Founder – Sport by Fort Consulting

Ricardo Fort

“Ricardo Fort is one of the most respected names in the global sponsorship business. As the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors – Visa and Coca-Cola – he worked with and successfully negotiated over a billion dollars’ worth of sponsorships with the International Olympic Committee, FIFA, UEFA, the Special Olympics, athletes, McLaren F1 team and other many other worldwide sports and entertainment properties. In 2021, he launched Sport by Fort Consulting, a company that helps sponsors, leagues, investors, and athletes successfully invest in sports. Among his clients are Olympic sponsors, sports-tech startups, Federations, and clubs. Ricardo is based in Atlanta, GA – USA.”