Sportainment & Venue Experiences Report

· by World Football Summit

UNLOCKING THE FUTURE OF FOOTBALL VENUES

Beyond the excitement of match day lies an untapped universe of opportunities. How are the world’s leading football clubs transforming their venues into year-round entertainment destinations? What separates successful venue strategies from the rest?

Our comprehensive report, featuring insights from over 20 industry leaders and exclusive case studies from pioneering clubs, reveals:

  • The secret framework top clubs use to map and maximize venue experiences
  • How to balance tradition with innovation in historic football grounds
  • Why the «American model» of sportainment is influencing European football
  • Real strategies clubs are using to attract both die-hard fans and casual visitors
  • The surprising truth about women’s football venue experiences
  • Practical solutions for venues of all sizes and budgets

Whether you’re a club executive, venue manager, or industry professional, this report offers actionable insights to help you:

  • Generate new revenue streams
  • Create unforgettable fan experiences
  • Build stronger community connections
  • Future-proof your venue strategy

Featuring exclusive insights from Manchester City, Real Madrid, Real Betis, NBA, and other leading sports organizations.

Developed in collaboration with SPSG Consulting and based on workshops from the 2024 World Football Summit Europe, this is your essential guide to the future of football venues and fan experiences.

Download now to unlock the strategies shaping tomorrow’s football experience.

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