Andrea Ekblad joined DAZN as Rights Director – Women’s Sports in 2021, lending her expertise in women’s football and media rights partnerships to the company’s historic UEFA Women’s Champions League deal. Building on DAZN’s long-time commitment and long-term mission of growing the women’s game, the landmark agreement has made the competition available to fans around the world for the first time and gives the sport and the elite players global visibility and universal exposure like never before. Andrea’s role focuses on ongoing collaboration between DAZN and UEFA, YouTube, and the Clubs to continuously grow and maximize this groundbreaking partnership, ensuring fans are brought closer to the game than ever before through an ever-increasing breadth and depth of coverage. In addition, Andrea helps drive and build the DAZN’s overall global women’s sports rights strategy, across both live and non-live content and opportunities. Andrea’s entire career has been in the sports industry, having held a variety of roles previously at FIBA, the International Olympic Committee, and beIN SPORTS. Her passion for sports comes from a very young age, with most of her youth spent playing semi-professional basketball followed by a couple of seasons serving as central defender for the champions of the Hungarian Premier League (football). She is passionate about gender equality, sport activism, and positively impacting the growth of the women’s game.