Executive Director – Mission 89

Lerina Bright

Lerina Bright is the founder of Mission 89, a research, education and advocacy NGO headquartered in Geneva, which addresses child trafficking in sport. Through grassroots and digital campaign initiatives the organization raises awareness of the trafficking phenomena among youth in a space that has become increasingly targeted by fraudsters posing as agents. The ultimate goal of the organization is to advocate for and facilitate a process that brings about policies which create a safe pathway for youth in pursuit of a professional career in sport. Lerina has a long history in sports management and administration which include roles with national and international sport federations in Europe, the Middle East, North America, and the Caribbean. She holds an M.A. Sport Administration from the AISTS in Lausanne, Switzerland and B.A. International Studies & Economics from the University of Miami, Florida.