Engineer with 25 years of experience working in companies leading in their sector. Of which, the last 10 years linked to football industry in Clubs like Real Madrid, FC Barcelona and AS Roma working in pursuit of business generation in their Commercial, Digital and e-Commerce departments. Specialized in digital transformation focused on business results. Innovative and disruptive mindset. Experience in designing digital services/products and businesses in highly competitive environments. Analytical thinker, able to seek to achieve transformation through technology and innovation that have an impact on results improvement.