Eelco has 20 years experience in global marketing, most recently as Head of Experiential Marketing at the world’s largest brewer, AB InBev. Previously, he was Head of Marketing at FIFA, the world governing body of football, and held senior marketing positions at leading global brands including MasterCard and Canon.
At AB InBev, he oversees the Company’s global portfolio for sports and music.
A native of The Netherlands and a 1987 graduate of the Institute for Business Administration & Economics in Rotterdam, Eelco speaks Dutch, English and German. He resides with his wife and two children in Ridgefield, CT, USA.