Chief Strategy & Innovation Officer – FC Barcelona

Javier Sobrino

Javier is responsible of the Club Strategic Plan and the development and implementation of the Innovation strategy. He leads the Barça Innovation Hub project as a new approach of the Club to the sports industry and environment.

Prior to that he was a strategic consultant in the sport industry, working with top international sport clubs and entities in the definition and implementation of their corporate strategy.

He is a professor in different universities on strategic planning in the sport industry and writer of various books on this topic, including “Sports Diplomacy”.