Bex Smith first came to prominence as a World Cup and Olympic footballer representing New Zealand, culminating in her club career winning The Triple with VfL Wolfsburg as UEFA Champions League, German League, and German Cup winners up until her retirement in 2013 (due to a knee injury). During her time as a professional footballer she earned her degrees in Economics, Spanish, an MBA, and Masters in Psychology.

Since then she has worked for FIFA as Manager of Women’s Competitions and Strategic Planning and is now Global Executive Director of Women’s Game for COPA90, the world’s largest independent football media business.

At COPA90, Bex oversees the commercial, editorial and marketing delivery of a business-wide initiative to normalize women’s football, developing their proposition for partners and brands for the 2019 Women’s World Cup and beyond.

She also has a truly international perspective; she was born and raised in the United States, played international football for New Zealand (where here parents are from) and club football in Australia, Sweden, the US and Germany, and can speak four languages.