Digital Area Manager at Baskonia-Alavés Group Maitane López de Foronda has developed her career in the field of Communication and Digital Marketing. Degree in Advertising and Public Relations and a Master in Interactive Advertising, she began her career in advertising agencies developing digital strategies for brands such as Opel, BBVA or The Coca-Cola Company. This experience of more than 13 years analyzing the client to trace new ways to connect with him, has helped him in his time at Baskonia-Alavés Group. He landed in 2016 at Deportivo Alavés as Head of Communication on the team’s return to the First Division. Later, he outlined the first steps of the Digital department to serve the needs of the Group. Among other projects, he has led the new App of Deportivo Alavés by LaLiga and Yinzcam.