Chairman – Seven League

Richard Ayers

“Richard founded leading European sports digital marketing agency Seven League in 2012 and is seen as one of the leading thinkers in digital sports marketing, media and fan engagement. As the European part of the Mailman Group, Seven League form a unique east-west digital services company, committed to transforming sports organisations. We help sports become media businesses. Seven League are content, tech and marketing veterans who make your digital services creatively valuable and commercially viable by transforming the connection between sports, audience and sponsors.

In 2019 he founded another business, Rematch, delivering live immersive experiences that take you back in time to re-imagined iconic sporting moments and won awards with its debut show, Wimbledon Rematch 1980.

Originally a BBC journalist who launched BBC News online in 1997, Richard has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011-13.

Current clients include FIFA, NBA, NFL, NHL, Sport England, UEFA and 53 of the football associations in Europe, FC Barcelona, Juventus, Minnesota Vikings, Leicester City, England Netball, The FA, the Premier League, twitch and RIOT games.”