OPENING CEREMONY (9:30 – 09:50)

Carlos Espinosa de los Monteros
Marca España High Commisioner

Marian Otamendi
World Football Summit Director

ROUNDTABLE 1 (10:00– 10:50)

Tax differences between Spain and UK: competitive advantages | SENN FERRERO

Julio Senn
Socio Director, Senn Ferrero y Asociados

Luis Briones
Socio Director, Baker & McKenzie

Robert Meredith
Senior Manager – Corporate Tax – Saffery Champness

Emilio Garcia
Responsible of legal affairs at UEFA (Moderator)

ROUNDTABLE 2 (11:05 – 11:55)| PARANOID FAN

Fan engagement and its monetisation

Paul Rogers
Head of Digital, AS Roma

Jason Lovell
Director of Brand Partnerships, Jaunt VR

Javier Martínez
HInternational Business Development Board Advisor, GSIC

Gregg Wilson

COO, Paranoid Fan (Moderator)

PRESENTATION 3 (12:10 – 12:30)

FC Barcelona Innovation Hub

Javier Sobrino
Strategic Planning & Innovation Director, FC Barcelona

ROUNDTABLE 4 (12:45 – 13:35)

Investments in football: Perspectives | LA LIGA

Don Dransfield
Director of Operations Development, City Football Group

Javier Gómez
Corporate General Manager, LaLiga

Gregory Carey
Managing Director, Goldman Sachs

Alejandro Irarragorri
Santos Laguna President, Orlegi Sports President

Jason Traub
Co-Founder, XXIII Capital

Pablo Dana
Founder & Managing Partner Heritage Wealth (moderator)

KEYNOTE PRESENTATION 5 (13:45 – 14:00)

 Better. Different | PETER VESTERBACKA

Peter Vesterbacka
Entrepreneur, Co-founder at Lightneer, Fun Academy. Formerly Mighty Eagle at Angry Birds, founder of Slush

ROUNDTABLE 6(16:00 – 16:50)

Should the Business of Football be managed by (former) Football Players? | JOHAN CRUYFF INSTITUTE

Craig Foster
Chief Football Analyst/Presenter, SBS Australia

Fernando Revilla
PresidentFIFPRO America

Gretar Rafn Steinsson
Technical Director, Fleetwood Town FC

Oliver Seitz
Football Business Consultant, Johan Cruyff Institute

PRESENTATION 7 (16:55 – 17:05)

Stadia Technology drivers: a global approach | AUDITEL

Marcos González
General Manager Auditel

ROUNDTABLE 8 (17:10 – 18:00)

TV Rights, Broadcasting and Streaming – Is a revolution ahead? | BeIN SPORTS

Jaume Roures
Founding Partner, Mediapro

Caitlin Hughes
Member of the Board, Juventus FC & Director of Business Development, Global Markets, BBC Worldwide

Francisco Pazmiño
SVP of Acquisitions and Content Strategy of FOX Sports Latin America

Ricardo Rosety
Journalist, beIN & GOL (Moderator)

KEYNOTE PRESENTATION 9 (18:10 – 18:30)

This is Football: We do not give up

José Antonio Martín “Petón”


Fernando Torres


KEYNOTE SPEECH 10(9:00 – 9:20)

Fatma Samoura
General Secretary, FIFA

ROUNDTABLE 11(9:25 – 10:20)

Sponsorship Strategies in 21st Century Football| WWP

Rayde Luis Báez

Pedro Proença
President Liga Portugal

Ramon Amich
Director- Nielsen Sports España

Blanca Panzano
CEO, Tag Heuer Spain

Dermot Corrigan
ESPN, (moderator)

ROUNDTABLE 12(10:30 – 11:10)

Connected Stadia and their Monetization

Pablo Collantes
Channel Regional Manager HPE Aruba for Spain & Portugal

Javier Berné
Co founder, MatchVenue y CEO de Datek

Joseba Diaz
Manager Big Data & Analytics for Iberia DXC

KEYNOTE PRESENTATION 13(11:25 – 12:00)

Stadia from the future – the new Wanda Metropolitano

Miguel Ángel Gil Marín
CEO, Atlético de Madrid

ROUNDTABLE 14(12:15 – 13:10)

Technologies as new business development tools for football Clubs | VITELSA

Maximino Álvarez
CoreGrid – President

Ramón Alarcón
General Manager of Business – Real Betis Balompié

Silvestre Jos
Technological Services Director, LaLiga

Gustavo Silikovich
Gerente General, River Plate

Vicente Azpitarte
Sports Director, Grupo Libertad Digital (moderator)

ROUNDTABLE 15(13:25 – 14:15)

New consumers within the sports industry: how to approach them and build consumer loyalty | ATREVIA

Isabel Lara
Vicepresident, Atrevia

Jeff Nathenson
Managing Director, Whistle Sports

Adam Shaw
Head of International Commercial at Paddy Power Betfair

ROUNDTABLE 16(16:00 – 16:45)

Ciberseguridad – football leaks: Ataque-defensa | WOLTERS KLUWER

Álvaro Écija
Founding Partner, Ecix Group

Vicente Sánchez
CEO Wolters Kluwer

Enrique Domínguez
Strategy Director, Innotec System (Entelgy)

Sergio Martín
TVE, (moderator)

ROUNDTABLE 17(16:50 – 17:45)

Football Geostrategy and Power Balancing, towards a new global landscape

Nasser Al Khater
Assistant Secretary-General of the Supreme Committee for Delivery and Legacy, Qatar 2022

Lars-Christer Olsson
EPFL President Swedish Professional Football League President

Victor Montagliani
President, CONCACAF

Ebru Koksal
Senior Adviser, J Stern & Co (Moderator)

KEYNOTE SPEECH 18(17:50 – 18:30)


Javier Tebas
President, LaLiga

CLOSING CEREMONY (18:35 – 18:50)