Meet the Industry leaders
Conferences with a high added value, where world-class speakers, present and discuss topics related to the industry such as: the management of sports organizations, investments in football clubs, smart stadiums, fan engagement, international taxation or technology.

SPEAKERS WFS17

Main Stage

Fatma Samoura

Secretary General – FIFA

Javier Tebas

President – LaLiga

VICTOR MONTAGLIANI

VP – FIFA & President – CONCACAF

Jaume Roures

Founding Partner – MEDIAPRO

Miguel Ángel Gil

CEO, Atlético de Madrid

Lars-Christer Olsson

Chairman – EPFL

Nasser Fahad Al Khater

Assistant Secretary General – Tournament Affairs of SC

Greg Carey

Managing Director – Goldman Sachs

Don Dransfield

Director of Operations Development – CITY FOOTBALL GROUP

Pedro Proença

President – Portuguese Football League

Caitlin Hughes

Director of Business Development, Global Markets, BBC Worldwide

Julio Senn

Managing Partner – Senn, Ferrero, Asociados

Industry Talks

Ignacio Arrola

Marketing and New Media Director, Mediapro

Irene Cravero

Planning and Cost Control, Finance -Juventus FC

Adolfo Bara

Managing Director of Marketing & Sales, LaLiga

Pedro Malabia

Women´s Football Director – LaLiga

Albert Valentin

Deputy Sports Manager – Olympique de Marseille

Edmilson

Ex-Football Player

Maria Vallès

General Director of FC Barcelona’s Foundation

Jürgen Griesbeck

CEO, Street Football World

Ramón Robert

CEO – RCD Espanyol

Enrique Moreno

Global Brand Director – LaLiga

Julio González Ronco

Managing Director of the Real Madrid Foundation

Andy Stalman

Expert in Branding. “Mr. Branding”

“I value this event as excellent for people who work in football”

Fatma Samoura – Secretary Geneal, FIFA

Fatma Samoura

Secretary General – FIFA

During the 66th FIFA Congress in Mexico, in May 2016, Fatma Samoura became the first woman to be appointed as FIFA Secretary General. She took office on 20 June 2016.

Ms Samoura was born in Senegal on 9 September 1962. Before joining FIFA, she was a 21-year veteran of United Nations (UN) programmes and the UN’s Resident Humanitarian Coordinator and UNDP Resident Representative in Nigeria. Before this role, she spent eight years in the private sector, working in the fertiliser trading sector for Senchim, a subsidiary of Industries Chimiques du Sénégal.

Ms Samoura earned her master’s degree in English and Spanish at the University of Lyon, and a post-master’s degree in international relations/international trade from the Institute d’Etudes Supérieures Spécialisées (IECS) Strasbourg-Finance.

Main Stage Speaker

Javier Tebas

President – LaLiga

Javier Tebas Medrano became the President of LaLiga in April 2013, having previously served as Vice President and as a member of the league’s Executive Committee. Prior to that he had been President of the Spanish football club SD Huesca.

He has been a practising lawyer since 1987. He has served as legal advisor to several Spanish and foreign clubs and sports entities and serves on the boards of several national and international associations. He also teaches Master’s degree courses on sport and commerce.

Main Stage Speaker

Victor Montagliani

VP – FIFA & President – CONCACAF

With a lifelong commitment to football, as a player and administrator Victor Montagliani’s passion for the game has led him to become a leader within the sport. Montagliani was elected CONCACAF President and FIFA Vice President on May 12, 2016 in CONCACAF’s XXXI Ordinary Congress held in Mexico City, Mexico. He also serves as Chairman of the FIFA Football Stakeholders Committee.

Some of his major accolades within the game include:

  • Chair of FIFA Football Stakeholders Committee (2017)
  • FIFA Reform Committee (2016)
  • CONCACAF Reform Committee (2015)
  • Member of the CONCACAF Council (Former Executive Committee, starting April 2013)
  • Former chair of the National Organising Committee for the FIFA U-20 Women’s World Cup Canada 2014™ and FIFA Women’s World Cup Canada 2015™.
  • Member of the Local Organizing Committee for the FIFA U-20 World Cup Canada 2007
  • Member of the CONCACAF Gold Cup Organizing Committee
  • Member of the FIFA Legal Committee
  • National Futsal Team

On his passion for the game, Montagliani states: “Football is my life, I have spent my entire life with a football at my feet, in my mind, and in my heart. I am humble to serve CONCACAF while leading the evolution of the region’s game.

Main Stage Speaker

Jaume Roures

Founding Partner – MEDIAPRO

Involved in the foundation and development of Televisió de Catalunya (TV3) where he spent eight years in charge of the News and Sports Productions Department. Director of Special Operations for the Federation of Regional Organizations of Radio and Television (FORTA, as per the Spanish acronym). In addition, he was head of the Television Department in Dorna, the company which organizes MotoGP World Championships.

Main Stage Speaker

Miguel Ángel Gil Marín

CEO, Atlético de Madrid

Miguel Ángel studied veterinary previous to his appointment at Atlético de Madrid, something that not many people know. In 1992 he became General Director of the club, gradually ascending until his actual position as CEO and main shareholder.

During this period, Atlético de Madrid SAD, now officially one of the top three teams in La Liga fighting hand to hand with Barcelona and Real Madrid, managed to conquer La Liga twice, two UEFA Europea Leagues, two European Supercups, one Spanish Supercup, three Copa del Rey and a Copa de la Reina, in addition to reaching two UEFA Champion League finals against archenemy Real Madrid. Apart from the undisputable sporting achievements, Atlético has seen a massive increase in its equity as a result of the succesful strategic and consolidation plan implemented, and which will reach it’s peak with the construction of new home stadium and different head offices for its Academy.

Main Stage Speaker

Lars-Christer Olsson

Chairman – EPFL

Lars-Christer Olsson is currently President of the Swedish Professional Football League, a founding Member of the EPFL, and is the Chairman of the European Professional Football Leagues since March 2016. Lars-Christer has devoted most of his professional life to football. He served as the tournament Director for the EURO 92 in Sweden. Then, he worked as General Secretary of the SEF before taking a step up to the same position at the Swedish Football Association (SvFF). He was hired as Director of Professional Football & Marketing at UEFA, and then became CEO of UEFA from 2004 to 2007, a position that he held until coming back to his native Sweden to become the Swedish Football League, Föreningen Svensk Elitfotboll (SEF) Chairman.

Main Stage Speaker

Nasser Fahad Al Khater

Assistant Secretary General – Tournament Affairs, Supreme Committee for Delivery & Legacy

Nasser Fahad Al Khater is the Assistant Secretary General for Tournament Affairs with the SC. Previously he held the title of Executive Director of Marketing and Communications for the same organisation. In early 2015, he was also appointed Deputy CEO of the Qatar 2022 Local Organising Committee.

Appointed to the Qatar 2022 Bid Committee in 2009, he oversaw both the media element and the impressive marketing campaign that led to Qatar’s success in bringing the FIFA World Cup™ to the Middle East for the first time.

Main Stage Speaker

Greg Carey

Managing Director – Goldman Sachs

Mr. Carey brings over 30 years of extensive stadium, sports, project finance and infrastructure expertise. In aggregate, Mr. Carey has over $140 billion in financing experience. Before joining the firm in 2004, Mr. Carey was the head of the Transportation and Infrastructure Group at Citigroup, where he focused on large, complex infrastructure financings. He continues this effort now at Goldman Sachs with a focus on innovative financings in the municipal market, ranging from revenue bond credits and project financings for sports facilities, large toll roads, ports, and public private partnerships (P3s) in the US.

Mr. Carey has extensive project finance and credit structuring expertise related to long-term debt for sports teams and stadiums and has helped finance over $14 billion of facilities for professional and college sports franchises. This experience in executing project financings is in a variety of markets including municipal, investment grade, bank loan, and high-yield.

Mr. Carey earned an AB in Economics from Harvard College in 1983.

Main Stage Speaker

Don Dransfield

Director of Operations Development – CITY FOOTBALL GROUP

Don joined Manchester City during the 2010/11 season as Head of Strategy and Business Planning after seven years with Boston Consulting Group, most recently as a Project Leader in the Media Practice Area.

During his time with City Football Group, Don has lived across the growing network of clubs, working on the acquisition and subsequent integration of the City teams in New York, Melbourne and Yokohama.

Now Director of Operations Development for CFG, Don is responsible for driving operational effectiveness across the current portfolio of Group businesses and screening prospective investment opportunities.

Don holds an economics degree from Trinity College, Cambridge, and lives in London with his wife Lauren.

Main Stage Speaker

Pedro Proença

President – Portuguese Football League

Pedro Proença is the current President of the Portuguese Football League as well as a Business manager and a Judicial Administrator. He studied Business Management at Lisbon School of Economics and Management. He was also a renowned referee in the world of football where he refereed in important tournaments such as the UEFA Champions League, Eurocup, and World Cup. In fact, he was the first referee to overview both club and national team European competitions on the same year.
Main awards and recognitions:

  • 179 matches in 1st division
  • 356 matches in national championships
  • 2 Portuguese cup finals  refereed
  • 3 Portuguese Supercup finals
  • 2 League Cup finals refereed
  • 2006-2007 Portuguese referee of the year
  • 2012 Best Referee by IFFHS

Proença retired in 2015 and six months after his retirement he announced his candidature to later become the president of the Portuguese Professional Football League.

Main Stage Speaker

Caitlin Hughes

Member of the Board, Juventus & Director of Business Development, Global Markets, BBC Worldwide

Caitlin Hughes has worked in the fields of strategy, media and sport for over ten years.

Caitlin is Director of Business Development, Global Markets, at BBC Worldwide, and a Non-Executive Director of Juventus Football Club in Italy.

Prior to the BBC, Caitlin worked at the strategy consulting firm, Boston Consulting Group, where she advised clients across a range of sectors from media to financial services.

Caitlin holds a Bachelor’s Degree in Experimental Psychology from Oxford University (Wadham College) and a Masters in International Relations and Economics from the Johns Hopkins School of Advanced International Studies (SAIS).

Caitlin mentors digital media startups and is part of the female-focused angel network, AngelAcademe. She is also a Trustee of David Nott Foundation which provides medical training for surgeons in hostile and austere environments.

Main Stage Speaker

Julio Senn

Managing Partner – Senn, Ferrero, Asociados

Julio Senn is a Graduate in Economics and Business Science from the Universidad Complutense, where he specialised in Financial Auditing. He began his professional career with Arthur Andersen in 1990, and 1998 he went on to join the Diario AS part of the Prisa Group, where he was Assistant General Manager of Finance and Human Resources, following which he was appointed Managing Director of Real Madrid Club de Fútbol, in 1999 where he spearheaded the extensive reorganisation and modernisation of the Club, going on to join Garrigues in 2002 as head of the Sports & Entertainment department developing a line of business providing advice and assistance to sports personalities professionals and artists in the entertainment sector.

He teaches the Master’s course in Communications and Journalism at the Escuela de Estudios Universitarios del Real Madrid-Universidad Europea de Madrid.

He is also a member of the Center of Sports Business Management (CSBM) IESE and an instructor on the Auditing Master’s course at the Universidad Complutense.

Julio Senn is a member of the Official Official Register of Accounts Auditors (ROAC).

He speaks Spanish and English.

Main Stage Speaker

Ignacio Arrola

Marketing and New Media Director, Mediapro

Ignacio holds a Degree in Business Sciences from the Complutense University and an Executive MBA from the Instituto de Empresa. He began his career working in advertising agencies Young & Rubicam and Ruiz Nicoli managing accounts of customers of Great Consumption. Subsequently, he went to the marketing and commercial environment in charge of the commercial, communication and advertising of the pay TV operator Vía Digital. He has been responsible for sports rights and new media developments in Audiovisual Sport and Sogecable. In Mediapro he has been over the past 9 years Marketing and New Media Director for products such as Gol Televisión, GOL, beIN SPORTS and BEIN CONNECT.

Industry Talks Speaker

Irene Cravero

Planning and Cost Control, Finance -Juventus FC

Irene Cravero, Planning and Cost Control, Finance, Juventus FC.

Football players reporting and company cost control. Business Management Ph.DUniversity of Turin, College des Ingenieurs MBA in Turin/Paris.

Industry Talks Speaker

Adolfo Bara

Managing Director of Marketing & Sales, LaLiga

Adolfo, an industrial engineer, worked at Adidas as Global Football Manager until 2003. Since then, he worked in two LaLiga football clubs as Director of Marketing and Sales: Real Sociedad SAD and RCD Espanyol de Barcelona. In the latter, he was involved in the design and construction of the new clubs stadium until 2009.

After working as a sports consultant for four years, in 2013 he became Managing Director of Marketing and Sales of the Spanish Professional Football League (LaLiga), a position that he continues to occupy to this day.

Industry Talks Speaker

Pedro Malabia

Women´s Football Director – LaLiga

Pedro Malabia has been in women’s football for 18 years. Being still a student of the last course in the German School of Valencia, together with two colleagues, he responded to the request of aid of a team of 14 year old girls that wanted to play football.

In 2009, they merged with Valencia, being key to its Foundation and the role of Pablo Mantilla. Today Valencia, which had no tradition of women’s football, is one of the benchmarks of the Iberdrola League. Malabia came out before the call of a big project of global competition, that collected with responsibility and a challenge. To this day he leads the development of women’s football for LaLiga.

Industry Talks Speaker

Albert Valentin

Deputy Sports Manager – Olympique de Marseille

Albert Valentin, 55 years old, has been Director General of the U.E. Figueres, Coordinator of the Sports Area of Espanyol de Barcelona, Technical Secretary of F.C. Barcelona and Real Zaragoza, currently Deputy Sports Manager at Olympique de Marseille. In addition to being FIFA coach, he has been a teacher in the Master of Sports Management of the RFEF. As a specialist in Sports Management he recently published the book Sports Management in a professional soccer club.

Industry Talks Speaker

Edmilson

Ex-Football Player

Brazilian player who was part of the team led by Frank Rijkaard, he could occupy positions of defense and defensive midfield. He had a relevant role during the four seasons he remained in the club, despite the injuries he suffered. Person of a great humanism, he created the foundation that bears his name and that promotes sport among young people in situation of vulnerability.

ACIHIEVEMENTS FCB:

1 Champions League (2005-06)
2 Leagues (2004-05, 2005-06)
2 Supercopas of Spain (2005, 2006)
2 Copa Catalunya (2004-05, 2006-07)

Industry Talks Speaker

Maria Vallès Segura

General Director of FC Barcelona’s Foundation

Maria Vallès Segura es la nueva directora general de la Fundación FC Barcelona desde 2017.

Vallès ha sido directora de gestión externa a la Fundación Vicente Ferrer desde el año 2012. Con más de 18 años de experiencia en el sector no lucrativo, ha sido responsable de comunicación y abogacía de ISGlobal, directora ejecutiva de la Fundación SIDA y Sociedad y responsable de Fundraising y Comunicación de Médicos Sin Fronteras. También ha coordinado sobre el terreno varios programas de ayuda humanitaria y desarrollo en Kenia (África) y en Guatemala (Latinoamérica).

Industry Talks Speaker

Jürgen Griesbeck

CEO, Street Football World

“Life doesn’t end here. We have to go on. Life cannot end here. No matter how difficult, we must stand back up. We only have two options: either allow anger to paralyse us and the violence continues, or we overcome and try our best to help others. It’s our choice. Let us please maintain respect. My warmest regards to everyone. It’s been a most amazing and rare experience. We’ll see each other again soon because life does not end here.”

Jürgen found it was only on the football pitch that armed young Colombians seemed willing to engage in dialogue, with football proving a catalyst for communication and cooperation. Drawing on this insight, he developed Fútbol por la Paz (Football for Peace) – a youth project that used football to combat violence in Medellin.

Fútbol por la Paz was not your average football programme. Guns had to be left at the front door, teams had to include a gender mix and disputes had to be settled by the players themselves – not referees. Hardly conventional, yet highly effective. Before long, participants began to reimagine their lives away from the pitch, leading to an increase in social mobility and a decrease in youth mortality. All through the power of football.

Jürgen soon realised that Fútbol por la Paz was not alone. All over the world, organisations were using football as a tool to tackle their various local issues, from AIDS prevention to social integration to gender equality. But there was a problem. There was very little collaboration between these organisations and, by extension, very few opportunities to share experiences and exchange knowledge. Something needed to be done.

With this in mind, Jürgen founded streetfootballworld in 2002 – a global organisation that connects grassroots initiatives like Fútbol por la Paz and amplifies their impact. The journey since then has been nothing short of remarkable.

Industry Talks Speaker

Ramón Robert

CEO – RCD Espanyol

Ramón Robert (Barcelona, 1971) es el director general del RCD Espanyol de Barcelona S.A.D. Es miembro de la Junta de Administración y Director General del RCD Espanyol. Estudió en ESERP Business School, una universidad que tiene un gran valor añadido a sus titulaciones como Masters y Doctorados en Derechos Humanos, Negociación Internacional, Marketing y Relaciones Públicas,

Él está a cargo de todos los niveles de gestión excepto en el área deportiva explícitamente. El plan de acción actual que dirige se centra en buscar una mayor promoción. Será el mayor avance en términos de desarrollo económico, comercial y social, desde la adquisición del club por el Grupo Chino Rastar.

También ha desarrollado diferentes cargos a nivel multinacional durante su carrera profesional.

Industry Talks Speaker

Enrique Moreno

Global Brand Director – LaLiga

Enrique Moreno Deckler is Global Brand Director at LaLiga. The main objective of this area is the increase the value of LaLiga brand both quantitatively and qualitatively. Its functions include:

• Creation and development of internal and external brand identity, including determination of values, attributes, tone and aesthetics.
• Coordination of the brand exposure through the different countries and channels of LaLiga.
• Management of LaLiga’s international advertising campaigns.
• Creation of strategic agreements with international partners.
• Development of national and international market research concerning the LaLiga brand.

Enrique has an Executive Master in Direct Marketing, e-Commerce and CRM at ESIC Business School and has studied Advertising at CENP Madrid. He is also certified executive coach by IPH and a specialist in the creation and development of personal brands. He has worked in agencies for several years and has been Director of Marketing Services at TPI-Telefónica, Director of Brand Strategy at Sanitas, Director of Marketing and Communication at Sanitas; and Marketing Director at Quirónsalud Group, until his incorporation to LaLiga.

Industry Talks Speaker

Julio González Ronco

Managing Director of the Real Madrid Foundation

Mr. Julio González Ronco has been Managing Director of the Real Madrid Foundation since 2009. Previously from 1999 until November 2006, he held the same position. He has been Secretary of the Legal Committee of the Spanish Olympic Committee (COE) since July 2006.

In February 2007, he was appointed Legal and Technical Advisor on CSR matters of the public entity Loterías y Apuestas del Estado, a position he would leave in 2009 to join again the Fundación Real Madrid as Managing Director.

Industry Talks Speaker

Andy Stalman

Expert in Branding. “Mr. Branding”

Andy Stalman is one of the best specialists in Branding in the world. He has talent and charisma and has been regarded as “Mr. Branding“ in several countries. With a magnetic personality, he has positioned himself in leadership since his youth. Author of the bestseller “Brandoffon. Branding the Future “, considered one of the most influential books of the century. Director of “Master Brandoffon” in Esden Business School and Professor and Award for Educational Excellence IE Business School. Visiting professor at prestigious business schools and companies in Europe and Latin America. As an expert in identity with more than 25 years of experience, he has developed projects in more than 20 countries.

He has also been Director of Marketing for Lacoste and Aeropuertos Argentina 2000. Since 2002 he is the CEO of Cato Partners Europe & LatAm. Reputed speaker and leader in the digital world. His blog was named best blog of 2015. He believes that a new educational model and eight hugs will change the world for the better. A humanist in the world of business.

He gives lectures in Spain and other countries in Europe, Asia, the US and Latin America. Co-author of the books “Colors of knowledge. A polychromatic view of human wisdom” (2013), “Barcelona: Football Capital of the World“ (2012) and “Vicente del Bosque: The Complete Spanish Leader” (2012). In June 2016 he published, also with Editorial Planeta, his second book “HUMANOFFON”.

Industry Talks Speaker