Bob Madou holds a master degree in Kinesiology and Education Sciences. He started off as an academic researching Multi Media Learning and Instructional design. Early 2008 he joined the Lawn Tennis Association leading Performance Programmes in British Tennis. His time in London evoked his passion for sports governance and marketing. In 2011 he was co-author of the new vision for Belgian Football changing the image of the Belgian Red Devils. In 2016 he was appointed marketing director for Flemish national broadcaster VRT, responsible for their Radio & TV brands. Since 2018, as a member of the executive committee, he is Chief Business Officer at Club Brugge, overseeing the marketing and commercialisation of the clubs brand portfolio including the exploitation of their business to business and direct to consumer market.