WFS Madrid — To 10 more years together
15–16 September 2026 · La Nave, Madrid
The 10th anniversary of WFS Madrid brought together over 2,500 industry professionals from 80+ countries at La Nave, celebrating a decade of conversations that redefined how football is owned, commercialised, and consumed. Two days of exchange on institutional capital, governance, women's football, and AI laid the foundations for the next decade of the industry, confirming Madrid as the meeting point for the global football community. Here’s to the path built so far, and to 10 more years together.
THE NUMBERS THAT DEFINED THE EVENT
Who was
in the room.
Over 2,500 professionals from 78 countries — leaders from clubs, leagues, federations, media, brands and the technology shaping the business of football.
Gender
By organisation
78 Countries
SPEAKERS
Thibaut
Courtois
Thibaut
Courtois
Pedro
De La Rosa
Pedro
De La Rosa
Ornella
Desiree Bellia
Ornella
Desiree Bellia
Miguel Ángel
Gil Marín
Miguel Ángel
Gil Marín
Michele
Kang
Michele
Kang
Aki
Mandhar
Aki
Mandhar
Juan
Mata
Juan
Mata

Laura
McAllister
Laura
McAllister
Maheta
Molango
Maheta
Molango

Liam
Parker
Liam
Parker
Iñigo
Riestra
Iñigo
Riestra
Javier
Tebas
Javier
Tebas
The Event
Welcome Reception by J.P. Morgan
WFS Madrid 2026 began with the Welcome Reception, bringing together speakers, partners and senior industry leaders ahead of two days of conversations, meetings and new connections. An informal setting designed to reconnect with familiar faces, welcome new members of the WFS community and set the tone for the summit.
View photos →Networking
More than 2,500 professionals from 78 countries came together at WFS Madrid 2026. Across the venue, dedicated networking areas, one-to-one meetings and informal conversations connected decision-makers from clubs, leagues, federations, brands, media, technology and investment from across the global football industry.
View photos →Female Leaders Gathering
The Female Leaders Gathering once again created a dedicated space for women working across the football industry to meet, exchange experiences and strengthen professional connections. The gathering brought together leaders from different markets and areas of the game as part of WFS Madrid's commitment to creating more inclusive spaces for leadership and collaboration.
View photos →WFS Awards
The WFS Awards brought the football industry together at Madrid's Teatro Eslava to recognise individuals, organisations and projects making an impact across the global game. The ceremony celebrated leadership, innovation, growth, fan engagement, equality, social impact and the initiatives moving the industry forward.
View photos →Speakers’ Corner
Speakers' Corner gave organisations across the football ecosystem a focused space to showcase their work. Through concise, high-impact sessions, companies, clubs and industry specialists presented solutions, projects and ideas directly to the WFS Madrid audience.
View photos →Workshops & Masterclasses
Beyond the main stages, WFS Madrid featured workshops, masterclasses and smaller-format sessions designed for deeper interaction. Experts and industry professionals shared practical knowledge, explored emerging challenges and created opportunities for participants to engage directly with the people driving change across football.
View photos →WATCH THE FULL PANELS ON YOUTUBE
WFS MADRID 2026 IN IMAGES


















“We don’t want to be in 99% of the teams,
we want to be in that 1% of teams that stand out on and off the field.”
Andrew McGarty
Director Sports Marketing Global Football- New Balance
“We no longer compete against other clubs.
We compete with the likes of Netflix, TikTok, Spotify, video games…
We’re competing for people’s attention.”
Marco Castellaneta
Marketing Director – Juventus
“The main difference between managing a football organisation
and other type of companies is that you have to accept that your influence
in the sporting success of the organisation is limited.”
Fernando Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
“Playing matches abroad can be good for leagues since
it’s an opportunity to grow and serve the millions
of fans they have in other countries.”
Rafael Louzán
President – Real Federación Española de Fútbol
“Women’s football is not a victim, it’s a rising star.
Investors come for real business and we must ensure their money
strengthens clubs and infrastructures.”
Nadine Kessler
Director of women’s football – UEFA
“Football is losing space, and this can’t happen.
We need to focus on innovation, and the future.”
Lise Klaveness
Football President – Norwegian Football Association
“It’s very special for us to host the Most Inclusive Match.
Accessibility has been a top priority for many years.
We want all of our community,
regardless of disability to experience our matches.”
Cindy Johnson
President of TFC Foundation – Toulouse Football Club
“We don’t want to be in 99% of the teams,
we want to be in that 1% of teams
that stand out on and off the field.”
Andrew McGarty
Director Sports Marketing Global Football- New Balance
“We no longer compete against other clubs.
We compete with the likes of
Netflix, TikTok, Spotify, video games…
We’re competing for people’s attention.”
Marco Castellaneta
Marketing Director – Juventus
“The main difference between managing a football organisation and other type of companies is that you have to accept that your influence in the sporting success of the organisation is limited.”
Fernando Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
“Playing matches abroad can be good for leagues since it’s an opportunity to grow and serve the millions of fans they have in other countries.”
Rafael Louzán
President – Real Federación Española de Fútbol
“Women’s football is not a victim, it’s a rising star. Investors come for real business and we must ensure their money strengthens clubs and infrastructures.”
Nadine Kessler
Director of women’s football – UEFA
“Football is losing space,
and this can’t happen.
We need to focus on innovation,
and the future.”
Lise Klaveness
Football President – Norwegian Football Association
“It’s very special for us to host the Most Inclusive Match. Accessibility has been a top priority for many years.
We want all of our community, regardless of
disability to experience our matches.”
Cindy Johnson
President of TFC Foundation – Toulouse Football Club