Is Head of Digital, Customer Experience & Data Analytics at RB Leipzig and responsible to drive a customer/fan centric transformation for the club across all digital strategy & business areas. His key focus topics are Digital & CX Transformation (360° Customer Journey Management & Strategic Experience Design), Digital Experience Management (Web /App platform development) and Data Analytics / Customer Insights, as well as Innovation Management (Web3 / Startup cooperations).

Before joining RB Leipzig, Hannes worked in Management Consulting and several digital agencies across international Digital & Marketing Transformation initiatives.