James Ruth is the Senior Vice President of Marketing at Austin FC. James joined the Club in March 2020 to lead its brand launch and entrance into MLS. In his role, James directs marketing efforts across media, broadcast, creative, content, community impact, brand, esports/gaming, and merchandise. In its brief history, Austin FC has developed one of the most fervent fan bases in MLS, establishing the League’s longest active sellout streak and one of the best content engagement rates in pro sports.

Before Austin FC, James spent seven years at the MLS League Office. In his role, James developed league-wide marketing platforms built to grow the next generation of American soccer fans, while also attracting new commercial and media partners.