THE AFRICAN FOOTBALL INDUSTRY AND ITS MAIN CHALLENGES
The football industry is rapidly growing on a global level and Africa is no different. Beyond the realms of leisure and fandom, football has both a symbolic and cultural significance in Africa, touching all aspects of social and economic development. As a result, Africa has enormous potential to become a key destination for the global football industry. To generate further knowledge on the current state Africa’s football industry and its prospects for the future, WFS produced – in collaboration with its Advisory Board and SPSG Consulting – this in-depth report that surveyed leading industry professionals on the current state of football across the continent.