Heidi Pellerano joined CONCACAF in February 2019 and is responsible for leading the Commercial division. In this capacity, Pellerano is responsible for developing and managing strategic partnerships to maximize the commercial opportunities of the organization. She has direct oversight of the departments of Strategy, Business Development, Partnership Marketing, Digital and Emerging Technologies, Media Distribution, and Broadcast Productions. She is also a member of the executive leadership of the Confederation. Prior to Concacaf, Pellerano was an Executive Vice President at Wasserman where she was responsible for leading Wasserman’s brands division and multicultural practice.