Håkan is a senior marketing, sales and business development executive with more than 30 years’ experience from leading roles in telecom, media and sports at some of the major companies and sports clubs in Sweden. In his current role as a business developer of the strategy and innovation department at the Swedish Football Association, he is responsible for digital innovation, new concepts and growing the digital revenues for the Swedish FA. Håkan is combining his passion for sports and his experience from running a professional ice hockey club with his long experience from marketing and sales in positions as Head of marketing for American Express in the Nordics, Head of marketing at Telia Mobile, and as a Senior Sales manager of Stockholm Live. During his 10 years at the TV4 group (Sweden’s largest broadcasting company), Håkan held positions as the Group concept development manager, Business area manager for sports & betting and was responsible for everything from sports rights acquisitions to partner management, sponsorships, events and more.