What are sport entities around the world doing to keep their fans engaged during the coronavirus lockdown? Are individuals such as Joe Wicks (The Body Coach), in the UK, leading the fan engagement way for major properties? Will this crisis further boost the power of athletes and fans as content creators? How will this experience impact fan engagement in the long term? Once normality is restored, what entities will be in a better position to face the new era? Will emerging OTT platforms specializing in live sports content survive this crisis?
In the fourth episode of our series #WFSatHome, WFS Communications Director Paco Roche discusses these and other topics with Michael Broughton, marketing, technology and fan engagement expert, adviser to some the world’s major sport properties.