Director Women’s Football – Swiss FA
Tatjana Haenni is a former international footballer with 23 international matches for Switzerland and a holder of the UEFA A coaching license and the SFV Instructor’s Diploma). She took over organizational and administrative tasks at SV Seebach (since 2008 FC Zürich Frauen) starting in 2000. From 2005 to 2019 she was the president of the club and as of 2019 the honorary president. She began her professional career in the world of sport in 1994 with UEFA as the first full-time employee for women’s football. After a one-year stint at SAT.1 Schweiz TV (live football show), she joined FIFA in 1999. There she was responsible for women’s football and all matters relating to the technical studies, strategic and development projects. In 2008, she moved from the Development Division to the Competition Division, where she worked as Deputy Director and Head of the Women’s Football Department. In this role, she was responsible for all organizational aspects of the FIFA Women’s World Cups (including U-17 and U-20) and the Women’s Football Symposia. From 2017 to 2018, Tatjana Haenni worked for Y Sport, a sports consultancy agency in London, and since 1 October 2018, as Head of Women’s and Girls’ Football at the Swiss Football Association. As of 01.07.2020, she became Director of Women’s Football and a member of the Executive Board at the Swiss FA. She has an MBA in Sportmanagement from the University Bayreuth and the CAS Diversity and Gender Equality Competence diploma from FHNW in Olten.