Group Chief Executive Officer – ELEVEN SPORTS
Sports Industry and Sports Transformation Leader with over 20 years experience in General management, Commercial growth, Talent management, Business development, Relationship management, Brand development, Sports Innovation, Digital, Technology and Analytics, Transformation in Sports and Sports Leadership.
Managed, worked for and/or advised Luis Figo, Ronaldo, Andryi Shevchenko, Roberto Carlos, Robinho, Luiz Filipe Scolari, Carlos Queiróz, Red Bull, Ferrari, Lotus, Manchester City, Real Madrid, Ac Milan, Valencia CF, Portuguese F.A., Brazilian F.A., La Liga – Spanish Football League, Liga Portugal – Portuguese Football League, United Nations, Luis Figo Foundation, Qualcomm, Microsoft, 7League.
Over the last 12 years, assumed a leading role as sports transformation evangelist, working in senior executive roles or provide C-level consultancy services to some of the world’s greatest brands in multiple sports: Red Bull, Ferrari, Lotus, A1GP, Manchester City FC, Valencia CF and FIFA as well as assuming leading roles at commercial and innovation working groups at global soccer organizations such as the Premier League, La Liga or ECA, the European Club Association. He is a also a well known speaker participating regularly at some of the world leading sports business forums such as World Football Summit, Soccerex, Leaders in Football, Stadium Business Summit or Stadium Coliseum and a valuable member of the Judging Panel of Leaders Under-40 Awards.
Interested and focused on innovation & technology integration in sports, he is a firm believer that sports are on the verge of a global disruptive cycle leaded by technology, consumer change, data analytics and content convergence.
An open thinker and a sports disruptor that believes nothing is impossible.