Jean-Baptiste has worked in the sport industry for the past 10 years across multiple positions which lead him to drive the innovation strategy within UEFA and set up the UEFA Innovation Hub. Among his responsibilities as chief strategy officer at LaSource, he is now in charge of supporting sports organisations and LaSource’s partners to define and implement innovation strategies as well as strategic collaborations to drive value and access new business opportunities. He continues to closely follow start-ups, technology and trends in the sport world and provide LaSource’s start-ups with extensive knowledge and tailor made support. Finally, among his new responsibilities as Director of Vitality Hub for Paris&Co, he is now in charge of three innovation platforms in the areas of Sport (Le Tremplin), Health and food/nutrition while providing strategic services in the field of innovation.