institute

Wim Jonk – Manager Cruyff Football

Game Day Storytelling - Best Practice in Fan Engagement by iSportconnect– 16:00 | 16:50

In an ever-changing, fast-paced environment, most football clubs know they must continue to development all aspects of fan engagement.

After all, the supporters are the lifeblood of the club.

This workshop will dive into best practice with industry leaders and draw on examples from all over the world.

It will be an interactive session, driven by the interests and questions of the audience. However expect topics such as in-stadia activations, digital, social media, globalisation and monetisation to be discussed.

Security at Olympic Games in Rio: a post-event balance, by Leo Gleser, President of ISDS, adjudicating company of Rio 2016 and Japan 2020 Olympic Games, by ISDS– 17:00 | 17:50

28.10.16

The economic potential of women’s football, by Pedro Malabia, Director of Women’s Football at LaLiga– 10:30 | 11:00
Generación Z: más allá de los millennials, by Gema Román, Directora del área de marcas, ATREVIA– 11:30 | 12:00
Cardio-protected Football, defibrillators of public access, by Rubén Campo, CEO of Proyecto Salvavidas– 12:30 | 13:00