Businessman, entrepreneur and visionary. Founder & Chairman of Formula E and Founder and CEO of Extreme E – Agag has steered the ABB FIA Formula E Championship from an initial idea and a note on a napkin, to become the fastest-growing category in racing and touted by many as the future of motorsport. He now has created Extreme E, whose mission is to showcase electric SUV performance in extreme conditions.
Agag was born in Madrid and enjoyed an international upbringing, starting out in politics as the personal assistant to the Spanish prime minister, before moving into the fast lane with business partner Flavio Briatore. After selling the TV rights for Formula 1 in Spain and revamping the Campos outfit in GP2, Agag plugged into Formula E and won the tender to promote the newly-formed electric street racing series.
Still in the driving seat, Alejandro Agag is showing how the excitement of sport can have a meaningful social impact – promoting cleaner air and cleaner technologies through the competitive platform of Formula E and the new platform of Extreme E.