“Innovators and entrepreneurs changing the king sport”
Innovation and entrepreneurship at the service of football.

A space to meet the most innovative startups focused on the world of sport and football, selected by a prestigious jury appointed by the Global Sports Innovation Center powered by Microsoft and World Football Summit.

The StartCup will gather entrepreneurs, investors, clients and press. The ideal environment to be able to do business with the companies that will define the future of the sector.
The StartCup will have a space of approximately one hour in Room 2 of the Congress in which a selection of 7 startups will be able to present with an elevator pitch their business idea to those attending the congress.
World Football Summit will be the ideal showcase to meet potential investors, partners and buyers. The startups will be able to meet national and international press who can help improve the visibility of their business.

Benefits for Startups

Selected Startups are given the opportunity to present their business to the WFS audience.
3 free tickets for WFS to each selected startup.
With our Networking Tool, you can close meetings with clubs, federations companies and large corporations that attend WFS.
The startups will be in contact with private investors.
Training program during the month of October by our technology partner.

Competition Rules

Companies Target

Registration Period- April 1st to September 10th

Registration form


“I value this event as excellent for people who work in football”

Fatma Samoura – Secretary General, FIFA