Founder & CEO – Seven Leagues

Richard Ayers

Richard founded leading European sports digital marketing agency Seven League in 2012. Last year the company joined forces with China’s leading sports digital agency, Mailman, to form a unique east-west digital services company, the Mailman Group. Seven League are content and marketing veterans who make your digital services creatively valuable and commercially viable by transforming the connection between sports, audience and sponsors.

Originally a BBC journalist who launched BBC News online in 1997, Richard has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011.

Current clients include FIFA, NBA, NFL, UEFA and 52 of the football associations in Europe, FC Barcelona, Juventus, Tottenham Hotspur, Leicester City, England Netball, The FA, and the Premier League.