Senior Vice President & Managing Director, Football (Events) – IMG

Adolfo Bara

Adolfo is responsible for all football business outside of Media. This includes business in China with the Chinese Super League, in Latin America with Conmebol, agency of record for LaLiga for Global Sponsors and many other business development opportunities around the world. Adolfo joined IMG from LaLiga de Fútbol Profesional (LFP) where he was Managing Director of Sales & Marketing, overseeing all revenue streams including the sponsorship program across commercial platforms, sales, marketing, and international development. During his 20 years’ experience in the industry, Adolfo has also worked at Adidas Group as Global Head of Football, at two LaLiga clubs RCD Espanyol and Real Sociedad SAD as Marketing & Commercial Director and run his own Sports Marketing Agency.