Head of Business Intelligence – FC Barcelona

Cristina Peña

“Cristina has over 16 years’ experience as executive of FC Barcelona, one of the world’s biggest and most renowned Sports & Entertainment properties. For years, she represented multiple key revenue-generating areas of the organization such as Ticketing and Sponsorships, followed by having led the club’s Business Intelligence department for the past 5+ years. Her experience and analytical and strategic capabilities have contributed to the BI department becoming a vital and transversal area of the business, mostly by co-defining and driving the commercial and brand strategies as an internal extension of the Sponsorship, Marketing, Brand, Digital, and Ticketing departments of the club.”