“Ramon Alarcón (Seville, 1975) has a degree in Business Administration and Management, and a postgraduate course from Dublin City University. Since 2002 he has worked in the marketing and communication sector, where he has developed projects related to the exploitation of sponsorships such as the traveling exhibition of Fernando Alonso or the management of the sponsorships of the San Sebastián International Film Festival. He joined Real Betis Balompié as General Business Director on October 1, 2017.”