For over 15 years, Jenna has been on the forefront of innovation in sports, entertainment and eSports leading digital transformation strategy & partnerships at the intersection of content, storytelling and technology. As the Senior Director of Account Management at Deltatre, she oversees strategic relationships in North America including Sinclair/BallySports and Bell Media (TSN), launching new direct to consumer platforms. She integrates sports business trends, fan engagement levers and emerging sports technology to build community and revenue.

Prior to Deltatre, she advised the President & COO of the Los Angeles Sparks (WNBA) to spearhead a new operating model including: digital & brand transformation, content strategy, data integration, redefined partnership & revenue strategy packaging, focused on the pillars of community impact & civic engagement. She serves as an advisor to XSET, an eSports organization focused on diversity and inclusion and is advocate for equality and equity in Women’s sports.