enna Pelkey is the Head of Digital Content and Engagement at the International Olympic Committee where she spends each day exploring and supporting ways to transform how the organization communicates with the world through digital channels, tools and systems. She brings over a decade of experience from experiential marketing design and interactive technology development to designing digital data & analytics solutions and leading the growth of a top global brand, GE, through digital transformation. With a firm belief that modern business is built digitally, Jenna is excited to continue being a part of discovering how digital innovation will transform the way we work, how we interact with the world and how we connect to each other.