Elif leads AWS Professional Services’ Media, Entertainment, Games, and Sports division across DACH and Central Europe, spearheading global initiatives that revolutionize how organizations create, deliver, and monetize content. At AWS, she champions the adoption of cloud solutions, AI/ML technologies, and generative AI to transform content production, enhance fan engagement, and implement advanced analytics for customers worldwide.
Her career highlights include breaking barriers as the first female and youngest Director at Enstoa, where she orchestrated large-scale digital transformation projects for enterprise clients and Fortune 500 companies. During her tenure as Associate Lecturer and Deputy Director of Columbia University’s Technology Management program, she cultivated a robust network of 300+ global technology executives, bridging academia and industry while guising the next generation of technology leaders.
Combining an engineering background with an M.S. in Technology Management from New York University, Elif brings practical experience in turning technological capabilities into business results. She focuses on helping organizations adapt to rapidly evolving digital landscapes and capture new market opportunities.

Telecommunication engineer from Bilbao School of Engineering by the University of the Basque Country, Executive Master’s Degree in Business Management and Administration by the University of Barcelona, Master’s Degree on Gender Equality from the International University of Valencia, Nerea Ortiz has developed its professional activity in the area of the engineering, consulting and the management of science. In 2023 she was professionally recognized with the Green Science Talent Award, by Media-Attack.
She is operations manager of the Excellence Research Center BC3 Basque Center for Climate Change since June 2008, after a 7 years’ consulting career in Accenture. BC3, is an internationally recognized research centre for the quality of its work on the causes and consequences of climate change.
Nerea Ortiz, is also vice president of Athletic Club and Athletic Club Fundazioa since 2022 with a relevant role in the social and institutional area of the club. Athletic Club is recognized for its unique sports philosophy, for belonging to its members, (association owned by its members), for its strong roots in the territory and the impact in the society, and for its sports achievements, both, in the male and female teams.

Christina has helped female players to build their commercial value off pitch. She is passionate about the pay disparity and uses her skill set to help them monetise and create legacy so that the players she works with can set themselves up for a comfortable retirement. She has excelled in growing the social media presence of her clients. For instance, she has helped grow Jamaica International and Birmingham Womens FC footballer Shiv Wilson’s following from 500,000 to 1.9 million and increased Mary Earps’ followers from 50,000 to 2.5 million, demonstrating expertise in audience engagement and digital strategy. Her clients have been featured prominently in renowned publications like Vogue, GQ, and Women’s Health, as well as making appearances on a variety of TV shows, enhancing their visibility and influence across mainstream media. She also negotiates commercial deals, such as Mary Earps being the first female footballer face of Victoria’s Secret, the face of NFL UK’s Superbowl campaign and more.