Director, Sports Marketing, Global Branding and Marketing – Alipay

Rita Liu

Rita joined Alipay in 2010 and was initially responsible for driving partnerships with major Chinese banks. In 2011, she became one of the founding members of the Alipay International Business department and has since held responsibility for business development and partnerships in Asia, the US and Europe. From 2015 to 2017, Rita was based in London while serving as Head of EMEA for Alipay, overseeing the company’s overall business in the region, including business development, operations and marketing activities. In early 2018, She was named Head of Canada, to build the firm’s business and strategy from scratch in Canada. She later on returned to London to take up responsibility as a leading member in the newly signed Alipay – UEFA global partnership, driving the firm’s new venture into sports as a platform for globalization. She was also appointed as CEO of Alipay(UK) Limited, serving on the board of the FCA regulated entity. Before joining Alipay, Rita was a business development manager at American Express.