Founder of The Connect, and Integrated Marketing Solutions Director at AMT
Rayde Luiz Báez
Dominican economist, relocated to Barcelona, with more than a decade fully dedicated to the sports industry. Runs an international partnerships advisory firm, under his own vision and brand called The Connect, and is part of the Executive Board of Spanish advertising & communications agency AMT. Has been Managing Director of an international sports marketing agency, leading business development for Southern Europe and the Americas, while handling the agency operations in the Iberian Peninsula. Previously, was part of the leadership structure of Euroleague Basketball in its marketing partnerships department, while also undertaking the strategic direction of the league’s digital & content marketing operations, creating award winning branded content and activation projects.
Member of the World Football Summit Advisory Board, and the Mentorship Board of the Global Sports Innovation Center powered by Microsoft. Throughout his career has worked in commercial and activation projects with Euroleague Basketball, MotoGP, the NBA and some of its franchises, some of the top Major League Baseball franchises, LaLiga, the Spanish Football Federation (RFEF), the World Surf League, FC Barcelona, Real Madrid, Valencia CF, and several other properties and teams. On the brand marketing side, has worked with Rakuten, TAG Heuer, BMW, Santander Bank, Red Bull, TIDAL, New Balance, TurkishAirlines, BWIN, Adidas, 2K Sports, Nike, Spalding, EfesPilsner, Intersport, New Era Cap, Beats by Dre and Upper Deck, amongst many, always achieving greater than expected return on investment.