WFS Madrid — Where the next chapter begins
15–16 September 2026 · La Nave, Madrid
Since its first edition in 2016, WFS Madrid has been where the greatest transformation in football's history has taken shape: ownership structures, broadcast models, new markets, and women's football as a business vertical have been fundamentally redrawn. And now, as AI promises to unleash a transformation of even greater magnitude, we bring the entire ecosystem together to lay the foundations of the industry's next chapter.
Speakers WFS Madrid 2026

Julio
Maldonado
Julio
Maldonado
Francis
Casado
Francis
Casado
Danny
Cortenraede
Danny
Cortenraede
Thibaut
Courtois
Thibaut
Courtois
Javier
Gómez Molina
Javier
Gómez Molina
Christine
GZ
Christine
GZ
Craig
Hepburn
Craig
Hepburn
Jeroen
Huis in 't Veld
Jeroen
Huis in 't Veld
Timm
Jäger
Timm
Jäger
Baptiste
Jourdan
Baptiste
Jourdan
Olek
Loewenstein
Olek
Loewenstein
Keko
Martínez
Keko
Martínez

Julio
Maldonado
Julio
Maldonado
Francis
Casado
Francis
Casado
Danny
Cortenraede
Danny
Cortenraede
Thibaut
Courtois
Thibaut
Courtois
Javier
Gómez Molina
Javier
Gómez Molina
Christine
GZ
Christine
GZ
Craig
Hepburn
Craig
Hepburn
Jeroen
Huis in 't Veld
Jeroen
Huis in 't Veld
Timm
Jäger
Timm
Jäger
Baptiste
Jourdan
Baptiste
Jourdan
Olek
Loewenstein
Olek
Loewenstein
Keko
Martínez
Keko
Martínez
Tickets
Agenda
Tracks
A decade of working alongside clubs, leagues, federations, investors and players has shown us where the industry is heading.
Partner with WFS Madrid 2026
Four ways to put your brand where football's business decisions get made — from the main stage to the inbox of its senior decision-makers.




















“We don’t want to be in 99% of the teams,
we want to be in that 1% of teams that stand out on and off the field.”
Andrew McGarty
Director Sports Marketing Global Football- New Balance
“We no longer compete against other clubs.
We compete with the likes of Netflix, TikTok, Spotify, video games…
We’re competing for people’s attention.”
Marco Castellaneta
Marketing Director – Juventus
“The main difference between managing a football organisation
and other type of companies is that you have to accept that your influence
in the sporting success of the organisation is limited.”
Fernando Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
“Playing matches abroad can be good for leagues since
it’s an opportunity to grow and serve the millions
of fans they have in other countries.”
Rafael Louzán
President – Real Federación Española de Fútbol
“Women’s football is not a victim, it’s a rising star.
Investors come for real business and we must ensure their money
strengthens clubs and infrastructures.”
Nadine Kessler
Director of women’s football – UEFA
“Football is losing space, and this can’t happen.
We need to focus on innovation, and the future.”
Lise Klaveness
Football President – Norwegian Football Association
“It’s very special for us to host the Most Inclusive Match.
Accessibility has been a top priority for many years.
We want all of our community,
regardless of disability to experience our matches.”
Cindy Johnson
President of TFC Foundation – Toulouse Football Club
“We don’t want to be in 99% of the teams,
we want to be in that 1% of teams
that stand out on and off the field.”
Andrew McGarty
Director Sports Marketing Global Football- New Balance
“We no longer compete against other clubs.
We compete with the likes of
Netflix, TikTok, Spotify, video games…
We’re competing for people’s attention.”
Marco Castellaneta
Marketing Director – Juventus
“The main difference between managing a football organisation and other type of companies is that you have to accept that your influence in the sporting success of the organisation is limited.”
Fernando Carro
CEO – Bayer 04 Leverkusen Fußball GmbH
“Playing matches abroad can be good for leagues since it’s an opportunity to grow and serve the millions of fans they have in other countries.”
Rafael Louzán
President – Real Federación Española de Fútbol
“Women’s football is not a victim, it’s a rising star. Investors come for real business and we must ensure their money strengthens clubs and infrastructures.”
Nadine Kessler
Director of women’s football – UEFA
“Football is losing space,
and this can’t happen.
We need to focus on innovation,
and the future.”
Lise Klaveness
Football President – Norwegian Football Association
“It’s very special for us to host the Most Inclusive Match. Accessibility has been a top priority for many years.
We want all of our community, regardless of
disability to experience our matches.”
Cindy Johnson
President of TFC Foundation – Toulouse Football Club