Carlo De Marchis after having spent 35 years leading innovation in sports tech at Deltatre is now focusing on advisory work with companies like Cleeng and BuzzMyVideos and founded his “Idea factory for sports and media” FACTORY63. As an early adopter of the web, he has spearheaded innovation in digital for many of the most relevant sports and media properties worldwide. Lately focused on OTT, Direct-to-consumer, and AI/ML, he is also exploring the world of web3 and the metaverse to help the industry in yet another transformational moment.