World Football Summit and Budweiser have reached an agreement under which the AB InBev’s beverage brand will become the Networking Partner for WFS 19.
Together with the Expo Area and the conferences, networking is one of the most important pillars of World Football Summit. WFS gathers key players of the international football industry and provides attendees with the tools and platform to meet and generate business with clubs, leagues, agencies, investors and companies. Last year, more than 3.521 meetings were requested via the event’s app and more than 2.300 took place on the B2B area.
Recently, Budweiser has renewed its commitment to global football by agreeing to multi-year partnerships with both the Premier League and LaLiga, complementing its role as a partner of the FIFA World Cup.
One of Budweiser’s first connections with sport dates back to the ’50s when the company promoted its beer by sponsoring sporting events and branding stadiums. Currently, Bud Light is the most sold beer in the United States, with a market share of 15,4%, and Budweiser is in third place, with 6,2% of the market.
During WFS the attendees will be able to enjoy a “BudBreak” during the 90-minute lunch, a Beer2Beer moment at the Green Area after the conferences are over, and a cold drink during the WFS Industry Awards.
At WFS we are delighted to announce our partnership with a brand that has everything to do with football and is a big part of the industry.