Each week, WFS Digest – World Football Summit‘s new insider’s guide to the latest and most relevant thoughts and practises from within the football industry – will bring you the best reads from the best journalists and media outlets covering the football business from around the world. You can subscribe to WFS Digest HERE.
Our top reads from the week beginning 2 May.
Note: Click the title of the story to open each story in a new tab or right-click the images and select “Open link in new tab”.
HOW NATALIE PORTMAN AND ANGEL CITY FOUNDERS ARE CHANGING THE GAME
In a fascinating long-read, Fast Company writes that “professional women’s soccer has been undervalued and under-resourced. The high-profile owners of L.A.’s new NWSL team are rewriting the rules of the game.” – Fast Company
REPORT: 2022 DIGITAL TRENDS IN THE SPORTS INDUSTRY
N3XT SPORTS’ report into digital trends in sport recognises three overarching trends transforming the industry in 2022: Data driving sport’s digital transformation, Digital content amplifies engagement and Mobile apps unlock new revenue streams. – N3XT SPORTS
LIVERPOOL ON CUSP OF RECORD-BREAKING SHIRT SPONSORSHIP DEAL
Liverpool’s current deal with British bank Standard Chartered ends at the end of the 2022-23 season and the new agreement could fetch up to a record $100 million per year. – Front Office Sports
FIFA ANNOUNCES PARTNERSHIP WITH ALGORAND
FIFA’s partnership with Algorand initially saw the blockchain technology company’s price rocket but is forecast to have a 25% correction. – CoinDesk
ATLETICO MADRID NAMES WHALE FIN AS SHIRT SPONSOR
Atletico Madrid’s new shirt sponsor for the next five seasons will reportedly be digital trading platform WhaleFin, who have penned a deal worth €40M per year. – Sports Business Journal
Each week, WFS Digest – World Football Summit‘s new insider’s guide to the latest and most relevant thoughts and practises from within the football industry – will bring you the best reads from the best journalists and media outlets covering the industry from around the world. You can subscribe to WFS Digest HERE.
