Improving fan engagement and finding new ways of monetising their fan bases has always been a challenge for football entities, but it will be even more after the coronavirus crisis.
Once competitions are resumed, clubs will have to find new revenue streams to offset the significant losses they are suffering these days and the fact that there will be no ticketing and very few on-site activations for some time.
In this unprecedented scenario, entities across the industry will have to be very innovative and draw on new technologies to overcome this challenge. Can this be the time for blockchain?
In Episode 6 of the #WFSatHome interview series we discuss how this technology can help clubs and sponsors with Alexandre Dreyfus, CEO of Socios.com. This platform specialises in engaging and monetzing remote football fans through Fan Tokens, digital assets that empower supporters, giving them a voice and enabling them to be rewarded for their loyalty. Socios.com already works with FC Barcelona, Juventus, Paris Saint-Germain, Atlético de Madrid or Galatasaray, providing them with a tool for the clubs and their sponsors to further monetise their fanbases.