Sebastian is the Head of Microsoft Sports, defining the corporate strategy, new business models and monetization opportunities for Clubs, Leagues and Federations. He is also leading the digital transformation partnership with Real Madrid. Industrial Engineer and MBA in Buenos Aires, with 18 years of experience at Microsoft and 24 years in the IT industry. He has specialized in digital marketing strategies and the business of entertainment, media and sports at Harvard Business School. He is the president of the Global Sports Innovation Center, member of the advisory board of the Sports & Marketing Center at ESIC, and guest speaker at Universities and conferences.