Jonas Lygaard joined KONAMI Digital Entertainment B.V. as Senior Director for Brand & Business Development in May 2016. His responsibilities within the Japanese company include brand marketing, as well as handling the football licensing and activation for leagues, clubs and players across the EMEA region for the Pro Evolution Soccer (PES) franchise.

Mr Lygaard has a wealth of business experience across multiple sectors and countries. He has worked in industries including Finance, IT and Digital Entertainment, having worked in Denmark, Canada and most recently, England.

Prior to joining KONAMI, he worked at Electronic Arts in Vancouver, Canada, where he held the position of Director for Business Analytics.