Partner and Global Head of Sports – KPMG
He studied in Milan (Bocconi University), and he obtained a B.Com. Honors Degree in Financial Management at the University of Cape Town (South Africa). Furthermore, he is a Certified Management Consultant and Associated General Accountant of the South African Institute of Chartered Accountants.
Andrea has been working with KPMG since 1994. From 1994 to 1999 he was with KPMG South Africa, thereafter with KPMG in CEE.
Andrea heads KPMG’s Global Centre of Excellence in Sports based in Budapest. Over the years, he has worked extensively with football federations, leagues, clubs, national sports councils and sports investment institutions.
During his 24-year career within the sport, leisure and lifestyle real estate sectors, Andrea has performed over 300 assignments in more than 35 countries globally.
Some of Andrea’s major clients in these industries in recent years include various leagues, clubs and football associations such as Qatar Sports Investments (QSI), Dubai Sports Council (DSC), PSG, Atlético de Madrid, Juventus, Tottenham, Arsenal, Aspire Zone, Family Offices and several Sovereign Wealth Funds from the Middle East.
Andrea is the founder and coordinated the launch of KPMG Football Benchmark: a dynamic portal (powered by Microsoft technology) which allows users to perform a wide range of bespoke financial and operational analysis of over 200 professional football clubs through the utilization of a business intelligence system and visualization software.
A new addition, the Player Valuation tool, provides an estimation on the market value of approximately 4,000 football players from top European leagues plus Brazil and Argentina.
Amongst many other publications in the field of sport, Andrea initiated the preparation of the following reports:
“Football Clubs’ Valuation: The European Elite”, an analysis undertaken by the KPMG Football Benchmark team and providing an indication of the enterprise value (EV) of the most prominent European football clubs as at 1 January.
“A Blueprint for Successful Stadium Development”, a report which outlines the process, the activities and the main professional set-up needed in each phase of a stadium development project, including key aspects concerning project conceptualization, construction and operations.
Andrea, who is responsible for KPMG’s growth initiative in the football industry, is often quoted in leading magazines and invited as a guest speaker to international sports and football related conferences and seminars. Andrea is also a regular guest speaker of SKY Football Benchmark, a weekly program broadcasted by SKY Sport Italy during the period Jan – May and realised in cooperation with KPMG Sports Advisory Practice.
Head of Digital – FIFA
Rüdiger Müller has more than 22 years of experience in the digital field. He started in 1996 in the newly created online department of Premiere in Hamburg, Germanys first Pay TV channel, building the first ever website for the company and creating the live-online coverage for the top matches of the German Bundesliga both on site in the stadiums as well as from the Hamburg HQ. He later became the sport lead of the department, managing the online coverage of multiple live sports events including Champions League and top boxing events. After his move to Munich at the Millenium, he joined Sportal as deputy chief editor and became the german lead editor of the official website of UEFA Euro 2000, which Sportal produced for UEFA in Belgium and the Netherlands. During his time at Sportal, he was responsible for the editorial content of the sports portal, while simultaneously managing the website for his club, 1. FC Kaiserslautern. In 2002, he joined DSF Deutsches Sportfernsehen in a newly created unit, where he was responsible for the Live Productions, managing a variety of national and international sports live events. Football and Digital are his passion on and off the pitch. One of the reasons, why Rüdiger joined FIFAs New Media Team in Zürich 2004 as the content coordinator for the official website of the FIFA World Cup 2006 in his home country Germany. Rüdiger has since covered four World Cups for FIFA, and has just led a team of 90 staff in Russia to deliver the best digital World Cup experience ever.
EMEA Head of Emerging Talent – Instagram
Whitney Rosenthal has been specializing in creatively producing digital content for Film, TV and digital platforms for over 10 years. She’s co-created digital content alongside some the world’s top actors, directors and showrunners and helped to establish the careers of many global digital influencers through her work at Hollywood’s top studios, Sundance, YouTube and now Instagram. She thrives when she’s able to collaborate directly with both established and emerging creators and partners, enhancing their creative decisions and empowering their unique, artistic voices. Whitney continues to expand Creators’ opportunities for digital video through her current role as Instagram’s Head of Emerging Talent for the EMEA region.
Sports Strategic Partnership Manager EME – Facebook
With over seven years of sports media and marketing experience, Facebook’s Kike Levy is a Strategic Partner Manager for the sports industry across EMEA. He designs, consults and implements digital strategy for sports partners, and was instrumental in delivering some of the most socially engaged sporting moments of 2018, including the World Cup, UEFA Champions League and LaLiga. Prior to Facebook, Kike worked at Twitter and media rights and marketing agency Infront Sports and Media.
Partner Manager EMEA Sports – Facebook
Originally from Lugo, Spain. Gustavo holds an MBA from Hult International Business School, a Business degree from Universidad de Santiago de Compostela and a Diploma in Software Applications Development.
Gustavo has extensive experience in the tech sector and has spent the last 5 years in Facebook leading small and medium business growth for the Spanish and Portuguese markets. Prior to Facebook, Gustavo spent 14 years in the areas of business development and client marketing experience in online advertising, financial services and solutions. Currently, Gustavo is specialising in Sports advertising on Facebook and Instagram, working with the largest clients at the EMEA level.
Counsellor and Manager – Atlético de Madrid
Manager and Board Member
Club Atlético de Madrid S.A.D
Sept. 1992 – present
First Vice President
Professional Soccer League (LFP)
May 2013 – present
Club Atlético de Madrid, SAD.
Jun. 1989 – present
KPMG Tax & Advisory
Sept. 2011 – Sept. 2016
General Secretary of the Syndicate of Spanish Footballers
Association of Spanish Footballers
Sept. 1987 – Jun. 1992
Professional football player
Jul. 1988 – July 1991
Member of the Royal Appeal Committee
Spanish Football Federation (RFEF)
Jan. 1989 – Jan. 1991
Professional football player
Atlético de Madrid SAD
Sept. 1980 – Jul. 1988
Carlos del Campo Colas
Deputy Director to the Presidency – Laliga
Born on March 10, 1960 in Madrid, graduated in Law from the Complutense University of Madrid.
Legal Advisor to the National Professional Football League from 1991 to March 2001.
From March 2001 to 2013, he hold the position of General Secretary of the National Professional Football League.
Since 2015, Deputy Director of the Presidency of the National Professional Football League. Position he currently holds.
Delegate of the Football Arbitration Court.
Member in representation of the LNFP of the Mixed Commission of Transformation of Clubs in S.A.D. of the Superior Council of Sports.
Member of the National Commission against Violence in Sports Shows.
Member in representation of the LNFP in the Juridical Commission of the National Commission against Violence in Sports Shows.
Advisor in representation of the LNFP in the last five Collective Agreements NATIONAL LIGA OF PROFESSIONAL FOOTBALL – ASSOCIATION OF SPANISH FOOTBALLISTS.
Professor of the Master of Sports Law, organized by the Polytechnic University of Valencia.
Professor of the Master of Sports Law, organized by the European University of Madrid (Master Real Madrid C.F.).
Lecturer in the Master of the Barcelona Bar Association (ICAB).
He has participated as a speaker in countless conferences and seminars on Sports Law, national and international.
Founder – Pheidon Capital
Eneko Knorr is the founder of Pheidon Capital, a cryptocurrency fund and lab. He previously started Ludei (San Francisco) and the Spanish top 5 hosting company Hostalia (sold to Telefonica).
He is also an angel investor in companies such as Ticketbis (sold to eBay), Habitissimo (sold to Homeserve), Petcoach (sold to Petco), Chicisimo, Housers and Cabify, among others.
He holds a Bachelor’s Degree in Business Administration from the University of the Basque Country, and an AMP in Business Administration & Management from IE Business School (Madrid).
He is a public speaker at conferences around the world such as New York Summit (NYC, USA), 4YFN-Mobile World Congress (Shanghai, China and Barcelona, Spain), Venture Days Barranquilla (Colombia), South Summit (Madrid), etc.
He is passionate about entrepreneurship and cryptocurrencies.
Account Strategist, Sports – Facebook
Graduated from ESSEC Business School in Paris, Léa joined Facebook a year ago after working two years at BETC as a digital strategist.
She is now part of the sports team at Facebook, helping European sports organizations and teams drive results via their marketing campaigns on Facebook and Instagram.
Head of Communication – Ministerio de Seguridad de la Nación Argentina
José Ferrentino has a degree in Journalism from the Universidad del Salvador (Buenos Aires).
He is an advisor in Political Communication and since December 2015 he has been the Director of Communication of the Ministry of Security, the highest body of the Argentine Republic in this matter.
Head of U.S. Sports Partnerships – Twitter
TJ leads all U.S. Sports Partnerships at Twitter, after spending the previous few years managing Twitter’s partnerships with major U.S. sports leagues, including the NFL, NBA, and MLB. He is responsible for helping Twitter’s sports partners amplify their global content strategies. TJ has been recognized for his diverse experience and expertise on sports trends across the industry and digital landscape. He is recognized as an authority on digital sports media, with appearances on ESPN, NBA TV, and in the Washington Post. Before joining Twitter in 2012, TJ worked on digital sales and marketing at ESPN where he supported the company’s digital properties, including ESPN.com and WatchESPN. TJ is the chair of Blackbirds (@Blackbirds), Twitter’s employee resource group that celebrates and encourages diverse perspectives, and also a member of Minorities in Sports (MIS). He is also passionate about serving community programs supporting underrepresented youth, including DreamWakers and Harlem R.B.I. TJ is a graduate of the University of Georgia. Follow him on Twitter at @tjay.
(Updated as of August 2018)
Clifford J. Hendel
Founder – HENDEL IDR
Clifford J. Hendel is the founding partner of HENDEL IDR, a Madrid firm providing a broad range of international dispute resolution services (acting as arbitrator, mediator, counsel,consultant and expert).
Born and educated in the United States, he is a dual US-France national, admitted to practice in New York (1985), England and Wales (1995), Paris (1996) and Madrid (2000), and thus is simultaneously an attorney, solicitor, avocat à la cour and abogado.
He has particular experience in international financial matters, international M&A and international joint ventures.
In the area of commercial arbitration, he acts regularly as counsel, sole arbitrator, co-arbitrator and Chair in arbitral proceedings, both ad-hoc and administered by institutions such as the International Chamber of Commerce (ICC), the London Court of International Arbitration (LCIA), the Court of Arbitration for Sport (CAS), the FIBA Basketball Arbitral Tribunal (BAT), and the Corte de Arbitraje de la Cámara de Comercio e Industria de Madrid (CAM).
He is rated as “Recommended Individual” in Arbitration in Chambers & Partners, TheLegal 500 EMEA and European Legal, has received special distinction as “Most inDemand Arbitrator” in Chambers & Partners Global Guide editions since 2009, has been included in the list of “Best Lawyers in Spain” of the legal directory Best Lawyers in thecategories of International Arbitration, Arbitration/Mediation, Banking & Finance and Corporate/M&A in editions since 2010, and has received similar recognition from Leaders League and Who’s Who Legal.
Sports Journalist, Presenter and Youtuber
Hugh Wizzy is known as a pioneer of the YouTuber scene and hasworked with many big brands and broadcasters including KickTV. He helped grow the channel out of New York City, as well as the MLS where he produced, and hosted regular soccer content. Hugh has worked at the Brazil World Cup and Euro 2016 tournaments and appeared in many football events such as the EE Wembley Cup. Hugh has worked with the likes of EA SPORTS, Football Manager, Copa 90, Ladbrokes Coral and Adidas. Hugh has over 100 thousand subs on YouTube and 133k followers on Twitter. Hugh currently hosts his own show on TalkSport 2 ‘Hugh Wizzy’s Mission to Moscow’.
General Secretary – European Leagues
George Pangl has been the General Secretary of European Leagues since June 2014. He was previously a part of the Austrian Football Association for 16 years, working in roles such as Head of Youth Department and Academies and Team & Security Manager of the National Team. Later, he was Venue Director of the UEFA Champions League for 5 years, including working in Euro 2000. He has also worked as an Event Manager for the UEFA Champions League, taking the role of Marketing Venue Manager at the 2004 Euros. His last role before joining European Leagues was as the CEO of the Austrian Professional Football League for 10 years, representing his country as a UEFA Delegate and FIFA Commissioner.
Miguel García Caba
Legal Director – Spanish Football Association
Miguel obtained his law degree from the University San Pablo-CEU (Madrid) in 1997. In 1998 he received a Diploma in Advanced European Union Legal and Economic Studies, from the Université Paris 1-Panthéon-Sorbonne. In 2003, Miguel graduated with a Masters in Sports Law from the University of Lleida, obtaining a Scholarship from the Professional Football Foundation of LaLiga. Additionally, he earned a Master’s Degree in Sports Administration and Management in 2005 from the Complutense University and the Spanish Olympic Committee. In 2009, Miguel obtained his doctorate in Sports Law from the University of Lleida, passing with the highest distinction, cum laude.
Miguel is currently the Legal Director of the Spanish Football Association (RFEF). Prior to his appointment at RFEF, he was Head of the Legal Services Department of Real Madrid C.F. (2016-2018) and has been the Head of Internal Legal Counsel of LaLiga for more than eleven years (2005 – 2016). Recently this year, Miguel was nominated to the UEFA Pro Bono Legal Counsel.
Miguel has been a member of the Madrid Bar Association since 1999, and is currently Assistant Professor Doctor (acred. ANECA) of Sports Law at the San Pablo-CEU University in Madrid, and Professor of Administrative Law at the ISDE-Complutense University. Miguel is an academic correspondent of the Royal Academy of Jurisprudence and Legislation of Spain, Section 22 (Sports Law). He is also member of several university chairs and was Assistant Professor in Administrative Law at the Carlos III University in Madrid.
He is author and co-author of more than one hundred articles and books on Sports Law and is regularly invited as a lecturer to national and international seminars and conferences. Miguel has obtained different scholarships international legal awards based on his research in Sports Law and Good Governance.
Reyes Bellver Alonso
A lawyer in practice, Reyes has a degree in Law with specialization in the European Union and a Master’s Degree in International Relations from the CEU San Pablo University in Madrid. A Masters in Business Taxation from ICADE and a Masters in Sports Law from the University of Lleida. She is a founding member and current President of the Sports Law Association of Madrid, founding member of the Spanish Association for Ethical Quality in Sport, and coordinator of the WISLaw (Women in Sports Law) International Association in Spain.
She began her legal career at Ernst & Young Lawyers, but since 2009 she has worked as a lawyer in Madrid, dedicating herself exclusively to Sports Law with a focus on international football; experienced in the defense of players, coaches, and clubs in the dispute resolution bodies of FIFA and the Court of Arbitration for Sport (TAS), as well as in advising intermediaries and other sports agents.
Bellver was a Miki Roqué Prize “Peace Through Sport” recipient in 2017 for her associative work, training, and improvement of the sports sector, with a focus on gender issues and the defense of women in sport. She is a regular speaker and academic coordinator in numerous seminars and courses related to sports law, mainly in Spain and South America.
She is certified by FIFA through their Program on Female Leadership in Soccer (FIFA Female Leadership Development Program), being the only Spanish person to receive the certification. This year, she was included in the prestigious international list Who’s Who Legal (WWL: Sports & Entertainment), as one of the leading lawyers in the sports law sector.
He speaks three languages, Spanish, English, and German.
Head of the regional office for SEA, Australia, Japan & S.Korea
Ivan is an ambitious and talented sports management expert with a Masters in Sports Management from The Johan Cruyff Institute, and is a double degree holder of Business Administration and Sports Management from Ramón Llull, a prestigious university in Spain. He has over 15 years of experience in the Sports Industry, with the past 9 years being in Asia. He has succeeded in different roles in FC Barcelona, Sport SG, and agencies like Dentsu and Red Card, and is currently heading the regional office for SEA, Australia, Japan & S.Korea. His extensive experience also included helping global brands such as Toyota, Panasonic and General Motors navigate the intricacies of sports marketing.
He is crazy about sports, he first developed himself as a professional athlete and later moved to the areas of sports marketing, events, and sponsorship. He is a former professional ice hockey player and was captain of the Spanish National Team, having represented Spain at World Cup level.
Enrique Moreno Deckler
Global Brand Director – LaLiga
Enrique Moreno Deckler is the Global Brand Director at LaLiga. The main objective of the department is to increase the value of the LaLiga brand both quantitatively and qualitatively. Its functions include:
• The creation and development of internal and external brand identity, including determination of values, attributes, tone, and aesthetics.
• The coordination of brand exposure through the different countries and channels of LaLiga.
• The management of LaLiga’s international advertising campaigns.
• Reaching strategic agreements with international partners.
• Developing national and international market research concerning the LaLiga brand.
Enrique has an Executive Master in Direct Marketing, e-Commerce, and CRM from ESIC Business School and has studied Advertising at CENP Madrid. He is also certified executive coach by IPH and a specialist in the creation and development of personal brands. He has worked at various agencies for several years and has been Director of Marketing Services at Telefónica, Director of Brand Strategy at Sanitas, Director of Marketing and Communication at Sanitas; and Marketing Director at Quirónsalud Group, before his incorporation to LaLiga.
Yves Le Lostecque
Head of the Sport Unit – The European Commission
Yves Le Lostecque is currently Head of the Sport Unit in the European Commission. He studied Public, International, and European Law at the University of Rennes. He started his career at the French National Ministry responsible for Youth and Sport. He joined the European Commission in 1993, where he worked as a lawyer in DG Internal market. He was then responsible for inter-institutional issues in DG Education and Culture and served as the assistant of two general directors, Odile Quintin and Jan Truszczyński. He also spent two years as a member of the cabinet for the Romanian Commissioner, Leonard Orban.
Iñigo María de Lacalle Baigorri
Partner – Senn, Ferrero, Asociados Sports & Entertainment
Iñigo has a degree in Law and Business Advisory from the Universidad Pontificia de Comillas (E-1 ICADE). He began developing his career in the Corporate Finance and M&A department of Lovells LLP (now Hogan Lovells), later becoming part of the Sports & Entertainment department of Garrigues Abogados y Asesores Tributarios (2005-2011) until his definitive incorporation to Senn, Ferrero, Asociados Sports & Entertainment, where he was named a partner in 2015.
In its 2013 and 2014 editions the prestigious Chambers and Partners Board Europe included Iñigo as an Associate to watch in the Sports area and, in its 2015, 2016, 2017, and 2018 editions recognized him as a Leading Lawyer in the Sports area. Additionally, in the 2016, 2017, and 2018 editions he was recognized by Best Lawyers in the area of Intellectual Property. He was named in the WHO IS WHO LEGAL 2018 (Spain) list for the Sports & Entertainment category.
In recent years he has participated in the negotiation of sporting, artistic, and musical contracts of all kinds, as well as in the management of mercantile companies, acquisition of sports corporations. He was also worked in the drafting, negotiation, and advisory of exploitation on transfer agreements, image rights, sponsorship agreements, and trademark license agreements, among others. Additionally, he has taken part in arbitration proceedings in the world of sport, both nationally and internationally, particularly before the Arbitral Tribunal du Sport (TAS) in Lausanne, as well as in all types of disciplinary proceedings before different commissions, created by UEFA, FIFA and other bodies, both national and international. He is a professor of the MBA of Management of Sports Entities of the European University of Madrid and of the Master in International Sport Law of ISDE among other business schools, and has published numerous articles.
Iñigo is a member of the prestigious Madrid Bar Association.
Domingos Soares de Oliveira
CEO – Benfica Group
Domingos Soares de Oliveira is the CEO of Benfica Group, ECA Executive Board Member since 2017, a member of the Financial Fair Play Strategic Panel, and is married and has 4 children. His studies were mainly conducted in France at both the University Paris XI and Institut Européen d’Administration des Affaires (INSEAD). His professional experience has allowed him to live in different countries, including Spain, Brazil, France, and Portugal. Before joining SL Benfica in 2004, he was the CEO for Cap Gemini Spain and Portugal. As SL Benfica CEO, he is in charge of the Football Department, Youth Development, Marketing, Sales, Finance, Administration, IT, Infrastructure, HR, Planning and Control, and Communication and Media. During his career, Soares de Oliveira has been invited to speak at events in every continent, sharing his experience in transforming SL Benfica over the course of more than a decade.
Head of Club Affairs – European Club Association
Olivier Jarosz is a Head of Club Affairs at the European Club Association (ECA), where he liaises on a daily basis with some of the top football club executives in Europe. He is also Director of the newly created Club Management Programme (CMP), a bespoke executive programme specifically designed for top club executives. The CMP is aimed at strengthening the knowledge of ECA Member Clubs in all areas of club management. Amongst his responsibilities he counts the production of publications on European Football, especially those to do with ECA Member clubs (Club Management Guide, Youth Report, Youth Academy Study, Women’s Club Analysis). Furthermore, he is an expert on all things to do with Central-Eastern European football, and assists clubs in the area of performance management. He graduated with a degree in European Affairs and Economics from the University of Geneva (Switzerland) as well as studying at the Catholic University of Paris (France) and Sherbrooke University (Canada).
General Director of Business – Real Betis Balompié
Ramón Alarcón (Sevilla, 1975) has a degree in Business Administration and Management and a postgraduate degree from the University of Dublin. He began his professional career at Ayesa in the international area, before joining Arthur Andersen’s auditing firm. Since 2002 he has worked in the marketing and communication sector, where he has developed projects linked to sponsor operations, with Fernando Alonso, managing the sponsors of the San Sebastian International Film Festival, as well as managing the universal rights of various different personalities, such as Camarón de la Isla. He joined Real Betis Balompié as General Business Director on October 1, 2017, achieving an increase of more than 50% in commercial revenues during the 2017-2018 season. He is a shareholder and partner of Real Betis Balompié.
Antón Fernández Almirón
Director of Security at Major Events – everis Aerospace, Defense and Security
Antón Fernández is a Computer Engineer. He has more than 12 years of experience in technology and consulting where he has worked for clients in both the public and private sectors. Since 2014 he has been responsible for the area of Security at Major Events at everis Aerospace, Defense and Security.
Senior Director – China Sports Media
Eric Geng is the senior director of China Sports Media (CSM), which is the leading sports marketing agency in China. CSM currently owns the media rights of Chinese Super League, Chinese FA Cup and Team China. CSM also produces the signal for nearly 90% of professional football matches in China. Boosted by an experienced and connected sponsorship sales team, CSM helped the Portuguese National Football Team and the Argentinian National Football Team secure their first Chinese sponsors ever before 2018 FIFA World Cup respectively. Eric leads international business at CSM, ranging from media rights acquisition and distribution, sponsorship, sports investment to PR.
Prior to CSM, Eric was the senior principle at China Media Capital (CMC), and played an important role in CMC’s investments in City Football Group (CFG), CAA, Formula E Holdings, Cubee and Haiqiu etc. Eric was also responsible for post-investment management of CSM, CFG, Cubee and Haiqiu during his CMC tenure.
Eric has more than 10 years’ experience in Chinese sports industry, and holds a Master Degree of Sport Management from Loughborough University.
Ronaldo Nazário’s Communication and Reputation Manager
David Espinar is Ronaldo Nazário’s Communication and Reputation manager, and has associated his entire professional life to sports. He met the football industry as a communications and humanitarian activities advisor for other players and coaches, and as well as a collaborator in the organization of the Friends of Ronaldo against Friends of Zidane match for the United Nations. He is a member of the Integrity in Sports Commission of Transparency International España and has directed several companies, at which he has always had a special relationship with the sport and its protagonists. He is a lecturer and speaker at various masters courses and business meetings. Through journalism, he has published articles in media platforms such as L’Équipe, Marca, ABC, and El Mundo, and has participated in gatherings at Gol, Bein Sports, Cadena SER, Cadena COPE, La Sexta, Televisión Española, and TV3.
Carlos Suárez Sureda
President – Real Valladolid
Carlos Suárez Sureda was born in León on April 13, 1968. He has a degree in Business Studies and a background in Business Management and Administration. After years of experience in various business sectors, he arrived at Real Valladolid in April of 2001 as the executive manager to solve one of the most serious institutional crises in the club’s history. Ten years later he became the majority shareholder of the club, and on the 3rd of September of this year he announced the sale of 51% of Real Valladolid’s shares to Ronaldo Nazário. He continues as president of the institution, in the group created as a result of the implementation of the new project at the Valladolid club.
Director of Digital – Paris Saint Germain
Russell leads development and strategy across all digital platforms for Paris Saint Germain, with the aim of enhancing and increasing content for a global audience. This includes social media and platforms such as mobile, web, apps, games, e-commerce, VR/AR and messaging.
A graduate of Oxford University followed by post-grad studies in Artificial Intelligence at Edinburgh University, Russell Stopford started his career in his own creative multimedia content companies, winning numerous awards before taking charge of the Manchester City digital and media team in 2011, and directing product development for leading digital sports content provider Perform Group. In his most recent role, Russell was Director of Digital at FC Barcelona before joining Paris Saint Germain in November last year.
In his 20 years of experience in digital media, film and TV he has delivered high-profile projects involving A-list talent, celebrities, world-famous brands, publishers, broadcasters and digital businesses.
Jorge Enrique Vélez
President – DIMAYOR
Dr. Jorge Enrique Vélez arrived to the First Division of Colombian Football – DIMAYOR, with extensive previous experience in the public sector as Senator of the Republic and Superintendent of Notaries and registration, in addition he was Governor of the Department of La Guajira, and in national politics he served as director of the Cambio Radical party. He has always been linked to sports in the department of Antioquia, and with a great knowledge of Colombian Professional Football, he was the President of the Arbitration Commission of the Colombian Football Federation.
Veléz is has a degree in law from Universidad Pontificia Bolivariana, utilizing his academic training to promote different initiatives, with an of aim improving social policies in Colombia and also leading different companies in the private sector. His great vocation for sports and humanitarian welfare led him to journalism, where he has dabbled as press columnist and director of different radio and television programs.
General Director – Olympique de Marseille
After finishing his studios at EM Lyon, he began his career at L’Oreal in Paris before developing various skills at AC Nielsen (market research) and Best Foods (in France and Spain). He was the marketing director of Nike Iberia and later the Marketing and Commercial Director of Port Aventura, then managed by Universal Studios.
In 2003, he joined FC Barcelona as Director of Facilities. After a period of 4 years as an international consultant in sports marketing, tourism and entertainment, he returned to FC Barcelona in 2010 as Chief Marketing & Commercial Officer. In November 2015, he moved to AS Roma to fill a similar role.
In March 2017, he worked as a strategic consultant, mainly in the world of sports and tourism. He has just returned to football as General Director of Olympique de Marseille.
Director of Advertising Strategy and Corporate Sponsorship – Banco Santander
Sam is a Founder of The London Football Exchange and a serial technology entrepreneur with an extensive network in global sport. He is currently Managing Director at Wish.com and advisor to a leading Chinese investment fund with stakes in football clubs in Europe, China and USA.
He started his career at Accenture in London before establishing himself as a leading headhunter in Investment Banking in Asia Pacific. He founded his first tech company in 2012.
Sam has lived and worked in the UK, Australia, Hong Kong, Singapore and is currently based in Oxfordshire.
Enrique Arribas Alcolado
Director of Advertising Strategy and Corporate Sponsorship – Banco Santander
- 25 years of experience in communications and marketing, for three of the largest Spanish companies, in various positions of responsibility.
- Named in the Top 10 Spanish Most Influential by Sports Business International. Included in the Top 50 Latin
- American Marketeers 2011 by The Internationalist.
- Currently Director of Brand and Corporate Marketing of Banco Santander.
- Counselor of the Marketing Association of Spain
- Counselor of the Spanish Association of Advertisers
- Director of Advertising Strategy and Corporate Sponsorship at Banco Santander.
- Director of Corporate Sponsorship at Movistar for Latin America.
- Advertising and Trade Marketing Manager for Terra España.
- Manager of Alternative Media and Special Advertising for Telefónica.
- Director of Sponsorship for Cajamadrid.
- Creative editor in counterpoint.
Degree in Advertising and Public Relations from Complutense University
FIFA Committee member
Moya Dodd is a lawyer and former vice-captain of Australia’s national team, the Matildas. She currently serves on the Asian Football Confederation’s Executive Committee, where she chairs the Women’s Football Committee. She was one of the first three women on FIFA’s Executive Committee (2013-2016) and spent ten years on the board of Football Federation Australia (2007 – 2017).
As one of the first three women on the FIFA Executive Committee, Moya chaired FIFA’s Women’s Football Task Force, and became “the driving force in the recent push for women within FIFA” (New York Times) while leading the #womeninFIFA reform campaign. She worked extensively on the successful campaign to allow women to play in the headscarf (hijab) and is active in the (not-yet-successful) campaign to allow Iranian women to attend stadiums.
Moya is a Partner at Australian law firm Gilbert+Tobin, a member of the International Council of Arbitration for Sport, serves on FIFA’s Player Status Committee, and is the honorary president of Women in Sports Law.
She was recently appointed chair of Common Goal, a non-profit founded by Juan Mata and streetfootballworld, and earlier this year was named the 7th most powerful woman in international sport (outside the US) by Forbes magazine.
In her spare time, she enjoys family and two kids, and playing football in the over-35s.
Sports Business, General Manager – Microsoft
The Future is Now. Leading the Digital Transformation in Sports.
Sebastian is the Head of Microsoft Sports, defining the digital transformation corporate strategy, new business models and monetization opportunities for Clubs, Leagues and Federations. He is also leading the digital transformation partnership with Real Madrid and the Spanish Football League. Industrial Engineer and MBA in Buenos Aires, with 20 years of experience at Microsoft and 26 years in the IT industry. He has specialized in “digital marketing strategies” and the “business of entertainment, media and sports” at Harvard Business School. He is the president of the Global Sports Innovation Center, member of the advisory board of the Sports & Marketing Center at ESIC, and guest speaker at Universities and conferences.
CEO & Co-Founder – COPA90
Tom spent 15 years working in advertising, in board positions at both McCann Worldwide and Leo Burnett before moving to Bigballs Media, as CEO, where he transformed the business from a commercial film company to a new model sports media business. Along the way, the company won back-to-back Cannes Lions for Adidas and Nike, and has been nominated for 3 BAFTA’s, establishing itself as one of the most innovative media businesses in the world.
In 2012 he was part of the founding team at COPA90, designed to disrupt and complement the sports media landscape in equal measure. Aimed at young audiences with fan culture at its core, COPA90 chooses not to show highlights of games or goals. Instead it creates original content, series, and films which capture the stories outside the 90 minutes. Now a fully-fledged media brand, COPA90 is the largest digital first football media business, reaching over 50m fans every week in 200+ countries with premium content series, documentaries, and entertainment shows.
COPA90 was awarded the Webby for ‘Best Sports Platform’ beating competition from ESPN, Vice, and NBC. In 2017, COPA90 was nominated as one of the top five ‘Fastest Growing and Innovative Businesses’ in the UK. The 2018 FIFA World Cup saw COPA90 create over 6000 pieces of content, delivering nearly a billion views within a 6-week period.
Tom spends his time between the COPA90 hubs of London, Los Angeles and New York, is an optimistic Arsenal fan and married with three children.
Head of Sports – Grupo Libertad Digital
Vicente Azpitarte has a degree in Journalism and was Spanish National Basketball Team’s press officer during the team’s golden generation. In addition, he has worked for Grupo Libertad Digital – esRadio since 2009, where he holds the position of Head of Sports. In 2004 he created the program Tirando a Fallar, and has directed and presented programs such as Tiempo Extra and LaLiga esRadio. He has collaborated for media platforms such as Onda Cero, El Mundo, MarcaTV, and currently makes television appearances on Real Madrid TV. He is the author of ‘Luka Modric: The son of war’.
Former Football Player
Vitor Baia has a degree in Sports Management. He is the founder and Chairman of the Board of Directors of the Vítor Baía Foundation – a Private Institution of Social Solidarity that is dedicated to supporting children and young people. He is the director of Project 1, the Portuguese Football Federation’s goalkeeping academy. He was the FC Porto ‘s Director of International Relations from 2008 to 2011. He is a former footballer, who played at a high level, playing as a goalkeeper in clubs such as FC Porto and FC Barcelona as well as the Portuguese National Team, which allowed him to become one of players with the most titles won in the world. He is also a regular contributor to various media platforms in matters related to the sports industry. In addition, he is the author and co-author of two books: “Vítor Baía – La Autobiografía” and “Vítor Baía y Amigos- Cuentan Historias para niños”.
Former Football Player
Iván Alonso’s story is an example of dedication, effort, and constant improvement. He made his mark in Uruguay, Mexico, and Spain where he was the key protagonist in one of the most unforgettable European Cup Finals between Alavés and Liverpool in 2001. Twice the top scorer in the Mexican league, as well as the top scorer in the Uruguayan league and a symbol Club Nacional of Uruguay. He finished his prosperous career at the mighty River Plate of Argentina.
Director – Ecocinema
Gonzalo Lamela has been a producer of audiovisual content in Uruguay and Brazil for more than a decade, specializing in the production of documentary feature films following a theme of “Outreach and Engagement”, looking to make a social impact through film. He is also the creator and director of Ecocinema (ecocinema.net), the first international communication platform that uses solar energy for its operations, which is active in several countries in the Americas.
Former Football Player
Alvaro “El Chino” Recoba showed his magic on football field from his debut in Uruguay and throughout his career as he became an established player in Europe, already being a landmark player in Inter Milan’s history. After an extensive career at both club and international level, Recoba closed his career at Club Nacional in his native Uruguay where with his trademark lethal free kicks and his knack for scoring crucial goals led him to becoming one of the great idols of Uruguayan football.
Digital Strategy Director – LaLiga
Born in Madrid, Alfredo is an executive with more 10+ years of experience in the Sports Industry, always working in international companies. Alfredo recently joined LaLiga as Head of Digital Strategy after spending 3 years leading Facebook Media Partnerships Team in Spain and Portugal, where he worked closely with the main sports and news publishers in both regions to help them achieve their business objectives and build broader audiences. Before that he spent 7 years as Head of International Clients within the Sponsorship Team of Real Madrid.
CEO – Russia 2018 Local Organising Committee
Alexey has been responsible for delivering what was hailed by FIFA’s President Gianni Infantino as the best ever FIFA World Cup™ in the history of the game.
Leading a team of more than 1,500 specialists at the Russia 2018 Local Organising Committee, he and his staff ensured that the biggest single-sports event in the world went without a hitch, providing for a glorious one-month celebration of football with more than a million fans from abroad enjoying the tournament while experiencing modern Russia.
Leading the successful bid campaign to host the 2018 FIFA World Cup, he has since then risen through the echelons of the world game. In September 2017 Alexey was also elected as a European member to the FIFA Council.
Back in 2008 Alexey was a Project Leader for the successful Moscow UEFA Champions League final. This made him a well-known figure in the international football community, and led to his appointment as CEO of The Football Union of Russia the same year later. Moreover, he has led a number of key sports projects in Russia including the 2013 IAAF Athletics World Championships bid and many others.
A graduate of the Moscow State Linguistic University and Diplomatic Academy, Alexey, who is also fluent in English and French, first embarked on a diplomatic career. He acquired a wide range of experience in international relations before turning to sports.
Journalist – Forbes Magazine
Joe Wallen is a British journalist and both a football and blockchain enthusiast. Currently based in Spain he works as a contributor for Forbes Europe, covering fintech news across the continent. He has written regularly for Forbes Europe on how blockchain could be used to make the football industry both more transparent and efficient and also believes that over the next decade cryptocurrencies, as opposed to fiat currencies, will be used to complete transfers. Perhaps his beloved Manchester United will then finally be able to land a world-class centre-back! He also works as a foreign correspondent for a number of leading global publications, covering European and African current affairs for both Al Jazeera and the Independent, for whom he will become the Asian Correspondent this Autumn.
CEO – Heritage Sports Holding
Heritage Wealth DWC (January 2014-Present)
Founder and General Manager of Heritage Group of Companies including Heritage Partners Panama. Investment Bank Boutique acting for fund raising, M&A and restructuring activities.
Heritage and Partners Limited (January 2014-Present)
Founder of Heritage Partners Limited RAK, Holding company Active in Football team acquisitions.
Emirates NBD (January 2011-January 2014)
Managing Director and Member of the Executive Committee.
Head of International Markets (Europe, Ex CIS, Russia, Switzerland, Turkey, Central and South America).
Founder and Head of the EAM Platform (External Asset Managers) and Family Offices (FO and MFO’s).
Member of the Executive Committee.
Member of the Risk Committee.
Member of the Compliance Committee.
Member of the Direct Investments Committee.
PVD Consulting – Managing Partner (September 2006-October 2010)
Profile Finance S.A. – General Manager (June 2000-June 2006)
Journalist – El Mundo
Orfeo Suárez is a journalist, currently the editor-in-chief of El Mundo. Born in Geneva, he holds a degree in Information Sciences from the Autonomous University of Barcelona. He also holds a Master in Sports Law. He has distributed his more than 30 years in the media industry between Barcelona, where he worked for La Vanguardia, and Madrid, working for El Mundo. He is a member of TVE and Radio Marca programs. He has covered as special envoy sports events in the five continents, six World Cups and six Olympic Games. He has followed Barcelona and Real Madrid both in the league and in the Champions League, as well as the Spanish national team for more than 20 years. He is professor of Sports Journalism at the Camilo José Cela University and the Master at CEU, as well as regular speaker in legal sport forums. He has published several soccer books, such as Hablamos de Fútbol, Palabra de Entrenador, Yo Soy Español or Los Cuerpos del Poder.
President – AFE
David Aganzo is a Spanish former footballer who played as a striker. He began his career in the youth ranks at Real Madrid, and was handed his first team debut at 18 by Vicente del Bosque. In his career of over 15 years as a professional he played in twelve teams in the Spanish League, including Rayo Vallecano, Espanyol, Levante, Deportivo Alavés and Racing de Santander. He also played in Greece, for Aris Salonica, and in Israel, for Beitar Jerusalem.
His resume includes a Champions League, won with Real Madrid in 2000, and an U-20 World Cup, held in Nigeria in 1999, won with the Spanish National Team.
David Aganzo joined the board of directors of the Association of Spanish Footballers (AFE) in 2016, serving as deputy director of the sports department. He has been the president of AFE since November 2017.
Senior Advisor J. Stern & Co.
Ebru has held several senior positions at Galatasaray including, Galatasaray Marketing General Manager (2001 – 2006), Galatasaray SC Marketing and Finance Group Head (2006 – 2009), Galatasaray Stadium General Manager (2009 – 2010). Following the merger of football, stadium and marketing companies in 2010, she was appointed as the General Manager of the merged entity, Galatasaray Sportif A.Ş.
Ms. Köksal is a graduate of Brown University, with dual degree in Economics and International Relations and graduate of Harvard Business School Advanced Management Program. She is also a Chartered Financial Analyst and a Senior Advisor at the firm J. Stern & Co.
Moreover, she was the first woman to be elected to the Executive Board of European Club Association in September 2010 and she served as the vice chairwoman of Institutional Relations Working Group.
In October 2011, she was appointed as the General Secretary of Turkish Football Federation and led a restructuring and corporate efficiency project, which was higly praised by FIFA.
She was the receipient of the Executive of the Year Award 2011 by Stadium Business Awards.
She was also a consultant in FIFA adn UEFA’s Development Programs, mentor at FIFA Female Leadership Development Program and UEFA Women in Football Leadership Program. She is a Board Member at MNT Health Services A.S. and Women in Football, UK and a members of Scottish FA’s Equality and Diversity Advisory Board.
Ms. Köksal served as a Board Member at Galatasaray Sports Club between June 2013 – May 2015 and besides assuming the role of General Secretary for the Board, she was responsible from Foreign Relations, Stadium and Football Academy.
Founder – Right to Dream and President – FC Nordsjælland
Born in High Wycombe, England, in 1978, Tom Vernon attended the Millfield School, renowned for student-athlete education. After graduation Tom moved to Ghana in the mid-1990s to explore coaching opportunities, eventually coaching one of Africa’s biggest clubs Accra Hearts of Oak. Whilst in this role, Tom realised his purpose was rather to provide guidance, development, and pathways to younger generations of West Africans and started the social organisation Right to Dream (RTD) in 1999. The goal was to give world-class opportunities whilst creating leaders and role models, who are inspired to give back and positively impact the communities they come from.
Almost 20 years later and several hundred boys and girls, from all over Africa, have received 5-9 years of education in football, academics, and character development at the RTD academy outside Accra, Ghana. Today, over 40 of them are playing professional football in Europe and in MLS. Even more have received world-class opportunities as student-athletes at some of the best schools in the US and UK, where the RTD movement has raised scholarships for a total worth exceeding $40,000,000.
In December 2015 FC Nordsjælland (FCN) became the first professional football club to be owned by a non-profit organisation, when Tom Vernon and Right to Dream purchased the Danish Superliga club. The club already had an established reputation for their results on the pitch, value-based youth development, and social responsibility. Since Right to Dream takeover, with Tom Vernon as Chairman, the club’s path has become even clearer. FC Nordsjælland now plays with one of the youngest line-ups in European football moving closer and closer to reaching the ambition of fielding a team only of players from the FCN and RTD academies.
Vernon’s intention for RTD and FC Nordsjælland, to be blueprints of values-driven football organisations, is already having an impact with FC Nordsjælland becoming the first club in the world to join the Common Goal movement pledging 1% of all match day income and the management groups salaries to the cause. None of the club’s profit goes to shareholders, but rather directly to the Right to Dream organisation, where it is reinvested to create more opportunities for the youth of the world as Tom Vernon believes, that everybody has the right to dream.
Business Development Director – Global Sports Innovation Center
Eduardo Plata has been working in sports related-companies for more than 10 years. He worked for the former Mayor of Bogotá (Colombia), promoting sustainable cities in Third World countries; coordinated several CSR and social projects for NGOs; and holds senior marketing and business development experience in ticketing companies including start-up and Eventim´s entradas.com. He holds a Master’s in Public Transport and post graduate degrees in Sports Management from the FIFA-CIES and Strategic Project Management at IE.
Corporate General Manager of LaLiga
Professional Experience in the Football Industry:
Since 2012: Liga Nacional de Fútbol Profesional (LaLiga) exercising the responsibility of Corporate General Manager.
1999 – 2013: Valencia Club de Fútbol, SAD. Financial Director until 2008, hereafter and up to 2009 General Manager and from 2010 to 2013 Executive Vice-President, responsible for all economic-financial matters.
Academic background :
Degree in Business Administration from the University of Valencia. Executive Master in Tax Consulting. Centro de Estudios Garrigues as well as other higher financial studies.
Founder & Group Managing Director – Nolan Partners
Paul Nolan leads Nolan Partners, the world’s largest executive search practice for sports and related sectors. He’s been behind many of the top executive and sporting hires in the sports industry. His clients include football federations, governing bodies, world-renowned clubs in the English Premier League, French Ligue 1, MLS, as well as Major League Baseball, National Basketball Association, and the National Football League. Nolan Partners has completed more than 200 searches across global football and more than 500 across global sport.
Prior to founding Nolan Partners, Nolan spent more than 20 years in corporate HR across global consumer, manufacturing, and sport, including six years as Group HR Director for The English Football Association and Wembley Stadium.
Nolan Partners is the only Executive Search Practice that is led by a former HR Director from within a major sporting organization. Paul knows what it is like to lead the people strategy directly within sports businesses. Paul serves on the boards of the University of Liverpool Management School, Positive Futures, and University College Football Burnley.
Former Goalkeeper – US Womens National Team
A World Cup Champion, two-time Olympic gold medalist and winner of the 2011 and 2015 FIFA World Cup Golden Glove awards, Hope Solo is widely regarded as the best goalkeeper ever. She has more caps, wins, clean sheets, and starts than any other goalkeeper in U.S. history. In 2015, she achieved her lifelong dream as a player, delivering the USWNT their first World Cup title since 1999.
A native of Richland, Washington, Solo landed on the U.S. U-14 team at the age of 12 and went on to play for the United States in every single age group. As she climbed the ranks, she learned the challenges early on of being an economically disadvantaged player in the youth system, and relied on the generosity of friends, family and her home state to fuel her aspirations.
Following an illustrious collegiate career at the University of Washington, Solo played in every iteration of women’s professional soccer in America including the now defunct WUSA, WPS and W-League, and most recently, the NWSL Seattle Reign.
Solo is recognized as a leader in the fight for equal pay and in 2016, was one of five members of the USWNT to file a wage discrimination claim against the Federation. She also was a candidate in the 2018 US. Soccer Presidential election. She has been an influential voice on and off the field, sharing the stage with U.S. senators, heads of state, business leaders and global activists from around the world advocating for women’s rights and gender equality.
General Manager – Global Sports Innovation Center
Born in Buenos Aires, Iris has a Degree in Law from the University of Buenos Aires, a Master’s Degree in Administration and Public Policy from the INAP-University of Alcalá, and a Master’s Degree in Digital Economics from the School of Industrial Organization. She has obtained the research proficiency of the PhD in Applied Economics from the University of Alcalá.
She was responsible for operations and directed the Plataforma del Español for six years, an innovative non-profit business association that promotes the positioning of the Spanish language as an economic resource, and entrepreneurship in the cultural industries sector.
Since the beginning of 2015, she has set up and runs the Global Sports Innovation Center powered by Microsoft, a collaborative initiative between public, private and academic sectors, which aims to promote innovation in the sports industry. The center has created an ecosystem that is currently composed of more than 200 companies and institutions that generate synergies and value projects in the sector.
She actively participates as a speaker, mentor and jury in startup competitions and in events linked to sports and technology on national and international levels such as the Sports Analytics World Series, The SPOT, TEKAN TEN by Asics, and WFStartcup by GSIC among the others. In 2016, she was recognized as one of the 10 most influential women in the sports industry according to a ranking published annually by Metadeporte magazine. Likewise, in 2017 she was a candidate to be one of the top 100 women leaders in Spain for the Mujeres y Cía magazine. She is an active member in various forums, such as the CSD woman, the Sports Committee of the Spanish Association of Women Marketing, Soccer in Words from the Miguel de Cervantes Virtual Library or Engagement de Mujeres y Cía.
Journalist – Expansión
Estela Santos Mazo, born in Burgos in 1980, has been linked to the newspaper Expansión for most of her professional life. After passing through local radios, such as Onda Cero Burgos, Radio Arlanzón, and the Diario de Burgos, she reached Expansión as an editor in Economy, where in 2005 she became head of section. She graduated with a degree in Journalism from the University of Navarra and later completed the prestigious Master in Business Administration (MBA) at IE. She was appointed Editor-in-Chief after 8 years at the newspaper, where she has covered information on several areas -especially macroeconomics and taxation- and continues writing now on economic and political news.
Business Development – KSI
Stefan has recently been working for the Icelandic Football Assocation (KSI) on creating a structure for revenue generation across all aspects of the association. Following the countrys amazing rise through the FIFA rankings, the opportunities to commercially exploit that success are many. Stefan has an MSC in International Marketing from Strathclyde University in Glasgow, and an MBA in Football Industries from the University of Liverpool. After spells as the marketing manager of Icelandair, and head of communications at Iceland´s largest insurance company Stefan founded his own agency in Reykjavik Iceland, focusing on various aspects of marketing including sponsorship consultation. During the past years he has worked with internation brands in Iceland such as Coca Cola, Stella Artois, Microsoft, HP, Mastercard along with some of Icelands biggest local brands in activating and structuring their sponsorship portfolios in Iceland. His campaign for the Pepsi league in Iceland won the UEFA Kiss Marketing award in 2012 for best activation.
CEO XXIII Capital
Jason is the Chief Executive Officer of 23. He leads the business, playing a fundamental role in structuring transactions and setting 23’s culture and values. Prior to founding 23, Jason previously worked within the structured credit team at Investec Bank for over 13 years, during which time he built and headed up the successful sports, media, entertainment offering at the bank. He has structured $1bn of transactions in this space.
Brand Consultant and Author
Expert in pop culture, a sportswear brand consultant, an acknowledged football shirt aficionado and author of two pre-eminent books: ‘Sneakers’ first released in 2003 which foretold the explosion in the footwear industry and ’The Football Shirts Book’, released in 2017. Both celebrate and examine how sportswear and street-wear collide. He also runs Lover’s F.C, the uber fashionable street-wear meets football brand, which has collaborated with and retails in stores such as Selfridges and Urban Outfitters.
Global Director, Head of Team Sport – Avery Dennison
Nikita has 16 years of experience in the apparel industry with the last 7 years at Avery Dennison where he heads up the Team Sports business globally. He originally started out at Avery Dennison in a creative role and helped build the creative team and has used that creative thinking and streamlined Avery Dennison’s business strategy around Team Sports by focusing on customer needs, and building lasting partnerships with the most successful sports brands. Nikita has been the keystone in enabling, supporting and bringing to the forefront the creative culture and customization within the football arena.
Editor at Soccerbible
Having worked to create SoccerBible as an output that defines the culture of football for the next generation, Pete Martin has helped shape a platform that punctuates the zeitgeist of football. Mixing the creative elements of the game with lifestyle and fashion scenes, SoccerBible is now arguably one of the most influential platforms for the contemporary player as well as consumer. An Editor of the magazine and website, he also directs the way the SoccerBible creates its content for themselves as well as brand partners.
Professor of Sports Policy and Management at the University of Loughborough
Borja García, Professor of Sports Policy and Management at the University of Loughborough (United Kingdom), recognized by the international QS ranking as the world number one in sports studies in 2017. He is also a visiting professor at the German University of Sport (Cologne) and the Seoul National University (South Korea). With a degree in Information Sciences from the Universidad Complutense of Madrid, Borja worked for five years in various Spanish media such as Cadena SER or Diario AS. He completed his academic training with a master’s degree in European Studies at the University of Leeds (UK) and a master’s degree in European Politics and Administration at the College of Europe (Bruges, Belgium), and finally a PhD at the University of Loughborough with a thesis that investigated the impact of European Union regulatory policies on professional football.
Borja García is an internationally recognised expert in his two main lines of research: the study of the European Union’s sports policy and the study of the governance structures of professional sport, specially the relations between sports federations and public authorities. Borja is one of the founding members of the Association for the Study of Sport and the European Union (Sport&EU, www.sportandeu.com). In his academic work, he has published more than a dozen articles in scientific journals of international prestige, numerous chapters in collective books and has co-edited two books. In 2010 he was recognized by the think-tank Sport&Citizenship with the prize for the academic personality of the year that had contributed most to the study of the role of sport in the formation of European citizenship.
Borja García was recently one of the principal researchers of the FREE (Football Research in an Enlarged EUrope) project, funded by the European Union’s 7th Framework Research Programme (FP7).
Chairman – Real Valladolid C.F.
Ronaldo Nazário (Rio de Janeiro, 1976) Brazilian international footballer who played in several clubs from his country and Europe: Cruzeiro, PSV Eindhoven, Barcelona, Inter, Real Madrid, Milan and Corinthians. Considered by many to be the best centre-forward in the history of football, he has achieved enormous individual and collective titles: Two times World Champion with his national team, awarded with the FIFA World Player on three occasions and winner of the Golden Ball twice, as well as top scorer in World Cup history between 2006 and 2014. He overcame two extremely serious injuries, a fight that was rewarded when, on his return, he became the top scorer and champion of the 2002 World Cup. He was Ambassador of the United Nations Programme for the Development against poverty. Currently he finances education and sport projects, advices organisers of major sporting events and invests in companies related with the football industry.
Delegate and secretary – Women’s Football Committee AFE
María Ruiz Román (Mery) is a professional footballer who plays for CD Tacón. Mery debuted in 1996 at CD Lourdes and then played for Estudiantes de Huelva before making the jump to the United States, where she played for 5 years, in teams such as Buffalo Flash and FC Indiana. After her return to Spain, she played at Espanyol, with which in the 2009-10 season she won the Queen’s Cup and was runner-up in the Superliga. Afterwards, Mery played in the Russian League for 6 seasons. Her track record in Russia included a Cup Championship with Zvevda Perm, she was league champion in 2013-14 and runner-up in 2014-15 with Zorky Moscow, and runner-up of the 2015-16 cup with the FKK Kybanochka of Krasnodar.
In 2016 Mery joined AFE as a delegate and secretary of the Women’s Football Committee.
• Russian Supreme Division, Best Forward – 2014.
• Russian Supreme Division, Best Left Forward – 2013.
• First Spaniard to reach the quarterfinals of the Champions League – 2010.
• WPSL Final Four, Most Valuable Player – 2007. F.C. Indiana.
• Selected in the first team of the NAIA university league in 2006 with Park University.
• Honorable mention NAIA in 2005-2007. Park University
• Player of the year in the Western Conference – 2004-2007. Park University.
• 109 goals for the University. Seventh all time highest goal scorer in the league.
Director of Institutional Relations and Social Area – AFE
Julian Redondo (Lozoyuela, Madrid, 1954) is the current director of Institutional Relations and Social Area of AFE (Spanish Footballers Association) and President of the AEPD (Spanish Association of Sports Press).
He studied journalism at the Faculty of Information Sciences (Universidad Complutense). He has worked at El Sol, the Newspaper YA, Onda Madrid, and at La Razón, where after almost 20 years he ended his time there as Chief Editor of Sports. He is the co-founder of the magazine “Ciclismo a fondo”, he directed “El Ciclista” and “Fútbol Fantástico”. He has been the daily columnist for La Razón for the past eight years, he has also written the “Universal History of Cycling”, “A pedal stroke”, based on a part of Pedro Delgado´s life, and “I was born fighting”, the whole life of Amaya Valdemoro. He was a Eurosport commentator in Spanish, and a collaborator of Radiocadena Española, COPE, Rueda Rato, Radio Spain, Ona Sport and Onda Cero. On television, he worked on the talk show “El Rondo”, “Estudio Estadio”, “Desafío Champions” and “Zona Mixta”, on TVE, and “Punto Pelota”. He obtained a Bronze Medal from the Royal Order of Sports Merit. He has been a member of the jury and secretary of the Princess of Asturias Sports Awards; jury of the National Sports Awards; member of the Assembly of the COE, of the CPE and of the LaLiga Foundation. He has been a special envoy: 22 Vueltas, 12 Tours, 6 Giros, several World Cycling Championships; Olympic Games in Beijing, London and Rio, and World Cups in Spain, Italy and South Africa. As a teacher, he has worked at the Faculty of Information Sciences of the UCM, at ESIC, the UCAM and other universities.
María José López González
CSR and Sports Law expert
She is a lawyer in exercise, with her own office specialized in Sports Law and Corporate Social Responsibility. She is linked to the world of cinema for being the first director of the Filmoteca de Extremadura and advisor to the filmmaker, Basilio Martin Patino´s Foundation.
She has had responsibilities linked to the public sphere, being general director of the Cabinet in the Ministry of Housing and an advisor in the Cortes Generales (General Court). In her recent publication, “Women, Sports and Discrimination” she denounces thirty-two suggestive articles on the discrimination, in law and in general, of women in the field of sport.
Fernando Gómez Colomer
Former football player, he spent most of his career at Valencia Club de Fútbol, where he is one of the most respected figures in its history, playing for the team during 15 seasons, he was captain for several of them and made it to the Spanish national team with which he played in the 1990 World Cup.
After Valencia he went to play to England to continue evolving as a professional and to face the end of his career, he played for Wolverhampton and Wanderers FC before returning to Spain, to play in the CD Castellón where he retired in 2000.
He changed the football field for a managing role in football and became the sports director of CD Castellón. From there he returned to Valencia where he carried out the same function and where he became vice president.
He is currently a sports commentator on TV and Radio.
Head of Sport at The Social Chain Group
Richard is Head of Sport at The Social Chain Group, one of Europe’s leading social marketing agencies and social publishers, with experience across rights holder, brand and agency. Social Chain works with some of the worlds leading brands, and also own their own Sports publishing brands, with over 18 million collective followers on Social. Before joining Social Chain, Richard was at New Balance on the global marketing team as Senior Marketing Executive to help launch the football business. Richard started his career at Manchester United where he looked after the commercial relationships and sponsorship activation of several principal global partners including Nike, DHL and the record-breaking Chevrolet shirt sponsorship. Richard was also instrumental in launching the clubs first China-specific marketing campaigns, designed to help engage with fans within the country. Richard was also highlighted as a Sports Industry Next Gen Leader for 2017.
Journalist – TVE
Sergio Martín Herrera is a Spanish Journalist, former Director of the 24-hour public information channel and Director and Presenter of La Noche en 24 horas and Los Desayunos de TVE until 2016.
CEO – Polaris Sports
With a degree in Economics and after a short experience in private banking, Luís Correia joined Gestifute, the world’s leading football agency, in the year 2000. Together with Gestifute Chairman, Jorge Mendes, Luis cofounded Polaris Sports in 2005, a company that provides and focuses on commercial image rights, endorsements, social media, PR, CSR and media.
Polaris sports has been working with top class football icons, including Cristiano Ronaldo, James Rodríguez, Bernardo Silva, Radamel Falcao, Diego Costa, David De Gea and Jose Mourinho to name a few.
The social media footprint of his clients reaches more than 400.000.000 followers and generates sponsorship agreements with global companies from across the globe.
In other areas, Polaris Sports provides sports consultancy to some of the top football clubs and brands that invest in sports.
Besides football, Polaris Sports is also involved in tennis, surf and motorsports, both in talent representation and event management.
Vice President, Consumer Marketing & Sponsorships for Europe – Mastercard.
He is the person in charge of the biggest global sponsorship deal the multinational of payments has on its current portfolio: UEFA Champions League, where Mastercard is the most senior sponsor with 25 years heritage linked to this competition. However David is responsible for many other sponsorships at Europe level touching all consumer passions: sports, music, entertainment, film, etc.
Working for Mastercard in the last 10 years, he has held different management positions in Marketing Europe… from being the Marketing Director for Spain & Portugal, to managing in up to different 17 European countries. So he has a solid marketing and business experience which is the core element of his current sponsorship responsibilities: put sponsorships in the center of the marketing strategy and get a maximum leverage of the deal he is responsible for as part of business plans.
His role integrates Sponsorships function into the overall Marketing to Consumer strategy at Mastercard, creating an unified function which leads Advertising, Brand, Media, Social & Digital Marketing and Sponsorships.
Before Mastercard, David has worked in different companies always linked to financial services and payments: American Express, Iberia Cards, and Lloyds TSB Bank to name a few.
He has a degree on Advertising and Public Relations, and Masters Degree in Professional Marketing and Communications.
Founder and CEO – 1HUDDLE
Sam Caucci has managed and coached sales and leadership teams for publicly held, private sector and franchised companies across the globe.
Sam founded 1HUDDLE, a workforce training platform using game technology to help organizations better prepare their people for work. 1HUDDLE has impacted people across organizations in a wide array of sectors, with clients across the globe including the Golden State Warriors, Loews Hotels, Audible (an Amazon Company), ESPN, Legends, UEFA and Madison Square Garden.
Applying an innovative approach to preparing people for the workforce, Sam oversaw the creation of the training game platform, the first game-based platform that transforms the way organizations onboard, train & develop their team members.
Before 1HUDDLE, Sam was the National Director of Franchise Sales & Marketing for the Parisi Speed School and was previously in a leadership role with Life Time Fitness, serving as Director of Sales. Prior to joining Life Time Fitness, Sam was General Manager for Perfect Competition Athletic Development, a sports performance training center nationally recognized for its preparation of elite athletes from across the NFL, MLB, NBA, NHL and MLS.
Sam is the author of the #1 Amazon Bestseller, Not Our Job: How College has Destroyed a Generation of Workers and How to Fix it, and has been featured on Fox News, Fox Business, CNN, CNBC, The Huffington Post, ESPN, The Wall Street Journal, Forbes, and Bloomberg.
CEO and Founder – Rebel Ventures
When he’s able to untether from work and technology Rebel Ventures’ CEO and Founder Craig Howe can be found biking, snowboarding, and exploring the outdoors with his wife and two daughters. When in the office, using his two decades of experience helping iconic sports brands such as Real Madrid, the NBA, Golden State Warriors, Chicago Bulls, Boston Red Sox, Wimbledon, , Liverpool FC. Craig leverages his knowledge of digital strategy and revenue generation to help sports organizations optimize their performance and revenue potential at the intersection of digital and technology.
Craig has led Rebel Ventures to become the preeminent global sports digital strategy firm with offices in Los Angeles, New York, and Madrid servicing over 35 leading sports organizations, media companies, and brands around the globe. Rebel Ventures is fiercely dedicated to helping their clients transform digital from a cost center to a revenue center, establishing digital as a strong business unit within any sports organization.
Craig’s route into digital leadership stemmed from his role as a global marketing executive for Electronic Arts and Universal Interactive. He founded Rocket XL, one of the first social media agencies in 2002 which was later sold to V7 International in 2008. In 2014 Craig joined SnappyTV as a Growth Strategist. The company was sold to Twitter and now serves as Twitter’s Amplify video technology.
Craig has a BA in Business from the University of Colorado, and participated in an adjunct MBA classes at Stanford while working at Electronic Arts. He has also written for Wired, Huffington Post, AdAge, and Bleacher Report.
VICE PRESIDENT OF BUSINESS DEVELOPMENT – ELEVATE SPORTS VENTURES
Shawn Doss, Vice President of Business Development for Elevate Sports Ventures, is responsible for managing all aspects of new business acquisition and ensuring successful completion of all Elevate projects. Doss has over 11 years of experience in the sports and entertainment industry working nationally and internationally in football, soccer, basketball, baseball, hockey, and arena and stadium management.
Prior to joining Elevate Sports Ventures Doss was a consultant for Legends Hospitality Management, overseeing the sales and marketing of Atlético de Madrid’s state of the art Wanda Metropolitano stadium. Previously, he served as Vice President of Ticket Sales & Service with the New Jersey Devils and Prudential Center. In New Jersey, he was one of the lead architects of the industry changing flex membership program that has revolutionized the way teams sell sports tickets. Doss began his management career at the Atlanta Hawks and Philips Arena helping the Atlanta Hawks and Thrashers achieve record breaking new sales and renewal campaigns. Shawn began his career in ticket sales for the Phoenix Coyotes, quickly distinguishing himself by consistently finishing as the organization’s top sales person year after year.
Doss, spent his childhood in Regina, Saskatchewan, Canada. He earned his Bachelor of Science in Finance from Penn State University and graduated with honors with a Master’s in Business Administration from Columbia University. Doss resides in Saratoga, California with his wife Jacqueline and two kids, Naulakha and Luciano. Doss dedicates much of his free time to charitable work, formerly serving as a board member of the Covenant House and presently on the board of the Child Leukemia and Lymphoma Foundation.
Co-Founder and Managing Director of N3XT Sports Inc.
Born and raised in Beirut, Mounir is a world citizen who is passionate about sports, technology, entrepreneurship, and innovation. He has 15+ years experience in various positions in the sports industry, the latest of which was Director of Technology and Innovation at the US Olympic Committee.
He recently moved from the Silicon Valley to Barcelona, and is the co-founder and Managing Director of N3XT Sports Inc.
Rayde Luis Báez
Managing Director – WWP
Born and raised in Dominican Republic, and relocated to Barcelona a decade ago.
Has been trained as an Economist, with specific post-graduate education in Banking & Finance both in the Dominican Republic and Europe, but have always lived sports passionately and through a very personal bond –specially basketball and baseball!-.
Previous to his current role as Managing Director at the WWP Group’s Iberian operations, he oversaw the strategic steering and business of Euroleague’s digital output and content marketing initiatives, international business development in the Southern European and Americas regions, as well as the day to day relationships with Euroleague’s top partners, including Turkish Airlines, bwin, adidas, 2K Sports, Spalding, Efes Pilsener, Intersport, New Era Cap, VTB Arena and Upper Deck, in a joint creative effort that continuously delivered return on investment.
Previously to his role at Euroleague Basketball, held senior audit and financial advisory roles at KPMG Dominican Republic and KPMG Barcelona, and developed a private sports consultancy project called Lead My Team.
Manchester United Football Player and Co-Founder of Common Goal
Juan is a professional footballer currently playing for Manchester United. During his career he has won the World Cup, European Championships, Champions League and Europa League, amongst other trophies.
A global ambassador of streetfootballworld, he co-founded Common Goal alongside Jürgen Griesbeck and Thomas Preiss in 2017 with the aim to form a lasting connection between football as a business and football as a tool for social change.
Juan was the first player to commit to pledge (a minimum of) 1% of his salary to high impact football for good organisations and serves as a member of Common Goal’s Steering Board.
FATUMA ABDULKADIR ADAN
Founder and Executive Director – HODI
Fatuma Abdulkadir Adan was born in 1978 and grew up in rural town in Marsabit County, Northern Kenya. She earned a Degree in Law from Moi University and later to the Kenya School of Law for postgraduate Diploma in Law and was subsequently admitted to the Bar. In 2006 Fatuma was awarded the prestigious Chevening Fellowship to study Shariah and Governance in Birmingham University, UK. In 2008 she was among the few selected for an International Visitor Leadership Program- IVLP to travel to the US.
Fatuma started HODI in 2003 and has since been working in Marsabit County to address the different issues affecting women, girls and youth. In 2005 there was a massacre in Marsabit and this saw her get involved with community peace work. She brought together the first 50 women affected by the conflict giving rise to women for peace movement. But still there was a missing link because the youths were not engaged and her passion for the sport of football saw her use it to engage the young persons. Shoot to score not to kill was born to address conflict issues in Northern Kenya and across the borders in Ethiopia. The football was different, it had 3 halves and the 3rd half was for dialogue, it had no yellow card or red card instead of punishing violence there was a reward for peaceful acts on and off the field. The initiative has been featured in a film Soldiers of Peace narrated by Michael Douglas which has won several awards. In 2008 Fatuma initiated the use of football to address issues affecting girls in the community with breaking the Silence through football. In 2010 she initiated the 1st ever Community Saving Scheme for Peace in 13 communities.
The 1st ever Ethio-Kenya Peace Tournament was initiated through her effort and that of HODI in 2010 which brought together 8 teams from Kenya and Ethiopia. Alongside the tournament; there was a meeting of traditional elders from warring communities; political leadership and the 2 governments. Her work has been featured in several publications locally and internationally, The Strength of a woman, The Boston Globe Four Courageous Women; Replacing the Bullet with Ball; Brave Queen of the Desert; Shoot to Score not to Kill photo documentary. She has been involved in giving talks and sharing her experiences of using football for social change in different forums; Courage to lead Summit 2009; Geneva Peace Talks 2013; Beyond Sport in 2015, My Journey with a Ball in Colombia 2016; The Peace and Sports International Conference in Monaco in 2017.
In 2018 she was invited to give a talk at the FIFA Equality and Inclusion Conference at the home of FIFA in Zurich. Later in the year she was a speaker at the UN on Crime Prevention and Sustainable Development through Sports. She has won several awards nationally and internationally for her work with HODI through Shoot to Score not to kill and Breaking the Silence through football. Fatuma is currently serving as a board member of Streetfootballworld a position she was elected to by over 125 organizations using football for social change in 2014 and consequently for a 2nd term in 2016. She has served her organization HODI as the Founder and Executive Director for the past 15 years. Fatuma is married and a mother of 2 kids, ready to scale the impact of her organization HODI.
Former captain of Afghanistan Women Football team and Founder & Director of Girl Power Organisation
Khalida Popal was born in Kabul, Afghanistan in 1987. She was born to a well-educated and open-minded mother who, as a teacher, wanted her daughter to engage in sports. She started as one of the first woman football players, thus one of first woman national football player in history of Afghanistan. While she was playing national team she started working as a finance officer of Afghanistan football association, and chairperson of Afghanistan women’s football committee, as first female employee in history of Afghanistan football federations history.
While the Taliban no longer controlled the government at this time, conservative voices, uncomfortable with football as an appropriate activity for women, targeted Khalida. They threatened her and her family. They spread rumors she was anti-Afghan and against Islam. They eventually gave her an ultimatum: stop playing and leading women’s football or else. Her brother and coach were beaten with the guidance that they were to force Khalida to abandon her work.
In April 2011, in danger of losing her life and without her family, Khalida abruptly left Afghanistan, fleeing into India from which she sought asylum in Denmark. She vowed to continue to fight for Afghan women to have equal rights and opportunities, even if it was from afar.
Now 31, she lives in Denmark, She studies at the Copenhagen Business Academy and is the Program Director for the Afghanistan Women’s National Team and Director of Girl Power Organisation.
Girl Power Organisation is a non-profit it’s mission is to use sport and movement to empower & improve inclusion and social participation of minority groups such as immigrant, refugee women, and LGBTQA in EU.
Football and Sport Business Expert
Jörg Daubitzer has more than twenty-five years of experience in the international Football and Sports Business industry. He acted inter alia as Chief Executive Officer for Bundesliga International, a 100% subsidiary of DFL Deutsche Fußball Liga, which is responsible within the Bundesliga group of companies most notably for sales and marketing of all international media rights as well as sponsoring and licensing agreements. Furthermore the company is in charge for internationalization and worldwide marketing of the league, especially by strategic orientation and close operational coordination with all professional clubs.
Jörg Daubitzer started his professional career in the early ninety’s at the German Football Association. After separation of Bundesliga and Bundesliga 2 from the German Football Association in 2001 he acted in the newly founded DFL Deutsche Fußball Liga at the beginning as Head of Commercial Rights & Marketing and afterwards as Commercial Director. During this time Jörg Daubitzer was among other things deeply involved in successful tender processes for domestic media rights and discussions with the European and German anti-trust authorities about centralized marketing of media rights, but also that the league took whole responsibility for the media signal production and the establishment of an highly esteemed international media product.
When the Bundesliga organization decided in 2008 to take full responsibility for and focus on sales and marketing of international media rights and therefore created with DFL Sports Enterprises its own specialised subsidiary Jörg Daubitzer was appointed as Chief Operating Officer to build up and establish the new entity. In 2010 he took over the sole strategic and operational responsibility for the company as Managing Director. Direct agreements with major broadcasters and media companies all over the world as well as prestigious sponsors and licensees brought for Bundesliga not just a tremendous growth in revenues but also the opportunity to develop to one of the international top properties in football. Jörg Daubitzer initiated and founded in 2012 the Bundesliga’s first international office in Singapore to build up and develop sustainable cooperations with all partners in the important APAC region.
Born in Germany, Jörg Daubitzer currently lives in Frankfurt. He holds a degree in Sports Business Economics from University of Bayreuth/Germany.
Vosse de Boode
Head of Sport Science – AFC Ajax
Vosse de Boode joined AFC Ajax in 2011 to lead off the Adidas miCoach Performance Centre. She is now Head of Sports Science at Ajax and responsible for management of the Sports Science and Analytics Department. This department is responsible for all data collection and analysis concerning player performance on physical, technical and tactical aspects, for both Youth Academy and A-selection. She is also conducting research within the field of football and data science in cooperation with the VU University, Amsterdam. Vosse holds a Master of Science in Human Movement studies (biomechanics and physiology) and a Bachelor in Physiotherapy. Besides football she has experience as a sports scientist in tennis, baseball, rugby and equine sports.
Ramón Rodríguez “Monchi”
Sports Director – AS Roma
Ramón Rodríguez, known as Monchi in football enviroment, has been the Sports Director of AS Roma since 2017.
Born in San Fernando (Cádiz) in 1968, he became a professional footballer in 1991, as goalkeeper of Sevilla FC, where he played until 2000, when he retired. He remained immediately involved with the club as a field delegate.
Having combined professional football with his Law studies, a few months later he had the opportunity to take over the Technical Secretary of Sevilla. Without previous experience in offices, his intuition made him accept the work without thinking too much about it.
Since 2000 he has developed a method of analysis and recruitment of football players that has made him a reference in the world of football, reinventing the position of Sports Director. Its management model is a successful model that allowed Sevilla FC to experience the most splendid period in its history, with players such as Dani Alves, Julio Baptista, Frederic Kanouté or Ivan Rakitic, and winning 5 Europa Leagues, 2 Copa del Rey, 1 Spanish Super Cup and 1 European Super Cup.
In 2017, AS Roma makes official the agreement that links the Sports Director with the club of the Italian capital, where he currently works.
Sports Business Development Architect – Microsoft
Jesus is a 20 year experienced digital industry professional, the last 11 years working at Microsoft, specialising in Digital Transformation, Customer eXperience and Innovation all supported by his solid technical background and IT knowledge. In his role as Sports Business Development Architect where he is engaged in the Digital Transformation and new Business Models of Sports, he works directly with customers such as Real Madrid CF, LaLiga, FIFA among other 130 Sports Organizations. In addition to his current role, he is permanent member of UX Worldwide Leaders at Microsoft and In 2014 he became the inventor of one of the Microsoft protected patents.
He has envisioned and designed the Customer eXperience in many Lighthouse and disruptive projects across different industries including Banking, Insurances, Health, Education, Power & Electrics, Retail, Public Sector, Media and over the last 3 in Sports. He designed and led the design team in several Mobile Consumer Apps in Windows, iOS and Android, some of them with multi-million downloads, for customers such as Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures and 20th Century FOX.
He is frequently required as a speaker about Digital Transformation, Design Thinking and Innovation for International events. He has also been Guest Speaker for Masters in Digital Marketing Management and Big Data and Business Analytics, in different Business Schools.
Director of New Business at The Madison Square Garden
The current Director of New Business at The Madison Square Garden Company, Brendan Long has focused his career on developing people, processes, and cultures that grow season ticket and premium sales across the sports industry. An all-around sports enthusiast, Brendan has experience in the NBA, NHL, NFL, NCAA, and WNBA.
In Brendan’s current role, he is responsible for driving new season ticket revenue for the Sports Division of MSG, primarily focused on the New York Knicks and New York Rangers. Brendan spearheads the execution of new premium ticket initiatives across each brand while helping secure broad partnerships through a variety of MSG platforms.
A native of Auburn, New York, Brendan began his career with the Golden State Warriors. He then joined Legends Global Sales where he played a key role on the San Francisco 49ers Levi’s Stadium project selling premium seat licenses. He later oversaw two additional projects for Legends including the partnership with Fresno State Athletics and the suite sales effort for Super Bowl XLIX in conjunction with the NFL league office.
A graduate of the Ithaca College Sport Management program, Brendan currently serves as a Business School Advisory Board member for his alma mater. He lives in Westchester County with his fiancé Jackie and dog Frederick.
CEO – HEED
Danna is the CEO of HEED, the new digital platform that is using Internet of Things (IoT) and Artificial Intelligence (AI) technology to transform the way that fans consume live sports and entertainment.
An accomplished global business and technology executive, Danna was previously the chief operating officer of Vocativ, an innovative media company that utilized proprietary technology to explore the deep web for original news, stories and video production. She was the executive producer of Dark Net, an original docu-series created by Vocativ Films for Showtime that aired in January 2016.
Danna has also served as Chief of Staff and President of New Initiatives at AGT International, the pioneering technology firm in IoT, IoT analytics, deep web analysis, machine learning, social data management, big data integration, and advanced analytics.
Prior to AGT, Danna spent 12 years at Comverse, a business enablement software provider, where she held several leadership positions including SVP, Head of Global Services and Head of Global Business Operations.
COO – Seattle Sounders
Promoted to Chief Operating Officer in 2014 from his previous role as Vice President of Business Operations, Bart Wiley oversees all business operations for Sounders FC, including sales, marketing, corporate partnerships, communications, broadcast and digital-related content, international marketing and community outreach.
Under his guidance, Seattle has garnered unprecedented business-related success for a North American soccer club, including the top eight single- season attendance totals in MLS history, culminating in an active sellout streak of 146 consecutive matches heading into the 2017 season. Sounders FC’s 2016 average attendance per-match was good for second in the Americas last season, with the club holding firm amongst the top 30 clubs in global football attendance for the past two seasons. Wiley previously spent four seasons as Director of Business Development for Sounders FC, receiving the MLS Operations Director of the Year Award for his efforts during the club’s inaugural MLS campaign in 2009. Wiley served six seasons as General Manager of the USL Sounders, where he was responsible for the day-to- day business operations of the club.
Previously, he worked as Director of Communications for 711, Net Inc., Director of Publicity for NASCAR Busch Grand National Division driver Bobby Hillin and as publicist for former Major League Baseball player Brett Butler. Wiley has spoken at conferences all over the world including the Sport is Fantastic conference in Australia, CRM and Fan Engagement in England and Sports Marketing and Selling Tickets in Japan. Wiley has represented Sounders FC across the globe at numerous conferences and special events, including events in the United Kingdom, Japan and Australia.
EDMUND YE CHU
Managing Director (International) – SECA
President – TECHEETAH Formula E Team
Founder and Executive Director – Kosmos
Edmund Chu sits as the Managing Director (International) of SECA, a Chinese management and marketing agency.
His role includes overseeing all of SECA’s global initiatives including Formula E & the TECHEETAH Formula E team. Edmund currently represents CMC, the mother company of SECA as a representative on the board of the City Football Group.
In 2017, Edmund founded the company Kosmos with FC Barcelona star, Gerard Pique & Hiroshima Mikitani, the Chairperson and CEO of Rakuten.
Kosmos projects includes a 25 year partnership with the ITF (International Tennis Federation) to create the new Davis Cup; developing the Players Tribune Global site; and a production house – Kosmos Studios.
Kosmos Studios recently launched Antoine Griezmann ’La Decision’ which had a huge impact in Spain and the world over.
Alfred Finnbogason is known in the professional leagues of half Europe for his great scoring abilities. The 29-year-old Icelandic made his debut in professional football in his country as a striker for Breidablik in 2009, since then he has played in the following leagues: Belgium, Sweden, the Netherlands, Spain, Greece and Germany.
Playing for Heerenveen, in Netherlands, he proved to be one of the best strikers of the League, scoring 59 goals in 70 games. This numbers took him to one of the best leagues in the world, the Spanish league, playing for Real Sociedad.
Currently, he plays for FC Augsburg, in the Bundesliga, where he is playing at a high level, 22 goals in 50 games before being called by Iceland to participate in the 2018 World Cup in Russia.
Alfred Finnbogason has a degree in psychology, he has also studied the Master in Sports Management at the Johan Cruyff Institute and is currently studying an online Master in Business Administration from Iceland.
Former Football Player
Jorge Valdano is one of the most well-known faces of international football, with a life dedicated entirely to the king sport in several functions: as a player, coach, manager and, currently, as a business consultant, commentator in prestigious media and speaker.
Argentinian by birth and Spanish by adoption, Jorge Valdano made his debut at the Newell’s Old Boys in Rosario at the age of 18 and his talent soon led him to cross the pond and consolidate as a player in European football. He played for Alavés, Real Zaragoza and Real Madrid, with whom he won two Leagues, 1 Cup and 2 UEFA Cups. He retired in 1987 after proclaiming himself world champion with Argentina in the 86 World Cup, and playing 228 games in the Spanish First Division, with a total of 86 goals.
His career as a coach and manager was no less brilliant. He debuted on the bench of Club Deportivo Tenerife in 1992, and two years later, he joined Real Madrid to win the League and take the first team to players who would later be emblematic figures for the club as Raul Gonzalez or Guti. Valencia CF was his last adventure as a coach, before returning definitively to Real Madrid to start his career in the offices. Jorge Valdano held the position of Sports Director between 1999-2003 and Director General of 2009-2011 and was one of the key men in the construction of the so-called ‘Galactic’ team. His last titles have been with the white team: 1 League as a player; and 2 Leagues, 1 Super Cup, 1 Copa del Rey, 1 Champions League, 1 Intercontinental Cup and 1 European Supercup.
Vice President of Business Operations – LA Galaxy
Tom Braun serves as Vice President of Business Operations for the LA Galaxy, LA Galaxy II, LA Galaxy Academy and LA Galaxy Foundation. In this role, Tom oversees the club’s business aspects, including financial management, strategic business planning, employee relations, international and domestic match participation, and data-driven decision making. His current direct areas of oversight include Domestic & International Friendlies, Finance & Accounting, Database Marketing & CRM, Research & Analytics, Programming & Development, etc. Tom also works closely with LA Galaxy’s Ticket Sales & Service team on ticketing, StubHub Center on facility needs and non-Galaxy events and AEG Global Partnerships on sponsorship opportunities for the club.
Prior to his current role, Tom was the Director of Analytics and Research at AEG Sports working with multiple sports teams and events including the LA Galaxy (MLS), LA Kings (NHL), LA Galaxy II (USL), Manchester Monarchs (ECHL), Ontario Reign (AHL), Amgen Tour of California and several European hockey and soccer franchises. While at AEG Sports, Tom worked to develop long-term revenue-maximizing strategies across all major AEG Sports entities, including the 2013-14 Stanley Cup Champion LA Kings and the 2014 MLS Cup Champion LA Galaxy. In this role, he incorporated analytics and research tactics to analyze company trends, create predictive models, and enhance overall business efficiencies across the organization.
Tom obtained his Master of Business Administration degree, with honors, from University of Southern California’s Marshall School of Business, in Los Angeles, CA. In addition, he received a dual Bachelor of Science degree in Business Administration, Marketing and Management from Georgetown University, in Washington, DC.
While at Georgetown, Tom was a Division I All-Big East Conference pitcher on the Georgetown University baseball team and a Big East Academic All-Star. Prior to attending Georgetown, he was selected in the 2001 Major League Baseball Amateur Draft by the Oakland Athletics. As a two-time IRONMAN triathlon finisher and a sub 3-hour marathoner, Tom currently participates in various endurance competitions.
Tom resides in Hermosa Beach, CA with his wife Raquel, who is a Senior Director of Business & Legal Affairs at FOX Sports.
President – SuperLiga Argentina
National Public Accountant graduated from the University of Buenos Aires, he also studied a Master in Financial Asset Management (ESEADE).
He works as a consultant, advising different companies.
From 2004 to 2014, he was CEO of Ideas del Sur, a company that produces audiovisual content in Spanish.
From 2014 to 2015 he was CEO of Indalo Media, the company that acquired Ideas del Sur, one of the largest content companies in Argentina. Managing news, radios, news portals and newspapers among others.
From 2015 to 2016 he was CEO of Grupo Indalo, with business in different sectors: media, oil, construction and food.
In 2017 he is named president of the Argentine Superliga.
He is also a professor of General Management and Formulation of Strategic Implementation in the MBA of UADE Business School.
Founder & Director – Anchor Sports, HUPU
Tristan is the founder and general manager of Anchor Sports, the Global Strategic Business Unit of Hupu. Anchor Sports is the leading sports agency who is serving the best clubs, players and brands in the world like LaLiga, FC Bayern Munich, Neymar Jr etc. Tristan started his career at Hupu as a sports reporter. In 2012, he became the editor-in-chief of Hupu Sports. He moved onto the position of the director of marketing role starting a new era of sports marketing for Hupu in 2014. During his career of more than ten years, Tristan has been playing an important role in leading the wave in the huge change of the Chinese sports industry.
Jordi Cruyff has spent 24 years in professional football, in which he has forged a successful career, first as a player, and later as a coach and sports director. The youngest of the Cruyff dynasty, his career started in 1992 with FC Barcelona B in the Second Division and, after two years, in 1994 he made it to the first team and became one of Barça’s top scorers along with Stoickhov and Koeman. He stayed at Barça until 1996 and then moved to the Premier League playing for Manchester United – with a one-year lease to Celta de Vigo. With the English club he won 3 Leagues, 1 Champions League, 1 FA Cup, 2 Charity Shield and 1 Intercontinental Cup.
In 2001, Jordi returned to the Spanish League to join Alaves, first, and RCD Espanyol, two years later. The injuries temporarily separated him from the competition, but he returned to professional football in 2006 to play two seasons at Metalurg Donetsk. At the National level, he defended the colours of the Netherlands and, subsequently, he was also part of the Catalan National Football Team.
His first steps as a coach started in 2009, combining his job as a player and 2nd coach of Malta’s Valletta FC. In 2010 he announced his retirement as a professional player and signed a contract as the sports director of the AEK Larnaca of Cyprus. In two years he managed to make AEK the first team in the country to qualify for the Europa League.
His best years as a sports director came with Maccabi Tel Aviv, whom he positioned as the dominant force of Israeli football. Maccabi, with which he stayed from 2012 to 2018, has lived his best years with the arrival of Jordi: 3 consecutive leagues to end a decade of drought, 2 Israeli League Cups and 1 Israeli Cup, with the team playing 5 years in Europe, including the Champions League. Jordi has closed his successful stage in Tel Aviv this season, as coach and runner-up of the League.
Director, Global Marketing & Branding – Rakuten
Rahul Kadavakolu is Director of Global Marketing & Branding at Rakuten, Inc. He joined Rakuten in the Tokyo headquarters during 2016 to help build and drive Rakuten’s global brand and marketing agenda. One of his core missions is to position Rakuten as one of the world’s foremost innovative companies by bringing together the pillars of strategy, design and technology.
By identifying innovative concepts and best practices that can be applied across multiple markets, Rahul is responsible for strategy and execution of marketing and branding for Rakuten’s extensive global business portfolio.
He has been instrumental in signing the FC Barcelona partnership and making Rakuten FCB’s Official Innovation and Entertainment partner. He was also at the forefront signing the partnership with the Golden State Warriors, making Rakuten the Official E-Commerce, Video-On-Demand and Affiliate Marketing Partner.
Rahul has more than 18 years of global marketing and brand communication experience across in various industries with a focus on the IT, internet services and technology sectors. Prior to Rakuten, Rahul held leadership roles at Wipro, Ogilvy & Mather and Hakuhodo. He received a Bachelor’s in Commerce from Loyola College, Chennai, India and is an avid cricket fan.
Chairman 3vs Sports Partners & Leader for FIFA Digital Innovation & Transformation Initiative
Senior Sports Industry Expert with 25 years experience in Executive Management, Commercial Growth, Talent Management, Strategy, Content, Digital, Data,Relationship Management, Marketing and Brand development. A Proven Sports Innovator and Transformational Leader, has created, developed and executed world first commercial opportunities at the highest level in Motorsport, Football, Athletics and Sailing, managed some of the largest global names in the football industry and lead the transformation of some of the most known football brands into global properties.
Started his professional career as a lawyer moving into motorsports and then football from 1995 onwards, first as commercial and sports agent for FIFA World Player ofthe Year Luis Figo, followed by the commercial and sports management of other global football stars like FIFA World Player of the Year Ronaldo Nazario and European Player of the Year Andryi Shevchenko. Has also assumed a strategic advisory relationship with Real Madrid CF in 2000, where he was responsible for the new club commercial model, for the acquisition of the first global main shirt sponsorship relationship with Siemens Mobile or the global followed transfer of star David Beckham from Manchester United. Retired from Sports Talent management at the end of 2006 to dedicate his efforts to Sports Transformation.
Over the last 11 years, has assumed a leading role as sports transformation evangelist, working in senior executive roles or provide C-level consultancy services to some of the world’s greatest brands in multiple sports: Red Bull, Ferrari, Lotus, A1GP, Manchester City FC and Valencia CF as well as assuming leading roles at commercial and innovation working groups at global soccer organizations such as the Premier League, La Liga or ECA. He is also a well-known speaker participating regularly at some of the world leading sports business forums.
Today, is considered to be one of the leading sports transformers in the world and is dedicating his time to advise different investors in sports properties and sports technologies, including advisory board roles at 11 different sports innovation organizations, as well as advising leading technology brands, digital and analytics agencies, sports leagues and sports organizations in their investments or work flows in the world of sports transformation. Interested and focused on innovation & technology integration in sports, Luis is a firm believer that sports are on the verge of a global disruptive cycle leaded by globalization, technology, consumer change, data and digitalization.
He is since January 1st, 2018, the Leader for FIFA Digital Innovation & Transformation Initiative.
CEO – Dorna Sports
Nacido en Barcelona en 1946, Carmelo Ezpeleta es un apasionado de los deportes. Fue piloto de motos y coches a nivel amateur y destacó como jugador de pelota (Cesta Punta). Fue cinco veces campeón de España de pelota con la selección catalana, doble campeón de Cataluña y represento a España en varios torneos internacionales, incluyendo un evento para celebrar el bicentenario de la independencia de Estados Unidos en 1976.
Su primer proyecto profesional fue la construcción y dirección del circuito de Calafat desde 1972 a 1978, antes de mudarse a Madrid para convertirse en el director del circuito del Jarama y ser el encargado de toda la actividad deportiva del (RACE) Real Automóvil Club de España. Entre sus responsabilidades estaba gestionar el equipo Ford-RACE, con Carlos Sainz conduciendo en el Campeonato del Mundo de Rally en 1987 y 1988.
Después de 10 años como director del Jarama regreso a Barcelona como director ejecutivo del consorcio que gestiona la construcción del Circuito de Barcelona-Cataluña y Director Deportivo del (RACC) Reial Automòbil Club de Catalunya.
En 1991 se unió a Dorna, que recientemente ha adquirido los derechos de televisión para retransmitir el Campeonato Mundial de Motociclismo, como director del departamento de deportes de motor.
En 1994 se convirtió en CEO de Dorna y en 1998 se convirtió en Director General y accionista de la compañía.
Head Coach Under19 Iranian Team
American born Iranian, Katayoun ‘Kat’ Khosrowyar, always knew she would pursue a path in football and somehow change how the world views women’s football. At her American high school, she set bench marks in football, field hockey and track & field. Her coaches we adamant for Kat to become a professional athlete. One summer visiting her grandparents in Iran, she heard about Iranian National Women’s Football team being developed. Out of curiosity, she attended the tryouts, and to her disbelief she was selected to be a part of the team. She knew that this opportunity was special, and when seeing the diversity, passion, and pride the teammates had, she knew this was her calling. Balancing her games and studies, she constantly commuted between the UK and her games. She graduated with honors from the University of Birmingham UK with a Master’s in Chemical Engineering. Her mission and passion have always been championing women’s rights to play sports, and bridging the gap between her two cultures; American and Iranian. She further excelled in her football career and became the first woman representing Iran to receive the FIFA/AFC ‘A’ license for coaching football. Katayoun has coached the Under 14 and Under 16 Women’s National team where she pushed the teams to be among the top 8 of Asia. She is now the Head Coach of the Under 19 team where she aims to qualify for the Asian Championship. She has been published in many articles and documentaries for her efforts and developments in empowering young girls and women in sports. She has recently been interviewed and documented for CBS 60 minutes by Lesley Stahl. Katayoun was invited by the Chicago Council on Global Affairs and was on the panel discussing the “Health of the Next Generation”. Her goal is to pave the way and be a voice for young disadvantaged women, and to leave a legacy of inspiring others to do the same.
CEO and Managing Partner, Elevate Sports Ventures President, San Francisco 49ers
Al Guido serves as the CEO and managing partner of Elevate Sports Ventures while concurrently serving President of the San Francisco 49ers – for which he was named on February 15, 2016. Guido, alongside HBSE CEO Scott O’Neil serving as co-managing partner, works to bring comprehensive business solutions to the sports and entertainment industry that identify new revenue opportunities and bring new, innovative ideas to market.
With nearly two decades in the sports industry, Guido has brought concepts to fruition alongside some of the best teams, leagues, brands, venues and owners across the business – inclusive of the realization of Levi’s® Stadium in Santa Clara, Calif., record-setting SBL sales initiatives for the home of the San Francisco 49ers totaling more than $530 million, and industry record-breaking PSL sales for the Dallas Cowboys totaling over $600 million. Guido’s success also spans the National Hockey League, where the Phoenix Coyotes achieved the first revenue increases in the 10-year history of the franchise and finished in the top five in the NHL for new business sales.
A native of Washington Township, NJ, Guido began his career in the sports and entertainment industry with Comcast-Spectacor, owner and operator of the NBA’s Philadelphia 76ers, NHL’s Philadelphia Flyers, AHL’s Philadelphia Phantoms, Comcast SportsNet and the Wachovia Complex. Guido later served as director of business development for the Lakewood Blueclaws (a minor-league affiliate of the Philadelphia Phillies). In 2016, Guido was named to the Forty Under 40 list by both the Sports Business Journal and the San Francisco Business Times, for demonstrating industry excellence and innovation early in his career.
PRESIDENT, FOX NETWORKS GROUP LATIN AMERICA
As President of FNG Latin America, Carlos Martinez is responsible for all operations of FNG within the region including the whole portfolio of channels and their related production and digital units, under the brands FOX, FX, FX Movies, FOX Life, FOX Premium, FOX Sports, FOX Sports Premium, FOX News, National Geographic, Nat Geo Kids, Nat Geo Wild, BabyTV, Cinecanal and FOX App.
Martinez is responsible for the growth and consolidation of the businesses in the region as well as new business development. He also oversees FOX Telecolombia, FNG’s scripted production house in Colombia and FNG Latin America sales force that represents owned and third-party channels in several markets.
With more than twenty-five years of experience in the Pay TV industry, Martinez previously served as EVP and Managing Director, and Northern Cone General Manager & Affiliate Sales Regional Director for FNG.
Before joining FNG, Martinez was Director, Affiliate Sales Strategy and Operations for Discovery Networks Latin America and Iberia. Prior to joining Discovery Networks, Martinez served as Director, Affiliate Sales and Marketing for Mexico and Central America for Turner Broadcasting System in Mexico City and beforehand served as Sales and Marketing Director for Telecable Mexicano Group – UIH (United International Holdings) and as Sales and Programming Manager for Cablevision in Mexico.
Born in Mexico, and currently based in Miami, USA; Martinez holds a degree in Business Administration from Universidad La Salle.
Chairman – ORLEGI DEPORTES
Alejandro Irarragorri Gutiérrez, a Mexican national, was born on May 12, 1971. He holds a degree in Business Administration from the Universidad Anáhuac, Mexico City, North Campus. He is fluent in Spanish, English and Portuguese.
He is currently Chairman of the Board of Directors of Orlegi, the company that owns Club Santos Laguna, Territorio Santos Modelo, Territorio Santos Modelo, Estadio Corona, TM Futbol Club, as well as Impulso TSM, Grupo Inmobiliario Orlegi, Intersecuritas and Jalser.
Thanks to his vision and leadership, he has worked in the positioning of Grupo Orlegi in four sectors: Sports and Entertainment; Real Estate Development, Agroindustry and Insurance.
Previously, he held the position of Vice President of Sports at Grupo Modelo. Chairman of the Board of Directors of Club Santos Laguna, Club Yaquis de Ciudad Obregón, Club Venados de Mazatlán, President of Maratón Pacífico Mazatlán, Triatlón Pacífico Mazatlán, Territorio Santos Modelo and Maratón Corona Querétaro.
In 2006, he headed the sports and social project proposed to Grupo Modelo for Club Santos Laguna and was appointed Chairman of the Board of Directors of the team.
In 2007, he made it to the top flight, despite a difficult situation. In the second semester of 2007 he achieved the first general leadership in the history of the Warriors, besides presenting the project for the construction of the Santos Modelo Territory.
In 2008 Club Santos Laguna won the third championship in its history and is consolidated as one of the best Mexican football teams. For 2009, in record time, it inaugurated the most important sports, social and cultural complex in Latin America, the Santos Modelo Territory.
From 2010 to 2013, he reached four league finals in Mexico and two international finals, lifting the fourth league title in the team’s history in the first half of 2012.
As Vice President of Sports for Grupo Modelo, he led the baseball team Club Yaquis de Obregon to four Mexican Pacific League titles (2007, 2011, 2012 and 2013), as well as two Caribbean Series titles in 2011 and 2013 representing Mexico.
With the team Venados de Mazatlan won in 2008 a new championship after a drought of nearly three years, consolidating as the team of the decade.
Under the leadership of Alejandro Irarragorri, the athletic events were consolidated as the best in our country. The Mazatlan Pacific Triathlon was recognized by the athletic community as the best in Mexico and one of the best in Latin America. In the case of the Corona Queretaro Marathon and the Grand Pacific Mazatlan Marathon, it has seen a constant growth during the last four years, positioning itself within the top 5 of athletic events in our country due to its organization and number of competitors, with more than 12 thousand participants in each of the Marathons.
In 2014 he became the first President of a Mexican football team to be invited as an exhibitor to the most important international congress of leaders of the sports business “Sports Business Summit 2014”, held in the city of London, in the facilities of the Chelsea Club. During his participation he shared the panel with Erik Thoir, owner of the Inter Milan Club, James Pallota, owner of the Club Roma of Italy and Josh Harris, owner of the 76´s Philadelphia NBA and the New Jersey Devils of the NHL, with the theme of the Globalization of sport at the level of owners, their reasons, plans and growth.
It is worth mentioning that he is an Owner Director of the General Assembly of the Mexican Football Federation (Federación Mexicana de Futbol A.C.). (Femexfut); Member of the Board of Directors of the Universidad del Valle de México (UVM Campus Torreón).
During his studies he collaborated with the Mexican company ETN (1992-1994). Once qualified, he participated in the company SILEX (1994-1996), changing his residence to Sao Paulo, Brazil.
Subsequently he held positions as Vice President of the Chamber of Industry and Commerce Brazil / Mexico (1995-1998), International Vice President Lazarus Metals Ltd (1995-1998), Founder and CEO of LAMATRADE (1996-2000), Founding Partner and CEO of LAMAGER, S.A. De C.V.., a leading company in the marketing and distribution of fertilizers and metals, with sales of over one million metric tons of these products (Founder 2001-2004), President of the National Association of Fertilizer Marketers (ANACOFER 2001-2003), Founding Partner of TCG Sports Strategic Management.
SECRETARY GENERAL – FIFA
During the 66th FIFA Congress in Mexico, in May 2016, Fatma Samoura became the first woman to be appointed as FIFA Secretary General. She took office on 20 June 2016.
Ms Samoura was born in Senegal on 9 September 1962. Before joining FIFA, she was a 21-year veteran of United Nations (UN) programmes and the UN’s Resident Humanitarian Coordinator and UNDP Resident Representative in Nigeria. Before this role, she spent eight years in the private sector, working in the fertiliser trading sector for Senchim, a subsidiary of Industries Chimiques du Sénégal.
Ms Samoura earned her master’s degree in English and Spanish at the University of Lyon, and a post-master’s degree in international relations/international trade from the Institute d’Etudes Supérieures Spécialisées (IECS) Strasbourg-Finance.
CHAIRMAN OF JUVENTUS AND THE EUROPEAN CLUB ASSOCIATION
Andrea Agnelli is chairman of Juventus Football Club S.p.A. since 19 May 2010, and Lamse S.p.A., a holding company for which he is a founding shareholder.
Born in Turin in 1975, he studied at Oxford (St Clare’s International College) and Milan (Università Commerciale Luigi Bocconi). While at university, he gained professional experience both in Italy and abroad, including positions at Iveco-Ford in London, Piaggio in Milan, Auchan Hypermarchéin Lille, Schroder Salomon Smith Barney in London and, finally, Juventus Football Club S.p.A. in Turin.
He began his professional career in 1999 at Ferrari Idea di Lugano, where he was responsible for promoting and developing the Ferrari brand in non-automotive areas. In November 2000, he moved to Paris and assumed responsibility for marketing at Uni Invest SA, a Banque San Paolo company specialising in managed investment products. From 2001 to 2004, Mr Agnelli worked at Philip Morris International in Lausanne, where he initially had responsibility for marketing and sponsorships and, subsequently, corporate communication.
In 2005, he returned to Turin to work in strategic development for IFIL Investments S.p.A. (now EXOR N.V.).
He joined the board of directors of IFI S.p.A. (now EXOR N.V.) on May 25 2006.
Agnelli is a general partner of Giovanni Agnelli BV, a member of the board of directors of FIAT S.p.A. (now Fiat Chrysler Automobiles N.V.) and a member of the advisory board of BlueGem Capital Partners LLP. He is the President of “Fondazione del Piemonte per l’Oncologia”.
He is a member of the European Club Association Executive Board since 2012.
Since 24 July 2014 he has served as a board member of the Serie A National League of Professionals and also became a board member of The Foundation for General Mutuality in Professional Team Sports.
In September 2015 he was appointed to the UEFA Executive Committee as an ECA representative and, as of September 2017, he is Chairman of the European Club Association.
President – LaLiga
Javier Tebas Medrano became the President of LaLiga in April 2013, having previously served as Vice President and as a member of the league’s Executive Committee. Prior to that he had been President of the Spanish football club SD Huesca.
He has been a practising lawyer since 1987. He has served as legal advisor to several Spanish and foreign clubs and sports entities and serves on the boards of several national and international associations. He also teaches Master’s degree courses on sport and commerce.
Chief Legal Officer – FIFA
Doctor in Law at Rey Juan Carlos University in Madrid in which he served as Associate Professor on Labour and Sports Law since 2004 until 2012. Master in Sports Law (2003, Lleida University, Spain) and Master in European Sports Governance (Science Po, Paris).
In the field of football, Emilio was responsible for all legal matters as Legal Director of the Spanish Football Federation for more than eight years (2004-2012). At the same time, he was appointed as member of the UEFA Control and Disciplinary Body for the period 2006-2012.
In March 2012, he was also appointed CAS Arbitrator by the International Council for Arbitration of Sport.
In September 2012, Emilio joined UEFA as Head of Disciplinary and Integrity. In 2017 we was promoted to his current position, Managing Director of Integrity. He is now responsible for all Integrity matters of UEFA, in particular, the following:
– Lead, supervise and provide all necessary legal and administrative support to the UEFA Organs for the Administration of Justice (the Control, Ethics and Disciplinary Body, the Appeals Body and the Adjudicatory Chamber of the Club Financial Control Body) ensuring the highest standards of decision making within the UEFA judicial bodies.
– Providing guidance to national federations, clubs, players regarding the disciplinary framework and procedures.
-Oversee the UEFA Anti-doping and medical programme.
– Oversee the defence of UEFA in disciplinary decisions challenged before the CAS or any other jurisdiction.
– Oversee the operation of UEFA’s Betting Fraud Detection System (BFDS) and the functioning of the network of Integrity Officers in order to shape and coordinate the fight against match-fixing in European football.
Over the last years, Emilio acted as UEFA’s main legal counsel at the most relevant proceedings relating to disciplinary (Fenerbahce, Serbia & Albania, Legia), anti-doping (Ademi) financial fair play (Malaga, Galatasaray) and match-fixing proceedings (Fenerbahce, Besiktas, Eskiserhirspor, Skenderbeu) in European football before CAS.
Founding Partner – MEDIAPRO
Involved in the foundation and development of Televisió de Catalunya (TV3) where he spent eight years in charge of the News and Sports Productions Department. Director of Special Operations for the Federation of Regional Organizations of Radio and Television (FORTA, as per the Spanish acronym). In addition, he was head of the Television Department in Dorna, the company which organizes MotoGP World Championships.
Main Stage Speaker
Miguel Ángel Gil Marín
CEO, Atlético de Madrid
Miguel Ángel studied veterinary previous to his appointment at Atlético de Madrid, something that not many people know. In 1992 he became General Director of the club, gradually ascending until his actual position as CEO and main shareholder.
During this period, Atlético de Madrid SAD, now officially one of the top three teams in La Liga fighting hand to hand with Barcelona and Real Madrid, managed to conquer La Liga twice, two UEFA Europea Leagues, two European Supercups, one Spanish Supercup, three Copa del Rey and a Copa de la Reina, in addition to reaching two UEFA Champion League finals against archenemy Real Madrid. Apart from the undisputable sporting achievements, Atlético has seen a massive increase in its equity as a result of the succesful strategic and consolidation plan implemented, and which will reach it’s peak with the construction of new home stadium and different head offices for its Academy.
Chairman – EPFL
Lars-Christer Olsson is currently President of the Swedish Professional Football League, a founding Member of the EPFL, and is the Chairman of the European Professional Football Leagues since March 2016. Lars-Christer has devoted most of his professional life to football. He served as the tournament Director for the EURO 92 in Sweden. Then, he worked as General Secretary of the SEF before taking a step up to the same position at the Swedish Football Association (SvFF). He was hired as Director of Professional Football & Marketing at UEFA, and then became CEO of UEFA from 2004 to 2007, a position that he held until coming back to his native Sweden to become the Swedish Football League, Föreningen Svensk Elitfotboll (SEF) Chairman.
Nasser Fahad Al Khater
Assistant Secretary General – Tournament Affairs, Supreme Committee for Delivery & Legacy
Nasser Fahad Al Khater is the Assistant Secretary General for Tournament Affairs with the SC. Previously he held the title of Executive Director of Marketing and Communications for the same organisation. In early 2015, he was also appointed Deputy CEO of the Qatar 2022 Local Organising Committee.
Appointed to the Qatar 2022 Bid Committee in 2009, he oversaw both the media element and the impressive marketing campaign that led to Qatar’s success in bringing the FIFA World Cup™ to the Middle East for the first time.
Managing Director – Goldman Sachs
Mr. Carey brings over 30 years of extensive stadium, sports, project finance and infrastructure expertise. In aggregate, Mr. Carey has over $140 billion in financing experience. Before joining the firm in 2004, Mr. Carey was the head of the Transportation and Infrastructure Group at Citigroup, where he focused on large, complex infrastructure financings. He continues this effort now at Goldman Sachs with a focus on innovative financings in the municipal market, ranging from revenue bond credits and project financings for sports facilities, large toll roads, ports, and public private partnerships (P3s) in the US.
Mr. Carey has extensive project finance and credit structuring expertise related to long-term debt for sports teams and stadiums and has helped finance over $14 billion of facilities for professional and college sports franchises. This experience in executing project financings is in a variety of markets including municipal, investment grade, bank loan, and high-yield.
Mr. Carey earned an AB in Economics from Harvard College in 1983.
CEO, Street Football World
“Life doesn’t end here. We have to go on. Life cannot end here. No matter how difficult, we must stand back up. We only have two options: either allow anger to paralyse us and the violence continues, or we overcome and try our best to help others. It’s our choice. Let us please maintain respect. My warmest regards to everyone. It’s been a most amazing and rare experience. We’ll see each other again soon because life does not end here.”
Jürgen found it was only on the football pitch that armed young Colombians seemed willing to engage in dialogue, with football proving a catalyst for communication and cooperation. Drawing on this insight, he developed Fútbol por la Paz (Football for Peace) – a youth project that used football to combat violence in Medellin.
Fútbol por la Paz was not your average football programme. Guns had to be left at the front door, teams had to include a gender mix and disputes had to be settled by the players themselves – not referees. Hardly conventional, yet highly effective. Before long, participants began to reimagine their lives away from the pitch, leading to an increase in social mobility and a decrease in youth mortality. All through the power of football.
Jürgen soon realised that Fútbol por la Paz was not alone. All over the world, organisations were using football as a tool to tackle their various local issues, from AIDS prevention to social integration to gender equality. But there was a problem. There was very little collaboration between these organisations and, by extension, very few opportunities to share experiences and exchange knowledge. Something needed to be done.
With this in mind, Jürgen founded streetfootballworld in 2002 – a global organisation that connects grassroots initiatives like Fútbol por la Paz and amplifies their impact. The journey since then has been nothing short of remarkable.
Director of Operations Development – CITY FOOTBALL GROUP
Don joined Manchester City during the 2010/11 season as Head of Strategy and Business Planning after seven years with Boston Consulting Group, most recently as a Project Leader in the Media Practice Area.
During his time with City Football Group, Don has lived across the growing network of clubs, working on the acquisition and subsequent integration of the City teams in New York, Melbourne and Yokohama.
Now Director of Operations Development for CFG, Don is responsible for driving operational effectiveness across the current portfolio of Group businesses and screening prospective investment opportunities.
Don holds an economics degree from Trinity College, Cambridge, and lives in London with his wife Lauren.
Marketing and New Media Director, Mediapro
Ignacio holds a Degree in Business Sciences from the Complutense University and an Executive MBA from the Instituto de Empresa. He began his career working in advertising agencies Young & Rubicam and Ruiz Nicoli managing accounts of customers of Great Consumption. Subsequently, he went to the marketing and commercial environment in charge of the commercial, communication and advertising of the pay TV operator Vía Digital. He has been responsible for sports rights and new media developments in Audiovisual Sport and Sogecable. In Mediapro he has been over the past 9 years Marketing and Digital Director for products such as Gol Televisión, GOL, beIN SPORTS and BEIN CONNECT.
President – Portuguese Football League
Pedro Proença is the current President of the Portuguese Football League as well as a Business manager and a Judicial Administrator. He studied Business Management at Lisbon School of Economics and Management. He was also a renowned referee in the world of football where he refereed in important tournaments such as the UEFA Champions League, Eurocup, and World Cup. In fact, he was the first referee to overview both club and national team European competitions on the same year.
Main awards and recognitions:
- 179 matches in 1st division
- 356 matches in national championships
- 2 Portuguese cup finals refereed
- 3 Portuguese Supercup finals
- 2 League Cup finals refereed
- 2006-2007 Portuguese referee of the year
- 2012 Best Referee by IFFHS
Proença retired in 2015 and six months after his retirement he announced his candidature to later become the president of the Portuguese Professional Football League.
Member of the Board, Juventus & Director of Business Development, Global Markets, BBC Worldwide
Caitlin Hughes has worked in the fields of strategy, media and sport for over ten years.
Caitlin is Director of Business Development, Global Markets, at BBC Worldwide, and a Non-Executive Director of Juventus Football Club in Italy.
Prior to the BBC, Caitlin worked at the strategy consulting firm, Boston Consulting Group, where she advised clients across a range of sectors from media to financial services.
Caitlin holds a Bachelor’s Degree in Experimental Psychology from Oxford University (Wadham College) and a Masters in International Relations and Economics from the Johns Hopkins School of Advanced International Studies (SAIS).
Caitlin mentors digital media startups and is part of the female-focused angel network, AngelAcademe. She is also a Trustee of David Nott Foundation which provides medical training for surgeons in hostile and austere environments.
Managing Partner – Senn, Ferrero, Asociados
Julio Senn is a Graduate in Economics and Business Science from the Universidad Complutense, where he specialised in Financial Auditing. He began his professional career with Arthur Andersen in 1990, and 1998 he went on to join the Diario AS part of the Prisa Group, where he was Assistant General Manager of Finance and Human Resources, following which he was appointed Managing Director of Real Madrid Club de Fútbol, in 1999 where he spearheaded the extensive reorganisation and modernisation of the Club, going on to join Garrigues in 2002 as head of the Sports & Entertainment department developing a line of business providing advice and assistance to sports personalities professionals and artists in the entertainment sector.
He teaches the Master’s course in Communications and Journalism at the Escuela de Estudios Universitarios del Real Madrid-Universidad Europea de Madrid.
He is also a member of the Center of Sports Business Management (CSBM) IESE and an instructor on the Auditing Master’s course at the Universidad Complutense.
Julio Senn is a member of the Official Official Register of Accounts Auditors (ROAC).
He speaks Spanish and English.
Presenter – Sky Sports
David Garrido has worked in radio and TV for 20 years. He is currently a Sky Sports presenter, and the latest host of LaLiga programmes in the United Kingdom.
Born to Colombian parents, David studied French and German at the University of Oxford, where he also started broadcasting on student radio. In 2000, when he was 20 years old and still at university, he won the BBC Talent competition which earned him a contract to present sports bulletins on the BBC’s television channels. While at the BBC David covered two World Cups, two Champions League finals, one European Championship and various other events.
In 2011, David moved to Sky as a presenter on Sky Sports News, their 24-hour sports news channel. In 2016, he had the opportunity to present live LaLiga programmes, and in March of this year David launched his own social-and-digital-media content hub on Spanish football in English called “La Liga Lowdown”.
Fan Experience Expert
After running his own Marketing & Communication Agency in his homeland Buenos Aires, Javier started his professional career in Spain as the Marketing & Sales Director at Ernst & Young – Innova in Madrid .
Soon, it was followed by a 4-years period at MPG (Havas), to finally land in 2001 at Walt Disney Company (TWDC) Spain & Portugal as Managing Director for Walt Disney Parks & Resorts. Appointed Vicepresident Mktg & Sales Southern Europe (2005) he also took corporate asignment of becoming TWDC (Spain & Portugal) Chairman of Local Management Board, and later (2009) to become Head of TWDC Retail & Consumer Products.
In 2012, he moved to Paris as Vicepresident of Marketing & Sales Disney Destinations France & Benelux where he was responsible to lead Marketing & Sales strategies and execution for France, Belgium and Netherlands.
2014 marked a turning-point in his career when he swapped the entertainment industry for the sports world when he joined Atletico de Madrid as Managing Director of Marketing & Global Business Development.
After the opening of Wanda Metropolitano Stadium in November 2017, Javier started a succesful new phase of his career as a renowned Fan Experience Expert and independent board advisor, working with such prestigious brands as GSIC powered by Microsoft or MANCHESTER CITY FOOTBALL CLUB among others.
The Argentinian-born Graphic Designer from the Buenos Aires University achieved postgraduate qualifications in Marketing & Sales from the ESIC Business & Marketing School, and a DIBEX Executive Digital Business Degree at ISDI (Madrid).
Founder and CEO – Seven League
Richard is a hybrid of content and commercial expertise. He was a researcher on the BBC Radio 4 flagship news programme, Today, in 1994 when the editor asked if we should do something with this ‘information superhighway’ and Richard enthusiastically went to work on his first professional site.
As Head of Digital for Manchester City FC, he transformed the club’s digital profile and business opportunity in 2011. He was named “Digital Individual of the Year” in the DADI awards (has not heard the end of it since) and won some other awards with the MCFC team, including the digital Sports Industry Award. He’s also proud to have helped Channel 4 with their digital coverage of Paralympics 2012.
Partner – Cuatrecasas
Héctor Bros is a partner at Cuatrecasas, with nearly 20 years of experience in banking and finance. He is also co-managing partner of the Barcelona Office.
He has been very active in the football finance business, having been involved in financing transactions with most of the Spanish first division clubs, as well as other cross-border deals with major international clubs and football operators.
He acts as regular advisor to a several large debt funds and international banks operating in the Sports and Media business.
Sr. Director, Business & Legal Affairs – FOX SPORTS
Raquel Braun is Senior Director of Business and Legal Affairs at FOX Sports in Los Angeles. Braun’s practice focuses on sports production, including managing high-profile talent negotiations, advising business clients on production operations and strategy, and overseeing production-related agreements for FOX Sports’ premier properties – FIFA World Cup, the National Football League (including its recent addition of Thursday Night Football), Major League Baseball and Major League Soccer. She has also worked closely with FOX Sports executives on rights acquisitions for FOX Sports’ national sports networks in the United States, as well as the negotiation and acquisition of rights to major U.S.-based sports properties for FOX Sports’ international channels. Earlier this year, Braun was charged with overseeing on-the-ground business and legal affairs matters in Russia for the 2018 FIFA World Cup, as well as providing operational support and guidance in connection with FOX Sports’ production of the tournament.
Braun received her J.D. from Georgetown University Law Center and her B.S. in Sports Management (minor in Business Administration), with honors, from the University of Florida. In addition, she holds a certificate in Management Development from the University of California, Los Angeles. Prior to joining FOX Sports in 2011, she served as a project clerk at the Superior Court of the District of Columbia and worked with the National Collegiate Athletic Association (NCAA), the National Basketball Association, and the Washington Nationals.
Braun is an elected member of the Georgetown University Board of Governors, serves as the Co-Director of the Georgetown Entertainment and Media Alliance (GEMA) in Los Angeles and is President of the GEMALaw Board. She also serves as a Founding Board member of Women of FOX Sports, an employee-led organization, and is a member of the recently launched Rising Executive Committee at the University of Southern California’s Sports Business Institute. She is frequently invited as a guest lecturer at universities across the United States and as a panelist at industry-related events and conferences.
Head of Digital – International Olympic Committee
Jenna Pelkey is the Head of Digital Content and Engagement at the International Olympic Committee where she spends each day exploring and supporting ways to transform how the organization communicates with the world through digital channels, tools and systems. She brings over a decade of experience from experiential marketing design and interactive technology development to designing digital data & analytics solutions and leading the growth of a top global brand, GE, through digital transformation. With a firm belief that modern business is built digitally, Jenna is excited to continue being a part of discovering how digital innovation will transform the way we work, how we interact with the world and how we connect to each other.
Head of Social Media – FIFA
Alex Stone has 18 years communications experience in football, after joining The Football Association in 2000. Alex cut his teeth supporting the new Development Division, tasked with increasing grassroots participation, as well as leading the promotion of cup competitions, and England youth and disability teams.
In 2004, England Women’s team Head of Media was added to his portfolio. A year later, he combined that role whilst also acting as Head of Media Relations and Operations for the record-breaking UEFA Women’s European Championship in North West England.
In 2007, Alex won the European PR and Communications Excellence Awards for the England Women – Girls United campaign during the FIFA Women’s World Cup in China, ahead of submissions by Adidas, EA, Sochi 2014, and the re-opening of Wembley Stadium.
Alex was recruited by FIFA in October 2008 as Senior Media Relations Manager, working on-site during the historic 2010 FIFA World Cup in South Africa. Over five years, he combined the role with that of Head of Media Operations at tournaments in Singapore, Japan, Thailand, UAE, and London 2012 Olympics.
In March 2013, Alex was appointed FIFA’s first Head of Social Media, planning and executing content at the 2014 and 2018 FIFA World Cups, and 2015 FIFA Women’s World Cup in Canada, each one setting new digital records.
Alex has since launched FIFA on VK in Russia, led FIFA to become the first sports body to open a Hindi Twitter account, and is part of the team that launched FIFA on Weibo and WeChat, as FIFA connects with an ever more global football audience. FIFA’s Social accounts now total over 125million followers.
CEO – United Vanses International Sports
Felix Wu, CEO of United Vansen International Sports Co., LTD, Sport Investor, member of the Supervisor Board of ADO Den Haag, former Board Director and Vice President of Dragon Net Technology Co., Ltd.,(public company of Shenzhen Stock Exchange); former executive of Oracle Software Co., Ltd. and Hewlett-Packard Co China. Felix graduated from Peking University in 1998, majoring in international economics, and received an EMBA degree from the National Development Institute of Peking University in 2009. Felix has been a guest football commentator on Beijing TV and LTV since 2009. He has participated in public welfare activities for a long time and served as director of Teach Future China.
Ornella Desirée Bellia
Head of Legal Affairs – EPFL
Ornella Desirée Bellia is currently the Head of Legal Affairs at the Association of European Professional Football Leagues (EPFL) in charge of legal issues concerning the common interests of the leagues at international level.
Ornella has gained valuable experience within the global sports industry having worked for an Italian top-division football club, leading law firms in Brazil, Spain, Italy and the U.K. and currently working for a sports institution in Switzerland.
She has specific experience with international transfer agreements, player employment contracts, image rights contracts, sponsorship and licensing agreements.
In academics, Ornella is a lecturer at Sports Law Masters in Spain, Switzerland and Italy, and has been a Guest Speaker at international conferences in Europe and the US.
She holds an LL.M in International Sports Law (Instituto Superior de Derecho y Economía – Madrid), Negotiation and Leadeship Diploma (Harvard Law School – Boston), and UEFA Women’s Leadership Programme (Diploma – IMD Business School).
Ornella has also co-authored the books “Direito do Trabalho e Desporto Vol. II” – published in Brazil and “The FIFA Régulations on Working with Intermediaries. Implementation at National Level”.
She is a member of the FIFA Players’ Status Sub-Committee and Arbitrator at the Centro Brasileiro de Mediacao e Arbitragem.
SEG International – COO Football
Cross-Cultural Executive with 15 + years’ experience in the sport business:
Throughout the whole career, I was Involved in all commercial aspects of the various properties I’ve represented: TEAM / UEFA competitions (UCL, UEL & Super Cup), Olympics (Organising Commitee in Athens 2004 &Torino 2006), 32nd America’s Cup in Spain and 10 Years at Ferrari ending as VP Brand
Since July 16, at Sport Entertainment Group; SEG is a major player in the sports and entertainment business, with a 20-year track record and presence in 20 countries+
With SEG Football, we represent a wide range of athletes, from elite superstars to promising young players.
Roberto Martínez is a man of challenges accustomed to leaving a mark wherever he goes. He trained as a footballer in the lower categories of Balaguer, his hometown club, but at the age of 21 he decided to cross borders and find his place in English football.
His 21 years in England, first as a player of Wigan, Motherwell and Chester City, and later as coach of Swansea, Wigan and Everton, earned him great international recognition and the nickname of ‘Bob’. At Wigan, Roberto Martinez became the third Spanish coach to lead a Premiere League team. He helped to save them from relegation for three consecutive seasons and to become FA Cup champion, something unthinkable for a club of its characteristics. Roberto Martinez turned 265 consecutive games as a manager in the Premiere League.
The Belgian national team put their fate into his hands and he did not disappoint: first he led them to qualify for the 2018 World Cup and, once in Russia, Belgium achieved its best position ever in this championship, the bronze medal, after losing only to the World Cup Champions, France.
Alberto Palomar Olmeda
Professor of Administrative Law. Magistrate. Lawyer of the Social Security Administration. Diploma in Criminology. Diploma in Constitutional Law and Political Science. Corresponding Academician of the Academy of Jurisprudence and Legislation. Academic Director of the Master’s Degree in Access to Law. Director of the Revista Aranzadi de Derecho del deporte y del Entretenimiento. Director of the Master of Sports Law at the University of Valencia.
He has held various positions in the Public Administration. Secretary General of the BOE, Director of the Cabinet of the Secretary of State for Public Administration, Director of the Cabinet of the Secretary of State for Sport. Director of the Office of the Secretary of State for Justice. Director of the Inspection of Services of the Ministry of the Presidency. Deputy Director General of Professional Sport.
He is the author of more than 20 books and director and coordinator of 15 others on organizational issues, public employment, social policies and entertainment law. He has published more than 100 articles in scientific journals.
He has participated in 12 doctoral thesis courts in several Spanish universities and has directed two doctoral thesis. He is or has been a member of five research projects in different Spanish Universities (Alcalá de Henares, Granada, Carlos III, San Pablo CEU, Pablo de Olavide-Sevilla). He is a member of the Pascual Madoz and Fermín Caballero University Institutes of the Carlos III University of Madrid.
He is director of the “sports law” collection of the Dykinson Publishing House and member of the Editorial Board of the Spanish Journal of Sports Law, Aranzadi doctrinal, Social Security Forum, the Journal of Law and Health, the Advisory Board of Iusport, Member of the Advisory Board of Arimap European Institute. International Institute for Training, Research and Development.
Businessman and international consultant
Businessman and international consultant, with more than 18 years of experience in the football and sports industry.
He began his career working in multinationals such as Disney, Randstad or General Electric and in 2001 he founded his own sports marketing consultancy.
He has worked with most of the First Division clubs, among others Real Madrid CF, Valencia FC, Real Sociedad or FC Barcelona, with many of the best footballers, Sergio Ramos, David Villa, Higuaín or Ronaldinho and with countless sponsors, including Telefonica, Prosegur, BMW, Orange or Biotherm.
In the last 6 years, Javier has specialized in the Asian market, and has developed projects in China and SEA for entities such as Evergrande, Adidas Global Merchandising, Real Madrid or DV7 (David Villa).
He currently provides consulting services in international business development from his own company, as an interim executive in different companies and projects.