Vice President, Global Sports & Entertainment Partnerships – The Coca-Cola Company

Ricardo Fort

In this role, Ricardo leads the Company’s global portfolio of sponsorships, partnerships and events, including the ones with the Olympics, FIFA, the Special Olympics, record labels, movie studios, the gaming industry and other worldwide sports and entertainment properties.

Prior to this role, Ricardo was the SVP of Global Brand, Product & Sponsorship Marketing at Visa where he led all initiatives related to the sponsorships of the NFL, FIFA, Olympics, dozens of athletes, teams and Federations worldwide. Before Visa, Ricardo worked as Global Marketing Director with Group Danone based in Paris. He also held several Marketing roles during his first 12 years at Coca-Cola, including Business Unit Marketing VP in India and SW Asia, Business Unit Marketing Director in Brazil, and Director of Global Sports Marketing.

Ricardo graduated with a Bachelor’s of Civil Engineering from Escola Politécnica da Universidade de São Paulo and has a Master of Business Administration from Fundação Getúlio Vargas, both in Brazil