10th Anniversary Edition of World Football Summit

WFS Madrid — Where the next chapter begins

15–16 September 2026 · La Nave, Madrid

Since its first edition in 2016, WFS Madrid has been where the greatest transformation in football's history has taken shape: ownership structures, broadcast models, new markets, and women's football as a business vertical have been fundamentally redrawn. And now, as AI promises to unleash a transformation of even greater magnitude, we bring the entire ecosystem together to lay the foundations of the industry's next chapter.

2
Days
2
Stages
150+
Speakers
2,500+
Attendees
90+
Countries
200+
Clubs, leagues & federations

Speakers WFS Madrid 2026

Julio

Maldonado

Julio

Maldonado

Sports Journalist and Content Creator at Movistar Plus, COPE and YouTube channel owner: Mundo Maldini (+1,3M subs). More than 30 years in the Job and covered 6 World Cups, almost 20 Champions League finals and more.

Francis

Casado

Francis

Casado

20 years’ experience and entrepreneur in mobile monetization, VR, AR, social media and sports fan engagement platforms. CS Studies and Associate Prof at Pompeu Fabra University for 15 years. MBA from Ramon Llull University/Manhattan College.

Danny

Cortenraede

Danny

Cortenraede

Danny Cortenraede is a Los Angeles-based investor and entrepreneur. He is Founder and Managing Partner of InStudio Ventures and General Partner at leAD, investing across sports, media, technology and healthtech. With over 20 years of experience, he has built and scaled global companies and works with founders, investors and family offices as an investor, advisor and board member. He is also a judge on Unicorn Hunters and completed Harvard Business School’s Executive MBA (PLD).

Thibaut

Courtois

Thibaut

Courtois

Thibaut Courtois is Co-Founder of NXTPLAY Capital, a sports investment and media platform spanning sports assets, startups and innovation ecosystems. A professional footballer and two-time Champions League winner, he co-founded the firm to position athletes as shareholders, not ambassadors.

Javier

Gómez Molina

Javier

Gómez Molina

Javier Gómez Molina has served as LALIGA’s Corporate Managing Director since October 2021, following an earlier tenure from 2013 to 2019. He led the introduction of LALIGA’s Economic Control system, which virtually eliminated clubs’ public debts and unpaid player claims. Previously, he worked at AC Talent Sports & Entertainment and held senior financial and executive roles at Valencia CF. He holds a Business degree and postgraduate qualifications in taxation.

Christine

GZ

Christine

GZ

Christine GZ is a professional off-road and rally driver of Italian nationality, born in India and based in Spain. She has competed in events including the Baja 1000, World Rallycross Championship, Extreme E and the FIA Extreme H Championship with JBX Team. After completing her first Dakar Rally, she now combines international racing with presenting Formula 1 coverage for DAZN, while continuing to compete around the world.

Craig

Hepburn

Craig

Hepburn

Craig Hepburn is an AI strategist and Perplexity Fellow with 20 years of experience across Microsoft, Nokia, Art Basel and UEFA. As UEFA’s Chief Digital Officer, he led major digital transformation across data, content and emerging technology. He now advises sports bodies, federations and rights holders on agentic AI and writes Ground Truth, exploring how organisations build lasting advantage through proprietary context, orchestration and intelligent systems.

Jeroen

Huis in 't Veld

Jeroen

Huis in 't Veld

A serial entrepreneur with more than 25 years of experience across sports, travel and media, he founded his first international sports media company at 18 and later exited both that business and a sports travel agency. All his ventures, including XS2Event, were fully bootstrapped. He later co-founded XS2Event, a leading B2B platform for premium sports and entertainment ticketing, building long-term partnerships with Real Madrid, Manchester United, AC Milan and the Abu Dhabi Grand Prix worldwide globally.

Timm

Jäger

Timm

Jäger

Timm Jäger is Chairman of Eintracht Frankfurt’s Digital Advisory Board and CEO of its tech subsidiary, stackwork GmbH. He leads the club’s digital strategy and development of new business models. Eintracht Frankfurt won the WFS Award for Best Digital Transformation in 2022 and was named Bundesliga Digital Champion in 2025. Previously, he worked at Boston Consulting Group and BMW and was named among Sponsors magazine’s Top 40 under 40 in sports business.

Baptiste

Jourdan

Baptiste

Jourdan

Baptiste Jourdan is Chief Revenue Officer (CRO) of the Entertainment division at Wiremind, where he leads the go-to-market strategy, sales, and partnerships for EVENTORI. He has over 15 years of experience in software, digital, and entrepreneurship, including nearly 10 years as co-founder and CRO of Toucan. He joined Wiremind in 2026.

Olek

Loewenstein

Olek

Loewenstein

Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more.

Keko

Martínez

Keko

Martínez

Keko Martínez is a professional footballer and the founder and president of Ariete Sports & Entertainment, Spain’s leading athlete wealth management and financial planning firm. Trusted by more than 200 elite athletes, Ariete oversees assets exceeding €500 million. He holds a degree in Business Studies, a Master’s in Financial Markets from UPF Barcelona School of Management (UPF-BSM), and the European Financial Planner (EFP) certification. He connects elite sport, investment strategy and lasting security.

Tickets

Delegate Pass
450€
+10% VAT
Access to all conferences & corporate presentations.
Access to the WFS App.
Participate in networking activities.
Buy your ticket
Corporate Pass
820€
+10% VAT
Access to all conferences & corporate presentations.
Access to the WFS App.
Access to all networking activities.
Access to the Corporate Lounge.
Access to the WFS Awards ceremony.
Access to all workshops, except the private ones.
Buy your ticket
Female Leaders Corporate Pass
574€
+10% VAT
Access to all conferences & corporate presentations.
Access to the WFS App.
Access to all networking activities.
Access to the Corporate Lounge.
Access to the WFS Awards ceremony.
Access to all workshops, except the private ones.
Access to the Female Leaders Gathering.
Buy your ticket
Student Pass
350€
+10% VAT
Access to all conferences & corporate presentations.
Access to the WFS App.
Participate in networking activities.
Access to the Job Match session.
Buy your ticket
Female Leaders Delegate Pass
315€
+10% VAT
Access to all conferences & corporate presentations.
Access to the WFS App.
Participate in networking activities.
Access to the Female Leaders Gathering.
Buy your ticket
Second Day Delegate Pass
250€
+10% VAT
Access to all conferences & corporate presentations.
Access to the WFS App.
Participate in networking activities.
Buy your ticket
Virtual Pass
120€
+10% VAT
Remote access to all conferences.
Access to the WFS App.
1-to-1 video calls with attendees.
Buy your ticket
Property Pass
Complimentary
Clubs, leagues & federations
Access to all conferences & corporate presentations.
Access to the WFS App.
Participate in all networking activities.
Explore potential sponsorships and unlock new business opportunities.
Two free passes will only be granted to applicants with an organisation email from an official club, league or federation.
Request pass

PARTICIPANTS

Agenda

Day 1 · 15 September
Opening Ceremony
Stages
Female Leaders Gathering
Women in Sport Leadership Exchange by CMG
WFS StartCup by eban sports
WFS Awards
Day 2 · 16 September
Doors Open
Stages
Job Match
Closing Ceremony
Programmes
A dedicated space for women shaping the business of football.
Structured meetings connecting talent with hiring organisations.
The industry's startup competition, live on stage.
Recognising the people and projects moving the game forward.
A curated networking experience.
An intimate close to two days of industry business.

Tracks

A decade of working alongside clubs, leagues, federations, investors and players has shown us where the industry is heading.

Investment, Commercial Growth & Global Strategy
Capital flows, valuations, emerging market plays.
Media, Fan Engagement & Content
Broadcast rights, streaming, direct-to-fan.
Innovation, Technology & AI
AI in football, data, tech products.
Governance, Legal & Sustainability
Competition law, calendar, compliance.
Women's Football & Emerging Categories
Women's game as business, new verticals.
Football Culture, Purpose & Society
Community, identity, social impact.

Partner with WFS Madrid 2026

Four ways to put your brand where football's business decisions get made — from the main stage to the inbox of its senior decision-makers.

Speaking
Speaking
Showcase your expertise and join the conversations that set the industry agenda. Build the credibility that opens doors among football's top decision-makers.
Main Stage Panel
Lead the global conversation with a branded session on the main stage.
Industry Stage Panel
Showcase expertise and share case studies with the professionals who need what you offer.
Speaking Slot
Join the stage alongside the industry's decision-makers.
Learn more
Exhibiting and Branding
Exhibiting and Branding
Showcase your brand where the industry connects, through exhibition spaces, networking lounges and strategic digital opportunities.
Exhibiting
Engage directly with key industry leaders and build visibility within the ecosystem.
Branding Activities
Boost visibility through exclusive on-site activations, from lounges to social events.
Branding Visibility
Place your brand on essential event materials for continuous exposure.
Learn more
Lead Generation
Lead Generation
Bypass traditional barriers and secure direct access to the professionals who can say yes.
B2B Agendas
Tailored meetings connecting you directly with qualified contacts.
Workshops
Lead focused discussions and engage with the participants who matter most.
Learn more
Content Hub
Content Hub
Put your brand at the centre of the conversations driving the global football industry.
Thought Leadership
Opinion pieces and expert analysis for the professionals who lead the game.
Success Stories
Turn your results into compelling narratives of real impact.
Interviews & Editorial Content
Exclusive interview formats distributed across WFS media.
Email & Newsletter
Put your message in the inbox of football's most senior decision-makers.
Learn more

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