As WFS’s exclusive regional partner, M.A. Sports will help strengthen and grow the WFS brand in Saudi Arabia by developing the right partnerships, supporting investment, and creating real opportunities for clubs, federations, brands, and talent. The partnership is not limited to this year’s summit. It is part of a wider plan to build a long-term presence for WFS in the Kingdom and ensure the platform continues to grow in quality, impact, and relevance.

Majed Al-Ali is recognized for shaping major national initiatives and creating the structures that enable sector growth. Through M.A. Sports, he focuses on steering strategic partnerships, attracting investment, driving commercialization, and embedding global best practice into the Kingdom’s sports vision, all critical elements in WFS’s long-term expansion strategy.

“We are at an extraordinary moment for sport in Saudi Arabia,” said Majed. “Our work with WFS is about nurturing the Saudi sport ecosystem and building long-term value by developing talent pathways, strengthening the industry’s infrastructure, and attracting the right investments and partners. This December’s WFS Riyadh will help drive a wider global dialogue on the future of football, with Riyadh at its core.”

WFS Riyadh will convene leaders from international clubs, leagues, federations, investors, brands, and technology innovators to explore investment trends, media transformation, youth development, and the road toward the AFC Asian Cup and FIFA World Cup 2034.

“The industry needs clear, informed insight into the scale and ambition of Saudi Arabia’s plans,” said Jan Alessie, Co-Founder & Managing Director of World Football Summit. “Majed brings strategic leadership, an understanding of both the national vision and global dynamics, which strengthens our ability to build meaningful, long-term impact in the region.”

The partnership underscores WFS’s strategic focus on the Middle East as a key pillar of its global expansion, with Saudi Arabia at a the center of that vision.