Bas Schnater has been working in the sports business industry for 10+ years, focusing on the intersection between fan engagement and data analytics/science. His professional experiences vary from working at a football club, working in media and working as a senior consultant at a global consultancy firm. With his independent consultancy firm he has worked for large football associations, leagues and clubs around Europe. His professional specialties lie around creating fan-focused marketing strategies for football clubs and associations, creating media strategies for content monetization and consumer analytics in ecommerce. He is a frequent guest at sports business events as a speaker on the topics of fan engagement, fan retention management and digital transformation projects.