Martin is a former professional football player who have also worked more than 20 years in the tech industry and started building mobile apps already in 1999. After ending his player career, he has been coaching teams on both adult and youth levels and served as the vice chairman of a professional club responsible for marketing, digital and communications. After 10 years at Capgemini in various tech and biz dev roles in Sweden and the United States, he worked 3 years a business coach for tech startups prior to founding the Swedish sportstech company Sportswik in 2012. As the founder and CEO of Sportswik, Martin has spent the last 10 years trying to achieve his mission of democratizing sports media coverage. This by developing an app & media platform that is white labeled to federations and leagues, enabling user generated content, massive fan engagement and new digital revenue streams from sponsors and partners for all levels of the competition pyramid of a sport.