Catalyst for transformation for high perfoming and employee-empowered teams. With 15+ years experience as Board Member and Marketing Director at top companies on Media, Telecom, Entertainment and Mass Market, Cristina has a broad international experience managing +30 businesses for up to 13 different markets and she has lived in different countries. She is now Telefonica Spain Communication and Brand Director, Board Member of Movistar+ and Business Mentor for Wayra (Telefónica startup accelerator). Cristina has been recently awarded for ¨The Best Marketing Career Path – 2019¨ and she was 2018 Prizewinner of “The Best Marketing Professional of the Year” by the Spanish Marketing Association and “Woman to Follow 2018”.