“Based out of Delhi, José Antonio Cachaza heads LaLiga operations in the Indian subcontinent since 2017. His work focuses on the development of LaLiga brand in India; through a strategy focused on localization of the organization’s global strategy together with the implementation of local actions. During this time, LaLiga reached in the region landmark broadcast agreements with Facebook and Viacom 18, and closed sponsorship agreements with Indian corporations BKT Tyres and Dream 11; not to forget the development of the LaLiga Schools project that reached more than 4.000 boys and girls in 14 cities across India. Jose Antonio has a long experience in sports management; he was, among other, Marketing Director at Santa Monica Sports in charge of Spain National Team and Copa del Rey Final sponsorship programs and international broadcast rights sale; Business Development Director of Malaga CF; and Pokerstars.com Spain Country manager.”