A space to meet the most innovative startups focused on the world of sport and football, selected by a prestigious jury appointed by the Global Sports Innovation Center powered by Microsoft and World Football Summit.
The StartCup provides participating startups with the ideal platform to showcase  projects, meet with investors, partners, clubs and buyers as well as the national and international press attending the summit to help improve the visibility of their business.
In 2017, close to 70 projects applied from 25 different countries. We valued from each project how innovative the solution they presented was, the potential of its business solution, its scalability, its presence in the market and the strength of its team.

“It is a great platform to have your priorities and challenges heard”

Ebru Köksal – Advisor FIFA