General Director – Elche CF

Patricia Rodríguez

“I am 35 years old, I was born in San Sebastian and I have a degree in Business Administration and Management, specialized in finance, from the University of Deusto. I studied the last year of the career at the Institute Supérieur du Commerce (ISC) in Paris, obtaining the Master in International Management in 2005.

As soon as I finish the master’s degree, I joined PwC in the offices of Bilbao and San Sebastián where I worked for 3 years. Then, I moved to the Madrid office and for 6 more years I developed my career there, reaching the position of Manager, specialized in multinational telecommunications companies.

In August 2014, I joined the Eibar Sports Society as Financial Director who had just promoted to the first division and had to professionalize its structure. I accepted this challenge and two years later, in June 2016, coinciding with the change in the presidency of the Club, I assumed the position of Managing Director of the Club.

My management is characterized by a leadership based on values ​​and teamwork where the main challenges for the coming years are focused on the permanence of the first team in the first division, the internationalization of the Club, and the development of the digital area. All this always bearing in mind that our sector is privileged by the expectation it generates and the attractiveness that it entails and that is why we assume as a club that we must work continuously as a speaker of various cultural, educational and social initiatives that need attention but that do not have as much impact as football. “