When it comes to creating sensations and generating emotions, very few things can compete with audio-visual experiences, holograms and virtual reality. World Football Summit is thrilled to welcome sensation creators and holographic experts Paraddax Lab into the Expo Area at Teatro Goya.
With over a decade of experience in major sports and entertainment events, the show and spectacular effect company will showcase its products, for the first time, in the WFS Expo Area in September. Among other material, the attendees of World Football Summit will have the opportunity to have a closer look and interact with multiple holographic boxes and a fog screen.
Holoboxes provide a dazzling combination of holographic projections with a physical object or space and can be produced in multiple shapes and sizes. For example, at a Madrid Mutua Open official presentation which took place at the Prado Museum in the heart of the city, the company displayed holoboxes that caught the attention of special guests and media.
Combined with software designed by Paraddax, holoboxes can also be interactive, which was the case of a box that featured in the Santiago Bernabeu Tour in 2017 where visitors could “lift” a holographic version Real Madrid’s World Cup trophy and take pictures holding it.
Paraddax’s has worked on several major event ceremonies and multiple projects with world-renowned organisations such as FIFA, UEFA, LaLiga, Eurovision and Coca-Cola, to name a few. On the football field, Paraddax was present recently at the Wanda Metropolitano during the celebrations of Atletico de Madrid’s European Supercup and at the Santiago Bernabeu during River Plate’s celebrations of the Copa Libertadores and Real Madrid’s celebrations of the 2018 Champions League title.
To have a closer look at the products and services Paraddax provides, watch the videos below or visit their official website.